Luxury Daily

France’s CHANEL is updating a contractual agreement with Australian actress #MargotRobbie. Announced Sept. 12, the six-year brand has been named the face of Chanel No. 5. A debut campaign shot by Italian film director #LucaGuadagnino featuring the "Barbie" star alongside Australian actor #JacobElordi and the front-running fragrance is set to be released next month. Read the full article: https://bit.ly/4eeHMEI #LuxuryDaily #LuxuryNews #Chanel

Italian fashion house DOLCE&GABBANA is showcasing its Black Sicily collection with the help of high-profile talent. American actress and singer #MileyCyrus stars in the brand’s fall/winter 2024 campaign. Shot by famed American fashion photographer #StevenMeisel, the advertisement casts the two-time Grammy Award winner as a femme fatale regular at a retro brasserie, merging new codes with nostalgic classicism. Read the full article: https://bit.ly/3zqvnOU #LuxuryDaily #LuxuryNews #DolceAndGabbana #LuxuryFashion

Luxury hospitality brand Raffles Hotels & Resorts is playing with clichés in its latest campaign. Titled “The Butler Did It,” a new marketing series plays on the classical cinematic convention of stewards and servants being behind crimes on screen and on the page. Launched on Sept. 10, the advertisements celebrate Raffles’ in-house butlers, positioning them as the heroes of everyday situations. Read the full article: https://bit.ly/4d744qN #LuxuryDaily #LuxuryNews #Raffles #RafflesHotelsAndResorts #LuxuryHospitality #LuxuryHotels

A new retail location from French jeweler Boucheron has landed in the Upper East Side neighborhood of Manhattan. The brand’s first standalone US store is officially open for business at 747 Madison Avenue in New York City. Art Deco touches and a dedicated VIP room complement contemporary jewelry collections amid the 3,900-square-foot space, joining more than 90 Boucheron boutiques globally. Read the full article: https://bit.ly/3TnyNsM #LuxuryDaily #LuxuryNews #LuxuryRetail #LuxuryJewerly #Boucheron

Technology giant Google is refreshing a special retailing feature it rolled out last year. Announcing the addition of a clothing category to its sales-driven search channel, the company is expanding its generative AI-powered virtual try-on tool for those in the U.S., broadening the site’s abilities just in time for the fall season. Initially launched with men’s and women’s tops, Google is now helping users visualize themselves in newly-added dresses from a variety of labels, including mid-to-luxury womenswear brands such as SIMKHAI, STAUD, SANDRO, maje and more, via its Shopping platform. Read the full article: https://bit.ly/4dX55CV #LuxuryDaily #LuxuryNews #Google #AI #Technology #TechnologyNews #LuxuryFashion #LuxuryWomeswear #Simkhai #Staud #Sandro #Maje #LuxuryShopping

This week on Luxury Unfiltered: "The true cost of cutting luxury prices” by Daniel André Langer, founder and CEO of consulting firm équité. To navigate the rapidly evolving luxury market, brands may be tempted to lower prices as a first response, but it's crucial to reconsider this impulse before making that move. Brands must focus on creating and sharing its brand story first. "If there is no story, there is no value," Dr. Langer writes. "Luxury is about creating a perception of value beyond the actual product," Dr. Langer continues. "Price is not just a reflection of cost but a key part of the storytelling and value creation process." Read the full op-ed here: https://lnkd.in/gNwX8kj8 #LuxuryUnfiltered #LuxuryNews #LuxuryDaily #Equite #LuxuryBrands #LuxuryPricing

Italian fashion house Miu Miu is exhibiting a continued embrace of the arts. The brand announced its new role as the official partner of public programs for the upcoming edition of Art Basel Paris, slated to take place from Oct. 18-20, 2024, at France’s recently refurbished Grand Palais. In addition to supporting a series of freely accessible exhibitions, Miu Miu will present a project of its own at France’s Palais d’Iéna during the fair. Read the full article: https://bit.ly/47lAxbv #LuxuryDaily #LuxuryNews #LuxuryFashion #MiuMiu #GrandPalais #ArtBaselParis

Swiss watchmaker BREITLING is working with the officials behind America’s most-watched annual television event. Announced Sept. 6, the label has struck a long-term exclusive licensing deal with the National Football League (NFL). The first-of-its-kind collaboration features limited-edition timepieces launching in colors and logos that represent all 32 of the league’s American Football Conference and the National Football Conference teams available in short supply, as just 104 of each design will be sold in honor of the NFL’s current anniversary year. Read the full article: https://bit.ly/3Xju6kS #LuxuryDaily #LuxuryNews #Breitling #NFL #LuxuryWatches #LuxuryTimepieces

Italian fashion house Giorgio Armani is blurring the lines between street culture and high fashion. The brand is joining forces with streetwear label KITH on the Archetype, a first-time collaborative menswear collection. Elevating the launch is a cast of A-listers tasked with embodying a few of the “characters” that ground Giorgio Armani’s fall/winter 2024 delivery. Read the full article here: https://bit.ly/3ZjoTvL #LuxuryDaily #LuxuryNews #GiorgioArmani #Kith #LuxuryFashion #MartinScorsese

French fashion label GIVENCHY is making a major announcement. English fashion designer Sarah Burton has been appointed creative director, effective immediately. After spending 26 years total at British fashion brand Alexander McQueen, Ms. Burton is now tasked with carving out Givenchy’s next steps and will share her debut collection for the house in March 2025. Read the full article: https://bit.ly/4ei5cJe #LuxuryDaily #LuxuryNews #SarahBurton #Givenchy #LuxuryFashion #AlexanderMcQueen