Lux Research

?? Meet Luxer: Your Virtual Research Assistant ?? Innovation just got simpler! We know the challenges of navigating the overwhelming innovation landscape. That’s why we built Luxer, a tool that revolutionizes how you access insights: ?? Powered by Retrieval Augmented Generation for trusted, accurate responses — no hallucinations or unverified data ?? Direct access to 16,000+ primary research pieces ?? Mimics an analyst's thought process for logical, actionable answers Save time and get precise, actionable insights tailored to your needs. ?? Watch the video to learn how Luxer can transform the way you work with us. #AI #InnovationTools #DigitalTransformation

?? Hydrogen’s first wave was bold. The next wave will be smarter. Early investments in hydrogen tech laid the foundation — but not every path is scalable or cost-effective. As momentum builds, energy and industrial leaders are asking: What comes next? Join Lux's Cansu Doganay for “The Next Wave of Hydrogen Tech” to explore where the market is heading, which innovations are breaking through, and how to separate true opportunity from hype. ?? Save your spot: https://lux.works/4irTVZl #HydrogenEconomy #EnergyInnovation #HydrogenTech #Decarbonization

As economic pressures mount and the pace of disruption accelerates, Lux Research CEO Marisa Kopec delivers a clear call to action for innovation leaders navigating a turbulent future. ?? Top 3 Imperatives for 2025: 1?? Fuel Innovation Thinking with Customer Centricity It’s time to shift from a tech-first mindset to a human- and policy-centric approach. Understand not just what customers want, but why they want it — and align your innovation strategy accordingly. 2?? Reimagine the Innovation Factory Break down silos. Connect insights, R&D, and commercialization for end-to-end innovation. Adopt a hybrid innovation model: central R&D + business units, balanced across short- and long-term goals. 3?? Engineer a Roadmap the CEO Believes In Ditch the traditional tech roadmap — build a human-centric innovation roadmap instead. Align investments with KPIs your CEO and board can rally behind, and demonstrate ROI clearly. ?? Lux’s bold perspective: Cutting R&D may boost short-term profits, but it kills long-term growth. The next Nokia or Blockbuster? It could be any company that chooses short-termism over transformation. ?? Innovation leaders, the stakes are high. Will your organization adapt or become obsolete? Read the full report here: https://lnkd.in/eT4YgZQx #Innovation #Leadership #RDStrategy #CustomerCentricity #SustainableGrowth #LuxResearch #CorporateStrategy #FutureOfBusiness

What’s Keeping Innovation Leaders Up at Night? Our CEO, Marisa Kopec, unpacks this very question in her latest blog post. "At our recent Lux Forum in Cologne, I had the opportunity to connect with over 30 senior innovation and R&D executives from global leaders across chemicals, energy, and consumer products. Their message was clear: The innovation landscape in 2025 is more uncertain than ever — but leaders who adapt will shape the future." In an era marked by complexity and rapid change, innovation leaders must evolve or risk falling behind. Read Marisa’s full perspective here: https://lnkd.in/eynrVYaH Lastly, be sure you don't sacrifice innovation momentum for short-term profits. Is your organization at risk of prioritizing short-term profits over long-term growth? Download this report and If you’d like to dive deeper, I’d be happy to connect you directly with Marisa Kopec for a one-on-one conversation. #innovation Lux Research https://lnkd.in/eNwgT-Cd

The AI boom is driving explosive demand for next-gen data centers — but what does that mean for tech suppliers and innovators? Join our webinar, "Powering the AI Revolution: Navigating Opportunities in Data Center Growth," to explore: ? Key growth drivers ?? The impact of AI workloads ?? Tech opportunities in power, cooling, and design ?? Register now: https://lux.works/4huenr8 #AI #DataCenters #GenerativeAI #Innovation

At the recent Lux Forum in Cologne, CEO Marisa Kopec met with senior innovation and R&D leaders from major global companies across chemicals, energy, and consumer products. Executives agreed: the innovation landscape is rapidly evolving and increasingly unpredictable ?? Lux identified seven key themes that leaders must prioritize to stay competitive, emphasizing the critical need for a human-centric approach. Are these trends on your radar, and is your organization prepared to adapt? Learn more in our latest blog: https://lux.works/4iKZguC

The EV market has been a wild ride—supply shortages, dealer markups, and now, automakers scaling back production. But one thing remains clear: the demand on our power grid is only increasing. Even with fluctuating EV sales, charging infrastructure and grid management must keep evolving. From battery storage at fast-charging sites to bidirectional charging and even battery swapping, utilities and grid operators need to plan ahead. Lux Research Senior Director Christopher Robinson dives into the key strategies for future-proofing our energy systems in his latest blog. Read it here: https://lux.works/41qQ33j

Are you investing in innovation strategically? ?? 60% of R&D spending goes to short-term enhancements ?? 30% extends existing business models ?? Only 10% fuels new innovations & transformation ?? While it may be difficult to to focus on long-term strategies, this balance must shift for companies to remain competitive. Learn how to optimize your R&D investments in our report Three Things Innovation Leaders Must Do in 2025 ?? ?? Get the insights here → https://lux.works/4hl88Wr #R&D #Innovation #BusinessStrategy

?? One wrong move can break consumer trust forever. Brands still rely on outdated demographic models—but consumer trust isn’t built on age or income, it’s built on beliefs. Miss the mark, and you risk alienating your audience or worse—damaging your brand reputation. Our experts Derek G. and Alia O'Brien, Ph.D. will explore what really drives trust in today’s skeptical world—and how brands can connect authentically without falling into the performative branding trap. ?? Join us in Chicago to learn more: https://lux.works/4kyGnwt #Marketing #BrandStrategy #ConsumerTrust

Market-Ready Results: Unlocking Growth Through Human-Centric Innovation at the Lux Forum Houston ? Many companies focus on tech and data but overlook the real driver of success: humans. Without a human-centric approach, you risk developing solutions that miss the mark. Our experts James Hungett and Heather Stevens will reveal how leading innovators are embedding human insights into their strategies—turning uncertainty into competitive advantage. Join us in Houston to ensure your innovations don’t just exist but truly resonate. ?? Register now: https://lux.works/41DWn7X