Luth Research

Viral trends come and go, but do you know how to spot the next big thing? Remember when Stanley 1913 cups became the must-have accessory overnight??? Or how Pickleball exploded from a niche pastime to a mainstream sensation? ?? Consumer behaviors are evolving at breakneck speed, leaving many brands struggling to keep up. Our comprehensive guide examines these case studies, showing how ZQ Intelligence? tracked and analyzed these viral phenomena in real-time. Uncover the patterns behind viral trends and learn how to anticipate the next big wave in your industry. Don't just react to trends – predict them. Get our guide and stay ahead of the curve. Position your brand at the forefront of consumer trends and drive unprecedented growth: https://hubs.ly/Q02M6j700 #luthresearch #consumerinsights #consumerbehavior #marketresearch #consumertrends

Ever find your name on the “Share A Coke with ____.” campaign? Dive into the world of limited edition products and learn from the experiences of big brands like Coca-Cola. Find out how to strike the perfect balance between scarcity and demand to ensure your limited edition strategy drives growth and avoids unnecessary pitfalls. https://hubs.ly/Q02pZxT_0 #luthresearch #marketresearch #shopperinsights #customerjourney #shoppermarketing

At Luth Research, our team doesn't just study shopping behavior - we live it! Let's see what shopping behaviors we found lurking within our own team. Say hello to Roseanne! Roseanne's well-oiled grocery shopping routines are represented in her cart of fruits, trail mix, and water. More exciting is her recent impulse purchase. Rosanne learned the golden rule of cleaning products: read the label. Her quick-grab hard water spot remover was more formidable than the spots themselves (toxic labels should not be hard to find, she laments)! Through our Luth Consumer Panels and in-depth shopper journeys, we reveal the psychological triggers influencing planned and impulse buying behaviors. #luthresearch #mrx #cpg #consumertrends #buyerjourney #martech

Berlin analyst Radi shows us how every digital interaction shapes business decisions. Your customer signals are everywhere - are you ready to use them? #luthresearch #marketresearch #datacollection #shopperinsights

Are you missing crucial touchpoints in your customers' path to purchase? The modern buyer's journey isn't a straight line – it's a complex web of interactions, each one influencing the final decision. From social media buzz to review sites, every touchpoint matters. But how many are you actually seeing? Our guide showcases the power of micro-journey analysis, demonstrating how brands like Expedia Group have revolutionized their marketing strategies by understanding these pivotal moments. Learn how to identify and leverage key touchpoints that were previously invisible. Ready to see the full picture of your customers' journey? Optimize your marketing strategy, improve customer experience, and boost conversions like never before: https://hubs.ly/Q02MnPB80 #luthresearch #customerjourney #consumerbehavior #marketresearch #consumertrends

This applies to brands across industries. From travel to retail, we understand the profound impact of online reviews on consumer decisions. Let us pinpoint how and where these reviews are entering your target’s buying journey. #luthresearch #insights #consumerjourney

Are your marketing efforts falling short? It might be time to personalize the customer journey. In today's competitive market, one-size-fits-all marketing just doesn't cut it anymore. Discover how implementing personalized marketing strategies can not only enhance the customer experience but also foster long-term loyalty and advocacy for your brand. https://hubs.ly/Q02p-Z4D0 #luthresearch #marketresearch #shopperinsights #pathtopurchase #customerjourney

Social media appeals to human psychology, influencing purchasing decisions through emotions and social validation. Shoppers are becoming more influenced by consumer-to-consumer interaction and less by advertisements. This is where social media influences customer purchasing decisions - it’s less about the ads and more about the social proof. Join the conversation, build trust, and drive sales through genuine interactions and recommendations. https://hubs.ly/Q02nB2MT0 #luthresearch #marketresearch #buyerjourney #pathtopurchase #shopperinsights

Drowning in consumer data? Learn to swim in insights instead. With countless touchpoints across multiple devices, the sheer volume of consumer data can be overwhelming. But what if you could turn this data deluge into a clear stream of actionable insights? Our guide shows how ZQ Intelligence? cuts through the noise, transforming raw data into meaningful patterns. Discover how to track and analyze everything from search terms to purchase decisions, painting a vivid picture of your consumers' journey. Ready to turn data overload into your competitive advantage? Learn to navigate the sea of consumer data and chart a course to marketing success: https://hubs.ly/Q02MnfHk0 #luthresearch #consumerinsights #consumerbehavior #datacollection #marketresearch