In the past few years, more and more automation platforms have appeared in the market.
Suddenly, we’re bombarding users.
And with all this automation, we’re actually losing customers. They’ve become apathetic, ignoring our outreach entirely.
Why?
Because people can spot generic outreach instantly. Within a second, every one of us can identify that an email is generic or that a phone call is a cold call.
From the second someone says “hello”, you identify that the call isn’t really for you. You can feel it.
But this customer tendency to ignore is not the future.
The solution isn’t to bombard customers even more. Or to use a multi-channel approach where you first send an email, reach out on LinkedIn, and then call.
?The solution is relevance. There should be a real reason to connect or a real signal that something interesting happened before you reach out. That way, there are already good fundamentals in place for those two companies to engage.
In the future, it's going to be fewer calls, higher quality, and better relevancy.
And so the great sales teams in the future are going to work based on signals and not based on quantity and automation.