Lusha

Sales prospecting is evolving, are you keeping up? Here’s what Asaf Shevach, Director of Product Marketing at Lusha, recommends to start with while preparing for the next era of prospecting. Find the link in the comments!

In the past few years, more and more automation platforms have appeared in the market. Suddenly, we’re bombarding users. And with all this automation, we’re actually losing customers. They’ve become apathetic, ignoring our outreach entirely. Why? Because people can spot generic outreach instantly. Within a second, every one of us can identify that an email is generic or that a phone call is a cold call. From the second someone says “hello”, you identify that the call isn’t really for you. You can feel it. But this customer tendency to ignore is not the future. The solution isn’t to bombard customers even more. Or to use a multi-channel approach where you first send an email, reach out on LinkedIn, and then call. ?The solution is relevance. There should be a real reason to connect or a real signal that something interesting happened before you reach out. That way, there are already good fundamentals in place for those two companies to engage. In the future, it's going to be fewer calls, higher quality, and better relevancy. And so the great sales teams in the future are going to work based on signals and not based on quantity and automation.

Shh... Don't tell anyone, just mark your calendars. ??: April 2nd ??: 12 PM EST

AI is reshaping sales—helping teams find, qualify, and engage prospects faster. Where does it make the biggest impact for you?

Numbers don’t lie. ??♀? NEXTGEN achieved remarkable growth by leveraging Lusha’s prospecting and automation tools. And the results speak for themselves. ? Curious how they scaled their US operations in just six months? Check out the in the comments!

Many B2B sales teams are rethinking their approach as buyers no longer follow a predictable path. Are you sticking with the traditional funnel or adapting to a new reality?

Sit tight, because this one might catch you by surprise: You can aggressively scale your company's growth while staying compliant. Shocking! ?? Assaf Gilad, our Director of Legal and Compliance, shares his thoughts on growing in a sustainable and compliant way, in the first episode of Lusha Small Talks, where Lusha's leaders tackle rapid fire questions on the most burning subjects. Let Assaf know what you think about his approach (he’s reading the comments ??)

Prioritizing the right prospects can make the difference between a closed deal and wasted effort. AI can help by uncovering high-potential leads based on your ICP and intent signals. How do you decide who to focus on?

Big things are happening at Lusha! Here are some of our monthly product updates: ? AI Company Recommendations. ? Bulk-save up to 10K companies. ? Coming soon: Save unrevealed contacts to lists! Read more in our new blog post. Link in the comments!

The traditional funnel focuses solely on leads moving through a rigid process, ignoring countless other opportunities. ? But no more. Today’s buyers don’t follow a linear path. Growth comes from identifying, re-engaging, and seizing every possible opportunity. Think of it as a lake of potential leads (check the 2nd slide). With the right tools (Hi Lusha’s AI Recommendations ??), you can move beyond the traditional funnel and tap into a much larger market—using the lake metaphor to optimize your pipeline. Broaden your perspective: growth is everywhere ?? Thoughts?