Lupine Creative

Big news! Our Art of Drag campaign for?Max?just swept the Shorty Impact Awards! ?? ?? Winner: Arts & Culture Category ?? Gold: LGBT, Entertainment, Special Projects Category ?? Finalist: Social Movement Campaign, Event/Experiential Category ?? Audience Honor: Arts & Culture (voted by YOU!) That’s 1 Platinum, 3 Golds, and a People’s Choice win! ?? Huge congrats to the team and to Max's Human By Orientation Lupine Team: Kate Wolff ????? ??, Thomas Pardee, Haleigh Hoff, Alison Parker, Sophia Ciravolo, Sam Villalobos Clients: Jacob Greenberg, Libby Brothers Shorty Awards? Warner Bros. Discovery #shortyawards #lgbtqmarketing

We are thrilled to announce that we are taking home a Silver CLIO Awards for our Texas Chainsaw Massacre 50th Anniversary fan engagement campaign! We teamed up with Dark Sky Films at SXSW and hired an ice sculptor to create a live carving of the TCM 50th anniversary logo using a real chainsaw. We took over a brewery in the heart of Austin, TX where we hosted film screenings and provided fans with limited-edition giveaways, including pins, stickers, and apparel, driving excitement for the milestone and supporting initiatives like National Film Registry nominations and Collector’s Box Set promotions. Shout out to our team who made this happen! Kate Wolff ????? ??, Lindsay Perkins, Nate Makuch, Michael Mesbah, Sam Villalobos, Alison Parker, Haleigh Hoff

? Exciting News! ? We’re thrilled to announce that Lupine Creative and Warner Bros. Discovery are up for not one, but SIX Shorty Awards this year for our work on The Art of Drag in partnership with Human By Orientation! ???? We’ve been nominated in the following categories: ? Social Movement Campaign ? Arts & Culture ? LGBT+ ? Entertainment ? Special Projects ? Event & Experiential We’re incredibly proud of this project and the impact it’s made. When we brought The Art of Drag to Florida, our goal was clear: to create change by elevating powerful stories from the local and LGBTQ+ communities and showcasing the Max brand’s commitment to queer artistry and visibility. The results? 875 pieces of creative content and over 584 million impressions! ?? Now, we need your support! ?? Click the link below and cast your vote for us. You can vote every day, and we’d love for you to check out our video too—it’s fun work with a powerful message. https://lnkd.in/gtr-TM8K Thank you to everyone who’s been part of this journey. This campaign is proof of what we can achieve together when the community is behind us. ??????? #LupineCreative #ShortyImpactAwards #LGBTQ #CommunityImpact #TheArtOfDrag #HumanByOrientation #VoteNow Jackie Gagne Jacob Greenberg Libby Brothers Marley Gotterer Kate Wolff ????? ?? Michael Mesbah Thomas Pardee Alison Parker Sam Villalobos Haleigh Hoff Jordan Riggins Sophia Ciravolo Christopher Orne

At Lupine Creative we believe that a brief doesn’t need to be written specifically for multicultural audiences—they are already everywhere, shaping culture and influencing trends. The key is in strategically redirecting budgets to not only make an impact but also drive revenue. We intentionally invest in making small, meaningful micro-affirmations that add up to something far bigger. As our founder Kate Wolff ????? ?? states, we’re committed to proving that this work doesn’t just belong in non-revenue-generating areas. It’s a profitable and essential part of any brand’s success in today’s world. Doing good and driving business aren’t mutually exclusive, and we’re here to show how strategic inclusion can achieve both. #InclusionMatters #CultureDrivers #StrategicImpact #LGBTQIA #BusinessAndPurpose #ProfitWithPurpose https://lnkd.in/dguD_DxG

We were featured in Event Marketer! Check out how we turned refrigerators into art at our event for LG Electronics North America. https://lnkd.in/guhVmwra #experientialmarketing

Gorgeous appliances, yummy treats and an overall sweet time with LG Electronics North America putting this event together!

We had a great LG Transparent Conversations stop last weekend at Rutgers! Next stop, Ohio State University!

Kate Wolff ????? ?? was quoted in Forbes today discussing how brands should navigate their support for the LGBTQ+ in 2025. Read the full article here! https://lnkd.in/gGJjE423 #lgbtq #queer #marketing

Lupine is thrilled to announce Kate Wolff ????? ?? as a judge for the 2024 ANA Multicultural Excellence Awards by Association of National Advertisers! ?? The ANA’s AIMM, representing Hispanic, African-American, Asian, and LGBTQ+ markets, has been pivotal in uncovering key opportunities and challenges in multicultural marketing. We're proud to contribute to impactful efforts that elevate and empower diverse communities. ?????

WE NEED YOUR VOTE! The #SXSW Panel Picker is now open for community voting, and Lupine is in the mix! Our proposed #SXSW panel will focus on building an AI future in which robots are actually our allies to diversity, and where algorithms are actually inclusive—for business, communications and beyond. The panel features our own Kate Wolff ????? ??, Paul LaFleur, Leanna Garfield, and Jason Alan Snyder and will explore how humans remain arbiters of taste and authenticity when aligning queer communities and marginalized groups with new tech platforms. Help us bring the discussion to SXSW—as community voting open through 8/18! https://lnkd.in/etVY7TMM