Lupine Creative

Lupine is thrilled to announce Kate Wolff ????? ?? as a judge for the 2024 ANA Multicultural Excellence Awards by Association of National Advertisers! ?? The ANA’s AIMM, representing Hispanic, African-American, Asian, and LGBTQ+ markets, has been pivotal in uncovering key opportunities and challenges in multicultural marketing. We're proud to contribute to impactful efforts that elevate and empower diverse communities. ?????

WE NEED YOUR VOTE! The #SXSW Panel Picker is now open for community voting, and Lupine is in the mix! Our proposed #SXSW panel will focus on building an AI future in which robots are actually our allies to diversity, and where algorithms are actually inclusive—for business, communications and beyond. The panel features our own Kate Wolff ????? ??, Paul LaFleur, Leanna Garfield, and Jason Alan Snyder and will explore how humans remain arbiters of taste and authenticity when aligning queer communities and marginalized groups with new tech platforms. Help us bring the discussion to SXSW—as community voting open through 8/18! https://lnkd.in/etVY7TMM

Bringing home the Bronze with Max!??? We're thrilled that our work on on "The Art of Drag" activation in Miami is being honored by the Shorty's this year. Amplifying queer representation is a big part of what we do every day here at Lupine. This project was especially meaningful because we helped shine a light on a distinctly queer art form in a time and place where that representation is very needed.??? ?? Lupine Team: Kate Wolff ????? ??, Thomas Pardee, Haleigh Hoff, Alison Parker, Sophia Ciravolo Talent: Latrice Royale, Kevin Ningh, London Adour, JDM Disco, Morphine Love Dion, FKA Twink, JahSyra, Kahtya Tehnsion, TP Lords, Jasmine Lords, Athena Dion Partners: Equality Florida, OUT MAGAZINE, 3RD AVE, Hypno, Trixie Cosmetics, Shontelle Sparkles, @patryq65? Locations: Palace South Beach Miami, R House Wynwood Truck and Swag Art by @mythsooka #lgbtq #activation #shortyawards

Listen to Kate Wolff ????? ?? on the In Clear Focus podcast by Bigeye agency. Topics include marketing, LGBTQIA+ advocacy, and sustainability, and sharing insights on the intersection of these areas. https://lnkd.in/e-MxfFWN #lgbtq #marketing #marketingpodcast

We are also nominated for a Shorty Award for our HBO Max Coffeehouse activation at SXSW! Please help us win by voting for us here - https://lnkd.in/g2EAurge

We are honored to be nominated for a Shorty Award for The Art of Drag campaign we did with Max! Vote for us here! https://lnkd.in/g_sENkSa

A heartfelt thank you to Campaign US for their insightful coverage and for quoting our Founder & CEO, Kate Wolff ????? ??. In a time of noticeable hesitation within brand work amidst the turmoil of summer 2023, Kate’s words remind us of the importance of action—both internally and externally—to support LGBTQ+ communities. As leaders in the creative industry, it's crucial that we not only stand by our values but also act on them. Now, more than ever is the time for unity and support. Let’s show up together, embracing the power of diversity and inclusion to make a meaningful impact. #LupineCreative #DiversityAndInclusion #LGBTQSupport #DoTheWeRQ #CampaignUS Do the WeRQ https://lnkd.in/dE_iuY2h

Drag reveals it doesn't hide! Last December, Lupine Creative and Warner Bros. Discovery Aka Max celebrated 'The Art of Drag' at Art Basel through the 'Art of Drag Truck Tour,' uniting the queer community and Art Basel attendees in Miami. The two-day event sparked excitement among passersby and drag enthusiasts eager to experience the transformative power of this queer art form. At Lupine Creative, our commitment extends internally and externally—to each other and our work. We strive to leave communities better than we found them by reinvesting in those who represent our content. Our recent campaign embodied this commitment. We deeply engaged over a dozen drag artists, community leaders, media, and brand partners, ensuring their involvement in all campaign aspects. Respecting Miami’s unique drag culture, we provided space for creative expression, treating queens, venues, and brands with the utmost respect. Our partners were integral to mission success, ensuring smooth makeovers during hectic show days and enabling queens to make lasting impressions. Early in the campaign, we adhered to key messaging parameters, anchoring our activation in Max titles, Art Basel's context, and the political moment of drag in Florida. This disciplined approach ensured sharp and effective communication with partners and guests. We actively contributed to the queer economy by paying, partnering, supporting, and elevating queer creators both within and outside Miami. This allowed us to share the Max voice and platform, sparking essential dialogues around the Art of Drag. Thank you to equalpride for the amazing coverage! Also, shout out to all the folks who made this possible - Jacob Greenberg Libby Brothers Marley Gotterer Jackie Gagne Thomas Pardee Haleigh Hoff Sophia Ciravolo Alison Parker Michael Mesbah Kate Wolff ????? ?? Sam Villalobos, and the rest of our internal and external pack! https://lnkd.in/gXCD4WCC

Thank you for the love Indie Agency News! We need more women-led and owned indie shops! Thank you for the continued and powerful support!! ???? Take a listen to Kate Wolff ????? ?? and Doug Zanger talk all things marketing, intention, advertising, and Boston!

We are thrilled to announce that Lupine snagged a Gold Shorty Impact Award for our collaboration with Spotify GLOW! ??? Spotify created GLOW, their first, global, always-on LGBTQIA+ music hub, as a place where listeners feel seen and artists are heard – to establish a unique position and set a precedent for the music industry. For the launch event, we wanted to create the physical manifestation of GLOW's mission. We created a night full of music, panel discussions, performances from Gay Men’s Chorus of Los Angeles, DJ sets, and a swag bag consisting of products solely from LGBTQIA+ brands from across the nation. The goal of this launch was to bring community together through strategic partnerships while amplifying queer voices, we're proud to have shaped GLOW's vibrant identity both online and in its first physical form. ???? Shout out to the team who worked on this project: Chelsea Nobbs, Kelsey Zafian, Michael Mesbah, Haleigh Hoff, Jordan Riggins, Alison Parker, Renzo Viteri, Lindsay Perkins, Kate Wolff ????? ??, Casey Donlan #ShortyAwards?#shortyimpactawards #lgbtqia