Lumo Digital Outdoor

Nearly eight years since switching on our first screen, today we introduce our network’s new identity as we continue to demonstrate the potential of intelligent digital out-of-home advertising solutions that redefine how people experience brands in the world around them. #poweringpotential

Strawberry lube, a secret 'password on the back', aaaaaaand a little something on the side ?? A big congratulations to the many teams recognised at last night's Commercial Communications Council 2025 Axis Awards for their seriously eye-catching application of OOH; featuring the LUMO network. ?? McDonald’s Ad Ons - DDB Group Aotearoa NZ & McDonald's New Zealand ?? Gold in Creative Use of Media – Single ?? Silver in Out of Home – Campaign aaaaaaand a ?? Silver in Out of Home – Non-Traditional ?? Awkboards - FCB Aotearoa, NZ & Green Cross Health ?? Bronze in Use of Data in Digital ?? Bronze in Tech-Driven Creative ?? Bronze in Out of Home – Campaign ?? Password’s on the Back - FCB Aotearoa, NZ & Mercury ?? Bronze in Out of Home – Standard We're super proud to work alongside such creative minds, and can't wait to see what else is to come this year ??

Time for a walk? Paws before you go ?? ?? We all love a sunny stroll with our furry friends – but some days aren't pawfect for walkies. That's why we, in partnership with MetService, Animates Vetcare NZ, and Hearts & Science, have brought pet safety to the pavement with a creative, real-time DOOH solution. Powered by the MetService paw-some module, with pet-friendly insights from Animates Vetcare NZ, our dynamic creative provides accurate, informative, and localised recommendations to keep our furry friends safe no matter the season: ?? “Watch for signs of panting and drooling.” ?? ?“Footpath Temp Pawfect - Grab a Lead and Go” ??? “Hot paws alert! Avoid walks on asphalt, concrete and sand” Keep an eye out on your next drive to the dog park, or find the Pet Forecast Pawsome module on Metservice's urban forecast pages, website and app ?? Check out the Pet Forecast for your town here: https://lnkd.in/eEX993n9

Question: What place did LUMO come in last week's First Five Rungs 2025 Agency Quiz night? ?? Answer: Second to last... ?? But luckily for us, it's not winning that's most important, but being able to support exciting networking events like these as the First Five Rungs media sponsor. Our team may not have aced the rounds, but we loved every minute and can't wait for the next opportunity to bring the up and comers of our industry together ??

Welcome to the team Amira Elmetri, Zach James Farrant & Tyla Hunt! It’s been a pleasure having you join us at Lumo—excited to see all the great things to come. Thanks StopPress for sharing the news: https://lnkd.in/g-CGwVNm

Some pharmacy purchases can be, well… awkward. From lubricants to laxatives, picking them up in person isn’t always ideal. But with Life Pharmacy now on Uber Eats, the embarrassment is no longer yours - it’s the delivery driver’s. To tell New Zealanders that they can skip the awkward checkout and order straight to your door, Life Pharmacy launched a DOOH campaign featuring LUMO Digital Outdoor billboards that indiscreetly announced these discreet deliveries - right when an unsuspecting Uber driver picked them up. Working with FCB Aotearoa, NZ, Hearts & Science NZ & Latch we helped by building upon Perion DOOH Custom Event solution to activate a range of product led creatives when those who wished to remain anonymous, placed an order on the app. Great to see this campaign recognised as the Best use of Data & Technology at Out of Home Media Association Aotearoa Awards for Q4!

??♂??? Run Your Way, Round The Bays ????♀? Over 30,000 people took part in the Southern Cross Health Insurance Round The Bays in Auckland on Sunday. Those chasing PBs. Those running with friends and whānau. Those stepping up for a cause, or representing their workplaces alongside those they work with. Every participant had their own reason, their own pace, their own way. And to celebrate that, New Balance & Mediahub Worldwide activated a tactical DOOH buy across multiple start line proximity screens prior to the race and on LUMO-The Strand between 9am - 10am, bringing the energy and motivation to help everyone run their way to the finish line. From first-timers to seasoned athletes, it was incredible to see the city move together. Credit to the team at Stuff Events for delivering what what is always a highlight event this time of year.

Most Kiwi, having never personally confronted a wildfire, deem it a remote threat. A decades old visual device - Fire and Emergency NZ's 'Half Grapefruit' - has worked for years to convey the level of fire danger in areas across New Zealand. Playing it's part to help smother the combustible mix of apathy and complacency that exists around wildfire risk. This summer, working with Motion Sickness, MBM & Perion DOOH - our existing 'Half Grapefruit' programmatic DOOH solution evolved further, integrating localised Fire Season Status alongside existing Fire Danger data to enhance public awareness and preparedness. By actively monitoring hourly NIWA fire danger observations and fire season statuses, 18 Custom Event feeds dynamically activated DOOH screens and appropriate reminders when areas were at risk. The solution ensuring that the message was tailored to all possible combinations of fire season status and fire danger level scenarios, reinforcing ‘Readiness,’ ‘Prevention,’ and ‘Extinguish’ actions based on permitted activities and common behaviours relevant to each at-risk location. An extension of this solution to activate screens on the Go Media NZ and HYPER NZ networks ensured fire danger messaging reached beyond urban centres, delivering timely, localised fire risk updates to regional towns and those travelling over the summer months.

New World have added a little wonderful to Wednesdays on the LUMO network, with a dynamic DOOH creative build that updates with how many lucky Clubcard members have spun and won in the Wonderful Wednesday’s Promotion. Download the New World app, save the dates and spin the wheel to be in with your chance to win! PHD Aotearoa NZ | DDB Group Aotearoa NZ| Latch | Foodstuffs North Island Limited | Foodstuffs South Island

The Colours of New Zealand, captured and displayed in real time.????? DuluxGroup is bringing the beauty of New Zealand’s ever-changing skies to life in a way never seen before.?With live cameras positioned behind select?digital billboards across our network, we’re showcasing the true?Colours of NZ—directly from nature, in real time. Developed in collaboration with MBM, Pitchblack Partners, and Latch, this innovative activation uses?real-time colour-matching technology?to cross reference and update Dulux colour swatches with every rotation, perfectly reflecting the hues of the skies above.