Luminate

In honor of March being Women's History Month and with International Women's Day having been this past Saturday, we reflect on the growing influence of female artists in the music industry. In Luminate’s 2024 Year-End Music Report, we noted that solo female Pop artists made up 63.4% of overall streaming share when ranking the genre’s Top 100 artists. In our findings we found female artists drove 69% of the ODA streaming share (an increase of 11.7 percentage points from 2023 and a prominent 102.8% streaming growth since 2020). Zooming in on the Top 10, we see an even more remarkable trend: seven of the Top 10 Pop artists in 2024, based on current releases, are women, and collectively account for 82% of the streaming share. The rise of female representation in the Top 10 reflects how women are contributing new perspectives and energy to the current Pop music landscape. Read more in our latest Tuesday Takeaway: https://lnkd.in/g8XUwZ-M

Join our CEO Rob Jonas and VP of Music Insights Jaime Marconette this week at SXSW 2025 for two must-attend sessions: SXSW Featured Session: Measuring Film & TV Streaming Viewership ??? March 10, 2025 | 2:30 pm - 3:30 pm CT Don't miss Rob Jonas, CEO of Luminate, and Adam Lewinson, Chief Content Officer of Tubi, as they dive deep into the value of data in today's streaming landscape. From audience engagement to production strategies, discover how the lifecycle of IP is being transformed. Register Here: https://lnkd.in/gF2ZbqdP SXSW Featured Session: The Future of Music: Building a Superfan-Centric Business ??? March 11, 2025 | 4:00 pm - 5:00 pm CT Superfans are driving the future of music. Join Jaime Marconette, VP of Music Insights & Industry Relations at Luminate, alongside industry experts for an insightful panel discussion on building brands around superfan engagement. Register Here: https://lnkd.in/gumv3ZWT

Valentine’s Day ?? isn’t just about love—it’s big business. With over $25B in annual consumer spending, it’s long been a prime season for romance-driven programming. While Hallmark & Lifetime have long dominated this space, how are streamers tapping into the trend? Case in point: Shotgun Wedding. This Prime Video original saw a 15,000% viewership surge from New Year’s Day to late February in 2025—likely fueled by the buzz around Jennifer Lopez’s latest projects. In our latest newsletter, we dive into: - How original romance films on streamers connect to legacy cable trends - Whether cable’s decline has impacted romance movie production Read more in our latest Streaming Watch Newsletter: https://lnkd.in/gymqccPm

Gamers?? aren’t just listening to more music—they’re breaking the mold. Rock and Hip-Hop see a major boost in gaming communities compared to the general population: ?? 52% of gamers listen to Rock (vs. 41% Gen Pop) ?? 40% of gamers listen to Hip-Hop (vs. 28% Gen Pop) This shift highlights how gaming culture influences music trends in ways the mainstream might not always capture. Read more of Erik Zambrano's analysis in our latest Tuesday Takeaway: https://lnkd.in/gMjdpCfK

This week we brought all of Luminate together for our second ever company offsite, Lumination. Over half of the attendees were not with us last time in 2022, either through the expansion of our Engineering (and other) teams or the two acquisitions we've made since then, Quansic and Variety VIP+. The event was a invaluable reminder of the power of in person connection and re-energized me for building the next chapters of this business with this incredible team. Thank you to everyone who travelled from all over the US and France to join us in LA and to our phenomenal outside speakers and contributors, Dolores Tersigni, Carolyn Bisson, Stoltz Jeff, Hernan Lopez and Michael Nash.

In what can best be described as a lackluster Super Bowl from a football perspective, most chatter coming out of the big game centered around Kendrick Lamar’s historic halftime performance. Praised by many as a masterful artistic achievement, it also served as a decisive and emphatic exclamation point to a long-running rap beef. And when it comes to star power, Lamar's influence is undeniable — according to Luminate Insights, his fans are 32% more likely to tune into a TV show if he’s performing, proving that they will show up regardless of the stage. Read more in our latest Tuesday Takeway: ?https://lnkd.in/dC6XjkH8

This year’s #GRAMMYs weren’t just about celebrating music—they were about giving back. In the wake of devastating wildfires in Los Angeles, the ceremony helped raise over $9 million for charities supporting recovery efforts. According to Luminate Insights consumer data, GRAMMYs viewers are deeply invested in these causes: ?? 39% care about wildfire prevention & safety ?? 41% more likely to care about climate change vs. the general population Beyond philanthropy, the GRAMMYs also fuel music discovery. This year, five artists saw streaming spikes of over 50% the day after the show when filtering for those with +150k streams the next day, led by Doechii’s +187% increase following her performance and Best Rap Album win. Read more about these trends and their impact in today's Luminate Tuesday Takeaway ?? https://lnkd.in/eE4eCQQC

Surprise wins at the 2025 #GoldenGlobes fueled a massive spike in viewership for Netflix’s Emilia Perez. After taking home Best Motion Picture - Musical or Comedy, Best Supporting Actress (Zoe Saldana), and Best Non-English Language Film, the film saw a stunning 1100% jump in streaming views—rising from just 12K daily views on Jan 1 to 150K+ post-Globes. With Emilia Perez securing 13 Oscar nominations, viewership remains high as audiences tune in ahead of the Academy Awards. ???? Read more stats from our Streaming Viewership (M) platform: https://lnkd.in/gyw9AgYH

Headed to Austin next month for SXSW? Don't miss Luminate CEO Rob Jonas' sit-down with Tubi's Chief Content Officer Adam Lewinson in the newly-announced featured session "Measuring Film & TV Streaming Viewership." Anchored by Luminate's industry-leading film & TV data, the conversation will cover how the lifecycle of IP is extended by finding new audiences on streaming platforms, why streamers are changing their approach to producing original films and series, how audience engagement shapes acquisition strategy and what information creators need to understand when it comes to streaming content. Attendees will hear first hand about how Tubi fuels fandoms of all kinds with the world’s largest collection of movies and TV episodes, including over 300 exclusive originals, engaging viewers with a fun and easy entertainment experience. https://lnkd.in/eddhghjg.

This week's Streaming Watch ?? breaks down key insights from our 2024 Year-End Film & TV Report, revealing a shift in streaming original films. While these titles saw massive viewership during the pandemic, total engagement has since dropped by a third. As Netflix, Apple TV+, and others scale back original film spending, studios are doubling down on theatrical releases—challenging the notion that streaming is the future of all film distribution. So, are original films retreating from streamers? Read more of Keelan Brown's and Julie Sesnovich's analysis here: https://lnkd.in/gtwQtYMr