Lulus

?? A moment for our trailblazing CEO, Crystal Landsem, who chatted with Reuters Events about her journey to the top, and how she leads Lulus with empathy, accountability, and kindness. ? "A lot of people will get there to make the money to get the title, but if you don't love what you're doing, what is the point? If you're not excited to get out of bed most days to go to work, what is the point?" Be sure to check out the full interview!???

Subscribe and tune in tomorrow for the how and why of our very own Crystal Landsem's journey to CEO! We think she's pretty cool.??

?? We’re thrilled to announce Lulus’ strategic collaboration with Dillard's Inc., one of the nation's largest fashion retailers, bringing our latest special occasion and event apparel to more than 30 Dillard's stores nationwide. Aimed at reaching new audiences and expanding Lulus’ distribution footprint across key markets ??, this collaboration marks a significant milestone in our wholesale strategy. ???"Working with Dillard's is a pivotal step in our broader strategy to amplify Lulus’ presence in key markets,” said Crystal Landsem, CEO of Lulus. “Dillard’s is one of the nation's largest fashion retailers and by aligning with them, we extend our brand's reach to meet the evolving demands of our customers. This collaboration is a testament to our commitment to strategic growth and mutual success, and we are confident it will yield significant benefits for both brands as we move forward together." ???Dillard's Vice President of Merchandising Alexandra Dillard Lucie adds, "We are happy to welcome Lulus to Dillard's just In time for homecoming! The brand brings a new, fresh and modern addition to our social occasion collection. Many of our younger, contemporary customers already know of Lulus' tremendous appeal, and we are pleased to present It at Dillard's." With plans to introduce an expanded Prom collection at Dillard’s in early 2025, Lulus is focused on further expanding our reach in the coming year through strategic partnerships that align with our vision and customer base. Check out coverage of this announcement on WWD ??

We're Hiring ??

?As a shopping destination for all of life’s moments, we’re always finding new ways to elevate the Lulus experience. Through our Lulus Loves collections, we’re bringing on brands that truly connect with our core customers, making it easier to shop their favorites—and soon-to-be favorites—all in one place. This Fall, we’re thrilled to introduce a lineup of stylish new brands, simplifying the journey to find the perfect outfit for every occasion. ?? With the introduction of Motel Rocks, ASTR the Label, Daisy Street, Moon River, STONED IMMACULATE, LLC, Sister Jane, Mutma, and Lost + Wander, Lulus is now officially a one-stop-shop ?? for all her fall fashion needs. And it doesn’t stop here: Lulus is committed to expanding our assortment even more in the coming year through strategic partnerships that align with our customer’s vision. Stay tuned for even more exciting brands! ? https://lnkd.in/etmUreEa

?? Check out our very own SVP of Brand Marketing, Patrick Buchanan, on the latest episode of Marketing Today with Alan Hart!

Lulus turns 28 today!?? From our humble beginnings as a small vintage boutique in Northern California, Lulus has blossomed into a global retailer reaching millions of women worldwide. ?? For nearly three decades, we’ve played a role in helping women feel beautiful and like the best version of themselves--and that’s something to celebrate. ?? Lulus has always been more than just a brand; we’re a constant companion for all of life's moments, big and small. We’re excited and proud to be celebrating this milestone with you and we’re looking forward to another decade of helping women feel their best! ? In true Leo fashion, we started the celebration early, gathering a few of our besties for a very stylish birthday party. Head to the blog to go behind the scenes and see how we’re celebrating 28 years of making every moment unforgettable. https://lnkd.in/eqxPnxu4

The launch of Lulus Loves: D’Amelio Footwear is here! ?? ?? Our limited capsule collection with D'Amelio Footwear officially launches today on lulus.com -- and we got the party started early with Dixie, Charli, and the whole family at our meet-and-greet event at Lulus on Melrose. ??? Guests were lined up around the block to meet and snap photos with Dixie and Charli, snack on popcorn by Be Happy Snacks,?and shop the Lulus Loves: D’Amelio Footwear capsule early. It was a social-worthy celebration of the newest addition to Lulus’ collection of sought-after brands. The first drop of Lulus Loves: D’Amelio Footwear features a curated capsule of the brand’s top styles, with additional styles dropping throughout the year. You won’t want to miss it. ?? Check out some of our favorite snaps from the festivities and for more about the collection, head to lulus.com/blog!

The D’Amelios are landing at Lulus! ?? ? On July 29, the Lulus Loves: D’Amelio Footwear capsule brings the trendsetting style of everyone’s favorite social media phenoms, Dixie and Charli D’Amelio, to lulus.com. The limited footwear collection will feature a variety of styles perfect for events like weddings, homecoming, back to school, and more. “Lulus is dedicated to empowering women to look and feel their best, and our partnership with female-led D'Amelio Footwear not only introduces highly sought-after products for our customers but also solidifies our position as a one-stop shopping destination globally," said Lulus Chief Merchandising Officer, Laura Deady. ?? ?? "Lulus isn't just one of the first major retailers to carry our collection—it's a brand we love,” said Dixie D'Amelio. "We were so sure we’d be a perfect fit that we slid into their DM’s with a wild idea: let’s make it happen!” Charli D'Amelio added, “Lulus is the ultimate destination for our collection and we're equally honored and thrilled to introduce our new Lulus Loves capsule to our followers." ?? The first drop of Lulus Loves: D'Amelio Footwear features a curated collection of the brand’s top styles, with additional styles dropping throughout the year. To celebrate the capsule’s launch, the Lulus store on Melrose in Los Angeles will be hosting a meet and greet with Dixie and Charli on Saturday, July 27. ?? Check out the Lulus Loves: D'Amelio Footwear capsule on lulus.com July 29!

Lulus recently had the honor of co-sponsoring the Gyrl Wonder Leadership Academy, held in New York City. The leadership academy was created to help young women of color discover careers that align with their passions and teach them how to build mutually beneficial professional relationships. ???? The week-long camp gave over 20 young women ages 17-23 the opportunity to learn from influential people of color in leadership roles across entertainment, music, TV and film, and fashion—including Lulus’ own SVP of Brand Marketing, Patrick Buchanan. ??The girls had the opportunity to meet and hear from Patrick, who spoke with them about his career trajectory and pathway into the fashion industry, detailing his journey from a shy kid in Kentucky to a successful executive who made his dreams into reality. They took notes, asked great questions, and came away with tons of valuable career insights. ??We're thrilled to play a part in cultivating the next generation of women leaders through our partnership with Gyrl Wonder Inc. Watch this space for our next activation!