Take a peek behind General Shale’s newest brick products booth, launched at this year’s NAHB International Builders' Show. Included is a cameo from Rob A. Wehr our CEO, who attended as representation for Ludowici’s terra cotta roofing, flooring, and cladding products! Congratulations on a successful launch to all involved.
According to the National Association of Home Builders, the 2025 NAHB International Builders' Show was the largest in 17 years (more on that can be read here https://lnkd.in/eHJHhyKy). Needless to say, General Shale and #brick’s timing was perfect to return to the year's biggest builders' show and present the absolute best #buildingsolutions available. “BRICK IS BACK” was the theme on everyone’s mind visiting our booth, indicating to us the importance of North America’s largest brick manufacturer being present at the world’s largest annual light construction show. During the show, #marketing premiered all-new videos to illustrate our commitment to two #keyprinciples of our business – #innovation and #sustainability. And today, we are delighted to share them with you, including our official recap video where executives and employees from the company provided their account of the positive impact of our presence at the show! Watch them to catch a glimpse of the exciting and #inspiring things happening at General Shale today! 📽️ Innovation - Driving Efficiency & Creativity Forward | https://lnkd.in/e78FZVdt 📽️ Sustainably Made for Sustainable Design | https://lnkd.in/ezKAdt7X 📽️ Brick is Back - General Shale Returns to IBS | https://lnkd.in/e78FZVdt