Lucky Beverage Co.

Our first music festival is in the books. We were lucky enough to work with AEG for their Desert Air festival located in beautiful Palm Springs - at the Palm Springs Air museum in front of nearly 20K festival goers. And, the lineup was amazing - featuring: Kaytranada Jamie xx Anish Kumar ATRIP Club Heat: Tove Lo x SG Lewis COBRAH okgiorgio Sam Gellaitry? Shygirl Presents Club Shy Slayyyter? VTSS Avalon Emerson Bon Entendeur Joy Orbison KETBOI69 Mall Grab Pretty Girl? Sammy Virji Sofia Kourtesis Yung Singh There was no better place to tell this brand's story than an airport hangar in the desert. We sampled thousands of cans and made so many new friends along the way. Catch you at the next event! #cpg

Our first #NACS2024 was a triumphant moment for Lucky Energy and our future. We showed the industry that when you start with a real story and tell that story in an entertaining way, magical things happen. We heard a ton of positive feedback on the product, our booth, and general positioning of our brand in the market. To everyone we met at the show - thank you so much for coming by, trying our products, and listening to our story. We're doing all things differently here and was beautiful to see such positive feedback in Vegas by industry leaders. Thank you and see you next year. #cpg #nacs

The Pitchman is such an important part of our culture. They push new ideas. Help us imagine all the possibilities. And, help us find solutions for life's little and big problems. So, we made this totally unscripted, unedited video to introduce you to our amazing founder and pitchman, Richard Laver - the best in the business. Watch Richard aka "Slick Rick" navigate the role of Pitchman - where you'll also see some famous & familiar faces along the way. Tons of brands make scripted, and produced videos to introduce their founders to prove they’re cool and relatable. Not us. We just put a camera in front of Richard and let him speak from the heart. And, to repeat none of this is scripted or edited. Just pure, authentic, REAL. Enjoy. #cpg #marketing #creativity #advertising

Come fly the friendly skies with Lucky Beverage Co. at NACS next week. We have something for the whole family. A triumphant story of our founder Richard Laver. A journey into the heights of luxury travel - the way it was always intended. And, plenty of swag and huge prizes each day. Taking off Tuesday 10/8. See you soon.

Big day for Lucky! So grateful for the team and all our partners to help accelerate this new stage of growth for the business. We're defying all odds at every turn. Great team. Great product. And great partners. A recipe to win. Thank you - Imaginary (Logan Langberg, Andrew Maxman) Sapphire Sport / Sapphire Ventures (Rico Mallozzi, Michael Spirito) Brand Foundry Ventures (Brian Spaly, Andrew C. Mitchell) Sugar Capital (Brian Sugar, Lisa Sugar) https://lnkd.in/gY6ihpZG

Lucky Beverage Co. is thrilled to be at NACS this year in Las Vegas. It's our first big trade show as a brand and we promise you, we will not disappoint. Catch us if you can at Booth #N863 - for prizes, the best energy drinks & mocktails, and a nostalgic blast from the past. Let us know if you'll be there in comments! #nacs #cpg

A special word from the one and only Nick Kyrgios. Thanks to everyone who saw us for first time during the US Open. We appreciate all the interest and love shown. More and more and more and more to come.

The textbook definition of luck is “success or failure apparently brought by chance rather than through one's own actions”, but the way in which you respond to these things is truly what defines it. We know survival, and as a result, we worked with six incredible people with incredible stories as models for our first merch drop “Origins” which is now live on our new website. People who live and breathe Lucky Energy. People who connect to our story. People who understand the “why”. People who we are forever grateful for. No great story has ever started with, “honestly it was really easy”. Life’s not easy. Get out there and keep going. #cpg #fashion #clothing

This brand is stacked. Great team. Great investors. Great leadership. Listen to our CMO Hamid Saify talk about the brands and plans for the future.

Since the dawn of time performance drinks have been marketed to the “athletes”. These perfectly sculpted Greek gods and goddesses nailing insane physical feats, the people who have “it”. But what about the other 99.9% who just really love to do it without all the abs and trophies? Lucky Energy is the official drink of the people who just love the game for the sake of playing it. It’s not about being the best, it’s about getting out there and making it happen. We’re here to keep even the worst athletes going. #luckyenergy #keepgoing