LPK

Not everyone loves pie, and that’s okay! Pillsbury’s Perfectly Pumpkin mixes + cream cheese frosting brings delicious pumpkin flavor, straight from the patch. LPK partnered with Hometown Food Company to give these sweet treats a fresh new look. Whether you're team pie or team cake, Pillsbury has a dessert to delight everyone this fall! ??

This Thanksgiving, we're serving up more than just turkey! ??? Introducing a fresh new look for Holland House. LPK partnered with Holland House to redefine what it means to be a kitchen staple. With a new positioning—Simple Sophistication—we crafted a cohesive visual identity with premium packaging that honors their heritage while inspiring today’s home chefs. With a bold and unified design system, Holland House commands the shelf with an unmistakable presence, blending premium quality with culinary purpose. It’s no longer just a pantry staple—it’s a must-have for home chefs looking to elevate their cooking and bring inspiration and delight to every meal. Read the full case study here: https://lnkd.in/g5nxd3uw

AI can easily become what we’re calling a "Dopamine Casino." There’s an urge, when using generative AI, to just pull the slot machine bar over and over again to see what comes out next. But that can be a very lonely and, frankly, boring process. Human creativity needs positive emotions to flourish. We need to retain the joy of the creative process. If you find yourself using AI and it becomes a joyless, isolated experience, step away and pivot to something that sparks positive emotions. You’ll be far more creative that way. Watch the full recording of our AI roundtable here: https://okt.to/YVdv45

?? As retail shelves (online and IRL) get populated with seasonal LTOs, emergent aesthetics start to arise. This isn't just about decoration, either: it's about culture. Self-gifting, disco balls and... whiskey. What are we seeing and what does it all mean? Take a look below ?? ?? #CPG #CPGMarketing #Trends LPK

What makes millennial parents tick—and how can brands tap into their unique challenges and values to build loyalty? With fewer kids being born due to rising costs and environmental concerns, millennial parents are redefining caregiving. They’re prioritizing mental wellness, emotionally intelligent parenting tools, and eco-friendly, ethical products that align with their beliefs. Click here to read the full article: https://okt.to/Xp2SHT

Last chance to register! Join us tomorrow, November 20th at noon ET for a virtual roundtable on AI + Human Creativity. This session will provide a deeper understanding of how to navigate the AI revolution in branding and leverage it to create truly exceptional brand experiences. Register here: https://okt.to/neWGDB

At LPK, our focus has always been on humans, what they desire, and how to deliver the strategy and creativity needed to move brands forward. Artificial intelligence is one of many tools in our?kit, and like the others, we wield it creatively and strategically to do what we do best at an unprecedented scale. Learn more about our approach to AI on Wednesday, November 20th at noon ET during a 45-minute virtual roundtable. David Volker and Adam Sievering will share how to harness AI to create brand experiences that are smarter, more dynamic, and distinctly human. Register here: https://okt.to/NiVflr

Gen-Z is transforming the period care industry. As the most diverse and outspoken generation yet, they’re demanding more from brands in terms of inclusivity, transparency, and mental health support. We’ve compiled a snapshot that unpacks these trends and how they’re reshaping the future of period care. Click here to read the report: https://okt.to/7lypUH

From backyards to big leagues, Franklin has been a cornerstone of sports equipment for decades. Yet, facing stiffer competition this third-generation sporting goods leader and creator of the modern batting glove, needed a harder-hitting identity. So, they teamed up with LPK to refresh its identity and flex some muscle. Embodying high-performance, our team crafted a dynamic new brand icon and created a consistent packaging system that boosts category clarity and ease of navigation. With a stronger game face, LPK has positioned Franklin Sports as a leading player for professional athletes and go-to for backyard sports enthusiasts. Click here to read the case study: https://lnkd.in/gxJR2EDC

Where do you stand on how AI will impact human creativity? ?? LPK is hosting a virtual roundtable exploring the power—and potential pitfalls—of AI in branding on November 20th at noon ET. In this candid discussion, we’ll explore AI’s disruptive force and what it means for creatives, marketing, and branding professionals. We'll share how to harness AI to create brand experiences that are smarter, more dynamic, and distinctly human. ?? Register here: https://lnkd.in/gKif2JrB