LPK

AI can easily become what we’re calling a "Dopamine Casino." There’s an urge, when using generative AI, to just pull the slot machine bar over and over again to see what comes out next. But that can be a very lonely and, frankly, boring process. Human creativity needs positive emotions to flourish. We need to retain the joy of the creative process. If you find yourself using AI and it becomes a joyless, isolated experience, step away and pivot to something that sparks positive emotions. You’ll be far more creative that way. Watch the full recording of our AI roundtable here: https://okt.to/YVdv45

?? As retail shelves (online and IRL) get populated with seasonal LTOs, emergent aesthetics start to arise. This isn't just about decoration, either: it's about culture. Self-gifting, disco balls and... whiskey. What are we seeing and what does it all mean? Take a look below ?? ?? #CPG #CPGMarketing #Trends LPK

What makes millennial parents tick—and how can brands tap into their unique challenges and values to build loyalty? With fewer kids being born due to rising costs and environmental concerns, millennial parents are redefining caregiving. They’re prioritizing mental wellness, emotionally intelligent parenting tools, and eco-friendly, ethical products that align with their beliefs. Click here to read the full article: https://okt.to/Xp2SHT

Last chance to register! Join us tomorrow, November 20th at noon ET for a virtual roundtable on AI + Human Creativity. This session will provide a deeper understanding of how to navigate the AI revolution in branding and leverage it to create truly exceptional brand experiences. Register here: https://okt.to/neWGDB

At LPK, our focus has always been on humans, what they desire, and how to deliver the strategy and creativity needed to move brands forward. Artificial intelligence is one of many tools in our?kit, and like the others, we wield it creatively and strategically to do what we do best at an unprecedented scale. Learn more about our approach to AI on Wednesday, November 20th at noon ET during a 45-minute virtual roundtable. David Volker and Adam Sievering will share how to harness AI to create brand experiences that are smarter, more dynamic, and distinctly human. Register here: https://okt.to/NiVflr

Gen-Z is transforming the period care industry. As the most diverse and outspoken generation yet, they’re demanding more from brands in terms of inclusivity, transparency, and mental health support. We’ve compiled a snapshot that unpacks these trends and how they’re reshaping the future of period care. Click here to read the report: https://okt.to/7lypUH

From backyards to big leagues, Franklin has been a cornerstone of sports equipment for decades. Yet, facing stiffer competition this third-generation sporting goods leader and creator of the modern batting glove, needed a harder-hitting identity. So, they teamed up with LPK to refresh its identity and flex some muscle. Embodying high-performance, our team crafted a dynamic new brand icon and created a consistent packaging system that boosts category clarity and ease of navigation. With a stronger game face, LPK has positioned Franklin Sports as a leading player for professional athletes and go-to for backyard sports enthusiasts. Click here to read the case study: https://lnkd.in/gxJR2EDC

Where do you stand on how AI will impact human creativity? ?? LPK is hosting a virtual roundtable exploring the power—and potential pitfalls—of AI in branding on November 20th at noon ET. In this candid discussion, we’ll explore AI’s disruptive force and what it means for creatives, marketing, and branding professionals. We'll share how to harness AI to create brand experiences that are smarter, more dynamic, and distinctly human. ?? Register here: https://lnkd.in/gKif2JrB

In our recent roundtable, Earning Gen Z's Trust, our cultural strategy experts and Gen-Z speakers shared what brands need to do to resonate with today’s most discerning generation. Click here to watch the full recording: https://okt.to/uI2FSD

LPK was recently featured in Gartner's Market Guide for Brand Strategy Agencies! We are honored to be recognized among 20 leading creative agencies who are experimenting with and adopting AI in areas like brand strategy, research, and creative process. Click here to download the report: https://okt.to/lTxCZ5