LOWRIDER MAGAZINE

Cruising Across Continents: The Road to the Lowrider Legacy Tour Japan Supershow By Ramón L. Mu?oz Jr. | Lowrider Magazine As 2024 comes to a close, it’s only fitting that we end the Lowrider Magazine Legacy Tour in a place that has embraced lowrider culture with unmatched enthusiasm: Japan. On Sunday, December 15th, Port Messe Nagoya will play host to the Japan Supershow, the final stop of the year, and what promises to be a celebration of how far lowriding—and Chicano culture—has traveled across the globe. For me, this isn’t just about a car show. It’s about taking stock of a culture that started in the barrios of East L.A., grew into a nationwide movement, and became a global phenomenon. Japan’s passion for lowriding is proof that this isn’t just about cars—it’s about artistry, identity, and community. The Journey of Lowriding to Japan The relationship between Japan and lowrider culture didn’t happen overnight. It’s the product of decades of shared creativity and mutual respect. In the 1980s, Japan developed a deep fascination with Americana, embracing everything from jazz and country music to classic American cars. But what made lowriding stand out was its depth. It wasn’t just a style or a trend; it was a statement. Through movies like Boulevard Nights and publications like Lowrider Magazine, Japan got its first glimpses of the lowrider lifestyle. By the late 1980s and early 1990s, Japanese car clubs started forming, and lowrider shows became a regular occurrence. What’s remarkable is the way the Japanese community embraced not just the cars but the culture behind them.

2025 Upcoming ShowsIn 2025, the Lowrider? Brand celebrates its 48th year of existence. With nine (9) Lowrider Supershows scheduled across the United States, Lowrider will continue to celebrate artistry, lowriding, and unity. We hope you will join us at an event near you.

Lowrider was founded in the?mid-1970s?by San Jose State students Larry Gonzalez, Sonny Madrid, and David Nunez, "who sought to present a voice for the Chicano community in the Bay Area." The first issue debuted in January 1977.