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Let's be candid: movie theaters need fresh strategies to attract patrons. A recent article by Variety's William Earl explores a question on many film executives' minds: how can theaters bring back moviegoers? **One intriguing suggestion is to make them ca????abis friendly. For many, enjoying a puff or consuming a gummy before a film is a cherished tradition. So, what if you could indulge inside the theater? ?? This might soon become a reality. Earl spoke with Taylor Randi Lee, MBA press secretary for the New York State Office of Ca????abis Management, who mentioned that the state could soon permit theaters to apply for event permits or consumption lounge licenses, allowing them to sell marijuana on-site. Similar to how bars and alcohol sales became a standard feature in theaters, ca????abis could follow suit. However, simply permitting smoking in any theater could alienate those who prefer to avoid contact highs. Instead, the idea of hosting special "42??0-friendly" screenings could pique interest among many and create a unique experience. What do you think? Would you embrace this innovative idea to draw people back to the cinema, or would you prefer to puff, puff, and pass on it? https://lnkd.in/gVmCMcnZ #za #movies #NY #NEWYORK Robert Hoban