LOUDMOUTH

We enjoyed meeting so many of you last night and are proud of what RYAN ? accomplished up there!

the time to be (strategically) silly is now

By now, you’ve likely caught wind of Nutter Butter's viral success ?? LOUDMOUTH co-founder and creative director?RYAN ? BENSON?played a major role in planting the seeds of this absurdist strategy. During his time at the agency that operates the brand, he shaped the chaotic voice and direction Nutter Butter has now fully embraced. BEFORE you overhaul your entire strategy, Ryan wants you to consider these 3 points: 1?? This strategy is uniquely Nutter Butter. Sure, Nutter Butter is partially influenced by pop culture and trending formats, but the history of this persona comes from closely monitoring fans in the comments and replies. The strategy was forged as a direct response to the interactions the team noticed daily. Every step forward in strategic planning was a result of fan interaction and community response. Look outward as much as you look inward. Elevate the discussions your followers are having in the comments. Let them influence you as much as you hope to influence them. Create an environment that makes followers feel like PART of the conversation, not simply the peanut gallery below a graphic. 2?? Don't rewrite what can instead be retold. “Aidan” wasn’t born overnight - it’s the name of a brand superfan who had been lurking for years before his moment. The Nutter Butter Man is a character from the 1970s. Almost every step of the strategy behind Nutter Butter is tied to the consumer, the fans, and the community. Don't try to reinvent your brand with a TikTok video. Social media is not meant to reinvent a brand's entire DNA, especially if that's not part of the overarching strategy. Often, the best stories are the ones already caked into the brand, and social media represents an arena in which we can retell those stories, again and again, in new formats, to new audiences. To quote Dayna, “Younger generations are really good at sniffing out the bullshit... If the vibes are off, you’re done.” 3?? Community management and social listening are the heart and soul of this work, and they aren't uniform. All plants require different care, from their dosage of sunlight to their ideal soil. Your community is no different. For some, this means replying to every comment, DM, or story tag. For others, it means infrequent yet impactful interactions. For still others, it's showing up in unexpected places. Look to your community before taking drastic steps to alter your digital identity. Don't plan an engagement strategy based on the ideal state; build for the state your community is in today and develop a roadmap to bring it to that ideal state. If no one is listening, then you’re just posting to post. All types of strategies can blossom when given the time, space, and care to grow into their foundation—it’s not all just feet squished into shoes full of peanut butter. ? Every time an exec says, “Be more like Nutter Butter," the cookie loses its peanut butter filling—and that’s the best part. ?

Happy to say that we champion "strategic sillinesss" in all of our work :-) (this post may have been written by ryan)

We're proud to be supporting the work of Creatives for Harris!

We are so proud to be affiliated with the work Jonathan Jacobs is supporting with Creatives for Harris. This great write-up from Tim Nudd in Ad Age takes a look at the efforts involved and what is to come. Sign up here: https://lnkd.in/gRixYDvc. More about the group here: https://bit.ly/3SR7CpR

A key pillar of our advocacy model, as far as it relates to advocating for our industry, is building fewer transactional partnerships with creators and influencers. We want to build ACTUAL partnerships. No one off posts. No working with people who clearly don't use the product. No sales pitches. Actual content from actual/potential customers, empowered to speak in their own way, who we invest in for the long-term. We are SO thrilled to receive this creator feedback from one of our partners. The system works.

RIP to the tiny little pillows of air in your Amazon packages

Just about five weeks into the launch of LOUDMOUTH and we're already at 80% capacity. Our portfolio of partners includes: - A globally recognized and admired B2C SaaS company ?? - A group changing the conversation on men's sexual health and fitness ?? - A DTC jewelry brand we can only describe as very, very cool ?? With a goal of signing 8 clients in the first 75 days, we've already secured 6 in the first ~30. How've we done it? A) We said no. We've turned down the chance to work with a global sporting league, a health and wellness influencer, and a few other brands who didn't fit our ethos. Scary? Absolutely. But saying no built up our confidence in our boundaries and our vision, and gave us the freedom to pursue the clients who better aligned with our mission and purpose. B) We sent off our moonshots. Do we do free work? No. But we did send some unsolicited pitch decks when we saw a great opportunity for culture to intersect with brand. Most went unanswered, a few replied, and one contracted us within 72 hours. C) We lived our purpose. Impact is the key measure of our success, not revenue. Devoting time and resources to causes and organizations that align with our hearts has led to conversations that put us in front of prospective clients we never believed we'd be speaking with. That said, who wants to fill up that other 20%? Just email us and we can chat: [email protected].

brb making my dog dance on my feet to jack johnson