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Lotus Marketing
营销服务
Atlanta，Georgia 2,541 位关注者
Specializing in hotels, Lotus Marketing is devoted to helping companies and people flourish.
关于我们
Lotus Marketing is an award-winning, full-service marketing agency that supports enterprise hotel companies, hotel management companies, and individual hotels. Unlike typical agencies, we are hoteliers with decades of hotel marketing leadership and firsthand hotel experience. Certified as a Women-Owned Business by WBENC, Lotus Marketing supports over 40 hotel brands globally, in various countries. We also offer services in English, Spanish and French. Hotels aren’t just a business vertical we work on – hotels are all we do. Our understanding for the hotel ecosystem is vast, including comprehensive experience in hotel openings, brand conversions, and renovations. We offer an extensive array of support services including strategic marketing support, tactical execution, social media, positioning, digital marketing, creative and media. Devoted to helping people and companies flourish, our team members are people who exude our six core values of purpose, integrity, nurture, savvy, hospitality, and gratitude.
- 网站
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https://www.lotusmarketinginc.com/?utm_source=linkedin&utm_medium=profile&utm_campaign=call_to_action&utm_term=view_website
Lotus Marketing的外部链接
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- Atlanta，Georgia
- 类型
- 私人持股
- 创立
- 2020
- 领域
- Hotel Marketing、Marketing Strategy、Social Media、Marketing Management、Hotel Positioning、Hotel Openings、Hotel Renovations、Brand Conversions、Soft Brands and Independent Hotels、Digital Media、Digital Merchandising、Creative Services、Photo Shoot Management、Public Relations Agency Management、Enterprise Solutions、Field Marketing Support、Marketing Program Administration、Brand Activation、Marketing Workshops and Speakers和Marketing Consulting
地点
Lotus Marketing员工
动态
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Spring is here, and so are new travel trends. ?? Travelers are craving outdoor escapes, fresh dining experiences, and seasonal getaways. Hotels can tap into this demand by: -Leaning into outdoor experiences: Think alfresco dining, nature-driven excursions, or wellness retreats. -Making marketing visual: Spring aesthetics (bright colors, florals, outdoor settings) perform best on social. -Aligning with booking behavior: Last-minute spring break deals? Early summer getaway promotions? Timing matters. #SpringTravel #HotelMarketing #HospitalityTrends #LotusMarketing
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Poll results are in! ??? We recently asked our LinkedIn community what their top marketing focus is right now, and here’s what we found: - 75% of respondents prioritize guest loyalty - 25% are focused on driving direct bookings - 0% selected increasing F&B sales or attracting new group clients The results highlight a strong focus on guest retention, which may be driven by the extremely competitive market, and the economic uncertainty may be pushing hotels to focus on retaining existing guests rather than chasing new ones. With fluctuating travel demand and rising acquisition costs, maximizing lifetime value is a smart move. We also know that repeat guests tend to spend more, leave better reviews, and refer others, making loyalty a key driver of long-term revenue. Direct bookings also remain a key priority, emphasizing the need for optimized websites, and targeted campaigns. What do you think? Are these results aligned with your current strategies? #GuestLoyalty #DirectBookings #GuestRetention #RepeatGuests
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Hotels that fail to integrate outlets & activations into their seasonal strategies are missing out on significant, sustainable revenue growth. Why? Because today’s travelers aren’t just booking a place to stay, they’re booking experiences. Our principal and owner,?Kimberly Erwin connects with Donte P. Johnson, General Manager, Thompson Atlanta Buckhead, and explores why viewing outlets, activations, and curated experiences are essential to long-term profitability.
It’s time to rethink how we measure success—not just in dollars, but in differentiation.?True success comes from differentiation—offering unique experiences that create emotional connections and long-term loyalty. I had the pleasure of collaborating with Donte P. Johnson, on-property experiences and activations expert.
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As a women-owned agency, we love celebrating the incredible women shaping the hospitality industry! Excited to see the launch of the "Women in Hotels List" by Boutique Hotelier USA, highlighting the achievements of female hoteliers. Cheers to their leadership! #WomenInHospitality #WomenOwned #HotelIndustry
Our March issue is now LIVE, featuring the debut of our new annual Women in Hotels List, celebrating the achievements of female hoteliers across the USA Read the issue: https://lnkd.in/ehDdM9Zw
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Are you a foodie traveler? Time Out just dropped its list of the 20 best foodie cities in the world right now, and if you love exploring destinations through their flavors (like we do), this is your ultimate checklist! The best food destinations aren’t just about what’s on the plate; they’re about the experiences, the people behind the dishes, and the unforgettable flavors that bring travelers back for more. What foodie city do you think deserved a spot but was missing from the list? https://lnkd.in/e-nVZB_U
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Sustainability is influencing the future of travel. With 78% of travelers saying they want to stay in eco-friendly hotels, sustainability is no longer a niche offering. Properties like Waikiki Beach Marriott Resort & Spa are leading the way with purposeful packages that connect guests to community and conservation by: -Protecting coastal ecosystems with beach clean-ups & conservation programs -Reducing their footprint through energy-efficient operations -Supporting local communities with sustainable partnerships What are you seeing in the industry? Are hotels adapting fast enough to meet guest expectations? Drop your thoughts below. #LotusMarketing #Ecotourism #MarineConservation #SustainableTourism
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International Women's Day isn’t just a celebration; it’s a reflection of who we are. As a women-owned agency, we take pride in fostering a workplace where voices are heard, ideas are championed, and success is limitless. Today, we honor the incredible women on our team and beyond; those who innovate, create, and uplift each other every day. We’re also honored to work with so many inspiring women in hospitality; hoteliers who lead with passion, innovation, and dedication to creating unforgettable guest experiences. Your leadership shapes the industry, and we’re proud to support your success every day. To every woman forging her own path; your presence and leadership matter. Today, we celebrate you. Happy International Women's Day! #IWD2025 #WomenInMarketing #WomenOwnedBusiness
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For hotels, drive markets aren’t just a seasonal opportunity; they’re a key to year-round guest engagement. Just like planning the perfect road trip, crafting a standout experience requires strategy, creativity, and the right partners to illuminate the path. How can your hotel create packages that connect authentically with road-tripping travelers? If you’re looking for inspiration, Condé Nast Traveler’s "Complete Guide to Road Trips" is a great starting point. We think Monterey Beach Hotel’s "Highway 1 Package" is driving experiential marketing forward in all the right ways. How is your hotel tapping into drive-market demand? Let’s exchange ideas below. ?? #RoadTripReady #SummerAdventures #LotusMarketing #BrandJourney https://heyor.ca/QW9fRR