Fabian Macken is asking the tough questions in his latest thought piece for #DigitalDealer. Make sure your team - and your marketing efforts - are pursuing the right buyers for your inventory. Read the full story ??
SVP & Chief Customer Officer at Lotlinx | Delivering Exceptional Client Outcomes and Driving Sustainable Growth through High-Performing Teams
Are you chasing leads or pursuing active buyers? I recently had the opportunity to explore this topic in my latest article for Digital Dealer. https://lnkd.in/gY5HaZgf It’s a concept that has always been top of mind for me: the difference between simply chasing leads versus strategically pursuing buyers who are ready to engage. In the article, I share thoughts on how understanding buyer intent can transform the way we connect with our audience and drive results. It’s not just about filling the funnel—it’s about focusing our efforts on creating meaningful, timely connections that truly make an impact. I’d love to hear your perspective: How does your team approach the challenge of balancing lead generation with identifying and nurturing active buyers?