Lotame

A global CPG drinks brand partnered with PHD EMEA to reach luxury travelers and whiskey drinkers—but Lotame’s Curated Marketplaces uncovered even deeper audience insights: ? Luxury travelers & whiskey drinkers over-indexed on premium news & podcasts ? Health-conscious consumers had a strong affinity for vegan cuisine, grilling & kitchen gear ? PHD used these insights to refine targeting, creative messaging, and media placements By going beyond demographics, Lotame and PHD EMEA unlocked hidden audience affinities—fueling smarter targeting, stronger engagement, and higher campaign efficiency. ?? See how insights drive impact. Link in comments.

This year, in honor of Lotame’s 19th birthday and #IWD, we’re recognizing 19 extraordinary women in adtech who inspire us every day. Next up: Lana Warner! ?? Lana is a powerhouse at Lotame—she knows our product inside and out, goes above and beyond for prospects and clients, and brings an energy that’s absolutely infectious. Truly one of a kind! Stay tuned as we spotlight more amazing women in adtech throughout the month. ?? #WomensHistoryMonth #WomenInAdTech #LotameTurns19

?? We are kicking off Women's History Month with a celebration of the incredible women shaping adtech! In honor of Lotame’s 19th birthday, we’re spotlighting 19 extraordinary women who make a lasting impact in our industry. First up: Corrie van Hemert ?? For more than 12 years, Corrie has been a driving force behind Lotame’s strategic partnerships, elevating our brand as a trusted leader. Her ability to connect, navigate complex deals, and drive growth is unmatched. She leads with professionalism, dedication, and consistency—setting the bar high for all of us. Join us in celebrating Corrie and the many amazing women in adtech! ?? #WomensHistoryMonth #WomenInAdTech #LotameTurns19

Will we see you there!? ad:tech India

Good media buyers execute. Great ones enrich. Off-the-shelf segments won’t set you apart—data enrichment will. Layer behavioral, geographic, and psychographic insights to target smarter and waste less. Better data. Better results. Bigger impact. #MediaBuying #DataEnrichment #AdTech

ICYMI ?? Our newly designed Spherical Connection hit inboxes today. If you missed it catch the latest edition here, with a special message from our very own Alexandra Theriault. https://bit.ly/416rgBE Want to receive monthly thought leadership tips and tricks? Sign up with the link in the comments ??

Marketers, what’s your biggest data challenge? ???? If you said “finding quality data partners,” you’re not alone. In fact, 53% of marketers struggle with sourcing the right data for enrichment, collaboration, or modeling. And that’s just the tip of the iceberg. Our latest State of Data Collaboration research reveals that marketers and agencies worldwide face significant hurdles in: ?? Making sense of first-party data ?? Breaking down internal data silos ?? Personalizing experiences effectively ?? Navigating a cookieless world These challenges highlight a bigger issue: trust and complexity in marketing data management. Without proper data orchestration, insights remain fragmented, and marketing efforts fall short. Lotame’s Spherical is designed to help marketers connect, enrich, and activate their first-party data—solving these challenges head-on. ?? Want to learn more? Download the full report. Link in comments ??

Great creative? Check. Strong media plan? Check. But if you’re not activating the right audience, your ads are just noise. The secret to high-performing campaigns? Audience-first activation. That means leveraging first-, second-, and third-party data to find, segment, and reach the right consumers—before you ever launch an ad. In Lotame's Alexandra Theriault's latest piece, she breaks down: ? Why audience activation is the foundation of advertising success ? How a balanced omni-channel strategy improves performance ? Emerging strategies like social commerce, personalization at scale, and interactive content ? The must-have tech stack for modern audience activation Want to see how brands like “LookGreat Skincare” (hypothetically ??) do it right? Read the full article. Link in comments ?? https://bit.ly/4b31JxC

Are you really seeing your audience—or just the surface? ??

?? Running a last-minute Valentine’s Day campaign? We’ve got you covered!