Lost In Reverie Marketing

Marketers watching the ads today whilst the rest of the office argues about the game: #superbowl #marketing #advertising #lostinreverie #lostinreveriemarketing

LIR takes a look at the new Kellogg’s campaign from Leo Burnett UK. Leo Burnett UK has been making waves in the advertising world this week with their latest Out of Home campaign for Kellogg’s. Bringing back none other than the iconic Cornelius the Rooster! The campaign keeps things bold yet simple, featuring the classic Kellogg’s font alongside just two words: The OG. This is a perfect nod to Cornelius’ return and the timeless appeal of Corn Flakes. With a huge rollout across Europe, backed by TV, digital, and Out of Home advertising, this campaign is set to remind people why Corn Flakes have been a breakfast staple for generations. It’s a clever, nostalgic move that’s bound to influence consumers to bring this classic cereal back into their morning routine! Kellogg Company Leo Burnett UK Leo Burnett Mark Elwood #kelloggs #marketing #branding #lostinreverie #lostinreveriemarketing

Today LIR takes a look at the latest campaign from Bumble Inc. and Platform13. The Brief This campaign concept was created Platform 13, and they saw an exciting opportunity to create a Valentine’s Day campaign that would feel culturally relevant and generate buzz around Bumble’s nationwide meetups. The goal? To spark conversations, encourage real-life connections, and make dating feel fun again. From a Chicken Shop with Love Platform 13 knew that Amelia Dimoldenberg was the perfect ambassador for Bumble. Best known for her hit YouTube series Chicken Shop Date, Amelia has mastered the art of awkwardly hilarious date-style interviews with celebrities. With 2.8 million subscribers and a devoted following, her show remains one of the most popular in the dating space, despite the market being more crowded than ever. Her charm, wit and unique take on dating make her an ideal match for Bumble’s message. Content For this campaign, Amelia will be sharing her dating "ins and outs" and her "golden rules" in her signature comedic style. These bite-sized, relatable insights will roll out across all of Bumble’s social media channels, keeping the campaign fun and engaging. And with research showing that the period between New Year’s Day and Valentine’s Day is the busiest time for dating, the timing couldn’t be better. #bumble #platform13 #marketing #branding #lostinreverie #lostinreveriemarketing

A blessing and a curse #instagrammarketing #marketing #branding #lostinreverie #lostinreveriemarketing

Last week LIR visited the Create In Norwich Brandland event to check out all things creative in the fine city! Brandland A couple of months ago, I had the pleasure of meeting Robert Jones, the founder of Brandland, a vibrant membership organization for creative and business professionals based right here in Norwich! The Event This event brought together a fantastic group of creatives working in Norwich. It was an inspiring evening filled with insightful conversations about the city’s creative community. We took a deep dive into what makes Norwich such a hotspot for innovation and artistry, and it was incredible to see how this city has grown into a thriving hub for creativity in recent years. Why Norwich? One of the most exciting parts of the event was hearing why so many creatives have chosen to call Norwich home and why they’ve proudly become “Norwichians” (IFYKYK!). On one panel, Ali and Ross shared their journey of trading the hustle and bustle of New York and London for the charm and energy of East Anglia’s creative scene. Their stories were proof that Norwich isn’t just a great place to visit it’s also a place to thrive. Work in Norwich Brandland recently partnered with Work In Norwich, an incredible initiative that showcases everything Norwich has to offer for anyone considering a fresh start. Whether you’re looking to grow your business or enjoy a better work-life balance, Norwich is the perfect place to make it happen. From its vibrant creative network to its welcoming community, it’s easy to see why so many people are making the move! Whether you’re already here or thinking of joining the Norwich creative scene, Brandland and Work In Norwich are here to help you thrive. Brandland Work In Norwich Robert Jones Alice Rose Martin Blackwell Daisy Hovey (Scott) #branding #marketing #lostinreverie #lostinreveriemarketing

Today Lost In Reverie Marketing takes a look at Google Pixel’s new advert consisting of an “Old and New Switcheroo” The Rise of Sol Sol Campbell is a legendary footballer who enjoyed an incredibly successful career, winning numerous trophies like the FA Cup and the Premier League, as well as earning many caps for England. Despite his impressive achievements, one moment has defined his career in the eyes of many fans. The controversial decision to leave a beloved fanbase at Tottenham Hotspur to join their fierce rivals, Arsenal. Stand Out Divisiveness For 24 years, this move has sparked heated debates in pubs, workplaces, and online forums among football fans. Football rivalries are sacred, and a fan favorite to swapping sides is seen as the ultimate betrayal. Although this controversy has long been a part of football history, Google has cleverly reignited the feud in its new campaign for the release of the Google Pixel 9. Changing for the Better? The advert stars none other than Sol Campbell himself, humorously reflecting on whether "the grass could be greener" when considering a switch. This time not from football clubs, but from phones. In the ad, he swaps a white jumper for a red one, cheekily nodding to his infamous transfer. He wraps it all up with a memorable line: "Take it from me, big moves pay off." In Conclusion The Google Pixel 9 is stepping into a market dominated by smartphone giants like Apple and Samsung. This ad cleverly speaks to potential customers, encouraging them to take the leap and switch phones, promising plenty of benefits on the other side. Using Sol Campbell’s controversial move as a metaphor was a brilliant touch. This highlights how even the boldest changes can lead to success, just as Sol achieved after his transfer to Arsenal. Overall, the ad delivers its message in a fun, relatable way, and I love how it ties such a divisive football moment to the idea of switching to something new and better. Google #googlepixel9 #solcampbell #arsenal #thfc #marketing #advertisingcampaign #lostinreverie #lostinreveriemarketing

Had an amazing time at The Marketing Meetup in Norwich last night! It was fantastic to connect with so many passionate marketers from Norfolk. A huge thank you to Grace Appleby and the team at Yawn Marketing, as well as Chris Gould for the insightful talk on rethinking short-form content across social media to truly engage audiences. Looking forward to seeing everyone again in March! Jess Ford Robert H. Norwich University of the Arts #marketing #branding #lostinreverie #lostinreveriemarketing

The update curse continues! #instagrammarketing #marketing #lostinreverie #lostinreveriemarketing

To celebrate 10 years of Pip & Nut let’s take a look at their latest OOH campaign and explore what’s next on the horizon for this trailblazing brand. Pip Murray Jacqueline Ellis-Jones Sean Thompson Matt Gooden Pip & Nut | B Corp Who Wot Why London #pipandnut #FMCG #marketing #lostinreverie #lostinreveriemarketing

False alarm… #breakingbad #lostinreverie #lostinreveriemarketing