Los Angeles Tourism & Convention Board

Today, we proudly unveil our “We Love LA” campaign, a love letter to Los Angeles. ?? The "We Love LA" campaign celebrates LA’s vibrant culture, world-class attractions, and resilient community. It nods to the beloved classic — Randy Newman’s “I Love L.A.” — and features Angelenos as community ambassadors like Earvin "Magic" Johnson, artist Mister Cartoon and dancer Lil Buck. From unforgettable sports moments to culinary gems, outdoor adventures, and a thriving entertainment scene, LA is ready to welcome the world with open arms. ?? Learn more: DiscoverLosAngeles.com #WeLoveLA #NowPlaying #DiscoverLA #Tourism #LosAngeles

A well-deserved incentive trip demands more than a change of scenery; it beckons an escape into the finer things: crisp linens, bespoke cocktails and sun-kissed mornings that linger. Reward incentive groups with an experiential stay at one of LA's luxury world-class hoteliers, and explore the full range of premium accommodations for your program. https://lnkd.in/eX5-4tyc #DiscoverLA #MeetLA #MeetingProfs #EventProfs #MICE #incentivetravel

When it comes to venues, the next play is up to you. How about a private sunset reception at the iconic LA Memorial Coliseum? A networking mixer at Dodger Stadium? A behind-the-scenes tour of SoFi Stadium, complete with a cocktail hour in the VIP suites? Whether you’re hosting a board meeting or a citywide event, LA's sports venues have the space for it. https://lnkd.in/ea_s4Nbw #DiscoverLA #MeetLA #MeetingProfs #EventProfs #LA28

Now less than 455 days from hosting the U.S. opening match for FIFA World Cup 2026? - Canada, Mexico and the United States , the Los Angeles World Cup 2026 Host Committee is proud to unveil the Official FIFA World Cup 26? Los Angeles Sonic ID and its accompanying video to build anticipation for the tournament and give fans a glimpse into the cultural heartbeat for the Los Angeles region. The Sonic ID was produced by Grammy nominated/multi-platinum record producer, songwriter, and artist?DJ Flict?and serves as a celebration of diversity, creativity, and the unifying power of sport. ? Listen to The Los Angeles Sonic at https://lnkd.in/gZujXPbc. SoFi Stadium and Hollywood Park | LASEC | Los Angeles Football Club (LAFC) | LA Galaxy | Los Angeles Rams

This Sunday, March 16, SoCal Museums invites you to celebrate the vibrant arts and culture scene across Southern California with free admission to more than 30 museums and cultural institutions! From world-class art collections to historical landmarks, this is the perfect opportunity to explore LA’s rich cultural heritage—completely free of charge. Don’t miss this chance to visit your favorite museums or discover new ones! ?? Learn more: https://lnkd.in/gkD-3-5K #WeLoveLA #NowPlaying #DiscoverLosAngeles #LosAngeles

Los Angeles continues to shine on the world's stage! We’re thrilled to see the Intuit Dome and NHM Commons at the Natural History Museum of Los Angeles County featured in TIME’s “World’s Greatest Places of 2025”—a curated list celebrating the most extraordinary destinations around the globe! What an incredible honor for these brand-new Los Angeles landmarks! ? ?? https://lnkd.in/gVS_KCU8

On Tuesday, Los Angeles Tourism rolled out the red carpet for our LA Tourism Members, the stars of our tourism industry, as we premiered our “We Love LA” campaign at our Member Mixer at the iconic GRAMMY Museum in Downtown LA. With a special performance by Stroll Groove, the night was a celebration of the passion, creativity, and community that make Los Angeles a world-class destination. A heartfelt THANK YOU to our Member businesses—you are the heartbeat of our tourism industry. #WeLoveLA #NowPlaying #DiscoverLosAngeles #LosAngeles

Congratulations on well-deserved recognition by Smart Meetings of Los Angeles Tourism’s very own Karen Strgacich, inducted into the 2025 Smart Women in Meetings Hall of Fame, and Ann Janes Quinn, M.A., CIS, named a 2025 Smart Women in Meetings Industry Leader! Thank you to all the winners for everything you do for our industry.? https://lnkd.in/ggdihGS5

Only in LA can your tech event go from world-class meeting spaces to iconic attractions – all with a side of California sunshine. https://lnkd.in/ewCcbz3G #DiscoverLA #MeetLA #EventProfs #SiliconBeach

This is the place where medical meeting planners can tap into a world of possibilities and creativity for their events. Whether it's hosting a clinical conference at the Los Angeles Convention Center or a patient education seminar backdropped by iconic views, anything is achievable. https://lnkd.in/eyj3Ufun #DiscoverLA #MeetLA #MeetingProfs #EventProfs #MedicalMeetings