Awards Announcement // Two Silver Clio wins for 'Protect This House' - LOS YORK's campaign with Under Armour for Graphics Package and Posters/Murals. The graphics package reimagined the brand’s visual identity with a grid inspired by fields of play, angular typography, and vibrant 2D and 3D designs that embraced the ‘Fuck Perfect’ ethos. This system was applied across key projects like Baselayer, PTH Posters, Eddie Nketiah, Justin Jefferson, Curry 11, and Protect This House - Holiday. The posters and murals extended this energy into physical spaces with bold type, imperfect geometry, and hand-drawn elements, bringing the refreshed message to life. Together, these projects reconnected Under Armour with varsity athletes and reinforced its cultural impact. Shoutout to the entire PTH crew! Under Armour: Sr. Campaign Manager, Global Brand Marketing: Eleni Polites Global Creative Director: Alex Bardoff Sr. Creative Director, Global Content: James Michelfelder Associate Creative Director: Kirk Roush Global Sr. Creative Director: Jen Matic (van der Straaten) Director, Agency Partnerships: Kevin Fitzgerald Director of Global Marketing Operations: Eric Clemmer VP - Global Brand Creative: Brian Boring Associate Creative Director - Nathaniel Grundhauser LOS YORK Founder/Chief Catalyst/Director: Seth Epstein Executive Creative Director: Scott Hidinger Managing Director: Melina Osornio-Andrade Creative Director: Serge Kirsanov Associate Creative Director: Laura Pol Copywriter: Graham Wesley Lewis Art Director: Radu Pose Director, Brand Partner: Rachael Ehrlich Producer: Rachael Ehrlich Producer: Shawn Kelley Designer/Animator: Ha Eun Chang, Matt Barretto, Dorian Gourg, Sasha Chertok, Austin Weyer, Greg Fisk System Engineer: Rod Thomas
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