Lori's Business Advisory Service

Advertising is a major source of income for media organizations such as publishing companies, radio stations, television stations, and most recently, online networks. It has become such an important part of business that these companies cannot operate without the revenue from it.

Mobile marketing has been proven to be an important resource when it comes to making adjustments to customers’ needs. Because responses can happen quickly, a strong sense of personalized service is delivered.

Did you know that there is significant scriptural support for the practice of marketing in the business world when it’s done right? This support is particularly strong when marketing practices focus primarily on customer service orientation

If you think that you can turn your business into a success without having to rely on others, then you're going to have to reconsider. Without other entities to support you, you will find it very hard to move forward and just about impossible to reach the top.

The most important part of selling one’s business is determining how much that business is worth. To gain an accurate valuation will involve a recasting of your financial data to determine a true profit number, which will point to the appropriate selling range for your business.

While smartphones and tablets have made exchange of contact information easy, keep in mind that it still takes more time than simply exchanging business cards.

What is geo-targeting? This is an option that most search engines offer for online marketing campaigns that allow businesses to focus marketing strategies on potential clients online who are located in specific geographical locations.

Man has always had a need to communicate and this is manifested through advertising. The earliest forms of it were paintings, but they didn’t always advertise a product or service. Instead, they were appeals for the return of lost items and campaigns for political ideologies.

Timing is everything. Knowing when to post is crucial in online advertising. Did you know that the lifespan of a tweet is 18 minutes? Meaning that over 90% of the engagement and audience involvement happen within the first 18 minutes.

According to the SBA, a well-developed marketing program includes everything from “understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from the competition in order to make a sale.”