Great case study with LandTrust- The Recreation Access Network?
Marketplace Geek and Solo-GP @ Yonder. Investing in pre-seed/seed marketplaces. Former Outdoorsy, Tripping.com, Ancestry.com, Justanswer and Federal Reserve.
3,000,000+ impressions in 12 months. LandTrust- The Recreation Access Network? has dominated hunting queries with Longtail. How it happened... The company identified that they wanted to be ranking for the longtail of hunting keywords. This meant targeting every species and activity type at the state, county, and city level. Think "Mule Deer Hunting Iowa" or "Dove Hunting Texas." This also meant creating 5,000+ permutation pages with unique content. Not so easy, right? Well, this is what Longtail does. It provides programmatic SEO as a service to help brands create thousands of unique pages that are optimized for SEO at once. Longtail helped the Landtrust team create, host, and rank all these pages. Like all SEO, the progress was slow at first to ramp but has continued to scale rapidly. The strategy has changed the business, allowing it to minimize paid ads and build a sustainable business based on organic traffic. If you are interested in learning more, DM or go to the website below. ?? https://lnkd.in/gZvXy5fQ