NEW UPSELL STRATEGY PLAYBOOK W/ Aftersell by Rokt We’re thrilled to launch the next playbook from Longplay Academy: Grab it here ?? https://hubs.ly/Q03bmdy40 We’ve teamed up with Aftersell by Rokt to create this comprehensive 118-page guide packed with everything you need to know to test, iterate, and scale upsell strategies for your brand. It’ll answer questions like: - How can I effectively use upselling to increase Average Order Value (AOV)? - Where do I start when testing upsell offers? - How do upsells fit with other channels like email and SMS? - What are the best upsell tactics for in-cart, checkout, and post-purchase? - How can I use upselling to drive product launches, promotions, and customer retention? Here’s what it includes: - How upselling integrates with email/SMS and other retention channels - How to test upsell offers and optimize them for profitability - How to design high-converting upsell offers - Proven upsell strategies for in-cart, checkout, and post-purchase - Metrics to measure upsell performance and scale your strategy - Real-world case studies and examples of successful upsell campaigns We’re excited to share this resource with you! If you want access, feel free to DM me, and I’ll send it your way!
Longplay
广告服务
Longplay is a full-service retention & lifecycle marketing agency for DTC ecommerce brands, specializing in email & SMS.
关于我们
Longplay is a full-service retention & lifecycle marketing agency for DTC e-commerce brands, specializing in email & SMS. We've generated over $30M in email revenue for DTC brands from pre-revenue to $500M+ in annual revenue. We've helped brands such as Dr. Squatch, oVertone, Groove Life & more nurture, convert & retain customers through email marketing. We partner with our clients as an extension of their internal team by handling: -Strategy development - Email marketing calendar planning - Promotion & product launch email strategy planning -Copywriting -Design - Klaviyo implementation - Multi-platform testing -Analytics & reporting - A/B testing - Website pop-up optimization ""Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution." - Mike Brown, CEO of Brute Force "In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them." - Josh Friedman, VP of Growth & Marketing at Dr. Squatch Interested in working with us? I'd love to hear from you at [email protected].
- 网站
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https://www.longplaybrands.com/
Longplay的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 类型
- 私人持股
- 创立
- 2019
- 领域
- email marketing、email strategy、copywriting和ecommerce marketing
Longplay员工
动态
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NEW E-COMM PLAYBOOK W/ Revenue Roll ?? We’re thrilled to launch the latest playbook from Longplay Academy: AMPLIFYING AD SPEND Grab it here ?? https://hubs.ly/Q032wbL70 Optimizing your ad spend doesn’t just happen on your ads. After all, most DTC brands have a 2-5% website conversion rate. What if, instead of spending more to acquire more visitors, you could convert more of them? Our teams at @longplaybrands & Revenue Roll have joined forces to create this playbook to help you to get more ROI out of every $ of ad spend. It’ll answer questions like: - How do I re-engage & convert more shoppers at every stage of the buying journey? - How do I use my customer data to personalize outreach and get more engagement? - How can I reach & retarget all my anonymous visitors? Here’s what it includes: - 20 strategies to convert more customers at every stage of your buying journey - Guide to understanding your customer lifecycle - Why you need a customer-centric instead of channel-centric marketing strategy - Customer data to drive more conversions from site visit to purchase This is the ultimate guide to turning more clicks into customers and scaling your DTC brand more profitably. Shoutout to Kevin Kline, Michael Diesu & Emily Highstreet who made this playbook come to life! Get it now! https://hubs.ly/Q032wbL70
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NEW E-COMMERCE RETENTION METRICS PLAYBOOK W/ Tydo? ?? We’re so excited to launch the EIGHTH?playbook from Longplay Academy: Measuring Customer Metrics Grab it here ?? https://hubs.ly/Q02_tV1S0 As we enter 2025, we’ve seen DTC brands struggle with: - Knowing what data they should be measuring - Making sense of it to turn it into insights - Applying it to drive growth & optimization efforts That’s why we’ve joined forces with Tydo to create this packed 53-page guide on everything you need to know to unlock your e-commerce data, drive retention, and scale sustainably! This actionable guide includes: - How to use your e-commerce data to uncover hidden revenue opportunities - How to measure customer lifetime value & understand how to optimize LTV - Practical guidance on tracking key metrics like CAC, LTV, and AOV to inform decisions - Mindset and metrics to measure for every stage of the customer lifecycle It’ll answer questions like… - How can I use my data to uncover hidden growth opportunities? - What key metrics should I be measuring? - How do I turn my data into actionable insights & strategies? - How do I measure success & optimize my customer lifecycle? Check it out now! https://hubs.ly/Q02_tV1S0
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NEW PLAYBOOK W/ Social Snowball ?? We’re so excited to launch the 8th playbook from Longplay Academy: Mastering The Customer Lifecycle Driving revenue in Q4 is just the start. The most successful DTC brands don’t just chase top-line revenue in Q4—they increase AOV, deliver an unforgettable customer experience, and build long-term loyalty to retain customers. This playbook is packed with strategies to help you turn Q4 shoppers into high-value, repeat customers who stick around well into 2025. And it’s FREE. Grab it here?? https://bit.ly/4eoypCx What you’ll learn: - 6 strategies to nurture post-purchase and prevent customer drop-off - 5 actionable ways to increase AOV and drive repeat purchases - 7 proven tactics to retain customers and turn them into brand advocates Q4 sales are just the minimum—these strategies will help you drive more revenue per sale and retain your customers well into the new year for scalable, profitable, sustainable growth.
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NEW PLAYBOOK W/ LiveRecover We’re so excited to launch the 7TH playbook from Longplay Academy: Personalization Power Plays In Q4, even 1% difference in conversions & AOV can mean hundreds of thousands of dollars in additional revenue. We’ve put together this 69-page playbook on 18 strategies to drive more revenue at each stage of the customer lifecycle through personalization. For FREE. For you. Get it here?? https://bit.ly/4fsrton Use this playbook to optimize every $ of your ad spend in Q4 with: - 4 strategies to drive more leads - 3 strategies to convert more customers - 3 strategies to increase AOV - 3 strategies to retain more customers post-Q4 - 3 strategies to generate more word of mouth With < 6 weeks to go until BFCM, grab these ready-to-implement strategies to convert more Q4 traffic into real revenue!?
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NEW SMS PLAYBOOK w/ Postscript ?? For FREE. For you. Get it here ?? https://bit.ly/3My2GCQ With Q4 around the corner, it’s now or never to: 1. Launch SMS (if you haven’t already) 2. Get all the key SMS flows & campaigns ready to scale Or you’re leaving a ton of money on the table. And with acquisition costs increasing & more competition, this is going to be an exciting Q4! And having the right SMS strategy in place is crucial for a successful Q4. Here’s what you need to get in place with SMS to be ready for BFCM: 1. Effective opt-ins & SMS flows to convert more BFCM traffic into shoppers with 2. SMS campaigns to drive urgency & conversions throughout Q4 3. An SMS strategy to retain customers & drive LTV after BFCM 4. Step-by-step guide to launching your SMS channel from scratch to be ready for Q4 scale. That’s why we've partnered with Postscript to put together this 70-page guide to get you prepped for BFCM.
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We're so excited to announce that our founder & CEO Jess Chan will be speaking at DTCx8 tomorrow on: 10 Ways To Increase Customer LTV in Q4 (and beyond) Get your free ticket here: https://lnkd.in/dzxA92uN Q4 is just around the corner & to have a profitable Q4, you need to be thinking about retention too (not just acquisition). You're going to need ways to: 1. Convert more Q4 traffic into customers 2. Increase the AOV of Q4 purchasers 3. Get them buying again 4. Keep them as customers in 2025 She'll be covering all of that in her talk: 11 Ways To Increase Customer LTV in Q4 (and beyond) RSVP here: https://lnkd.in/dzxA92uN
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NEW POP-UP PLAYBOOK W/ Amped & Intuit Mailchimp? ?? We’re so excited to launch the FIFTH playbook from Longplay Academy: Pop-Up Power Ups Grab it here ?? https://bit.ly/4cQq89a BFCM is coming up FAST. Now’s the time to optimize your pop-ups to unlock exponential growth by growing your email & SMS list ahead of time. With acquisition getting more expensive & challenging, most brands are leaving money on the table with a mediocre pop-up. Our team has come together with Amped & Intuit Mailchimp to put together this 66-PAGE (!!) guide packed with examples & strategies to optimize your pop-up from welcome & beyond. Here’s what it includes to prep you for BFCM: 1. How to grow your email & SMS list ahead of BFCM 2. Examples of high-performing pop-ups & A/B tests to optimize opt-ins 3. Step-by-step guide to building a Welcome Flow to convert email subscribers into customers 4. Pop-up strategies to drive product launch & promotion success
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NEW LOYALTY EMAIL TEMPLATE LIBRARY ? 60+ email templates to drive loyalty program growth We've gone ahead & added a bonus Longplay Library to our Rivo playbook: The Loyalty Advantage ALL for you. STILL for free (for now). All HERE ?? https://t.ly/pqP4c And it comes with our 98-page Playbook to drive signups & engagement for your loyalty program that covers: 1. The role of a loyalty program in your Retention Ecosystem 2. The (real) KPIs to measure success 3. How to build a launch strategy 4. 9 ways to drive signups through email & SMS flows 5. 6 ways to drive signups through email & SMS campaigns
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NEW DIRECT PROGRAM PLAYBOOK W/ PostPilot? ?? We’re so excited to launch the FOURTH playbook from Longplay Academy: Mastering The Mailer Grab it here ?? https://bit.ly/3MddyFV We’ve joined forces with PostPilot to create this packed 73-page guide on everything you need to know to test, iterate & scale direct mail for your brand. It’ll answer questions like… - Will direct mail work for my brand? - Where do I start with testing direct mail? - How does direct mail work with other retention channels like email & SMS? - How do I scale it profitably? - What direct mail flows should I set up? - How can I use direct mail for promotions, product launches, driving retail sales & more? Here’s what it includes: 1. How direct mail fits in with email/SMS 2. How to test if direct mail can be a profitable channel for your brand 3. How to design high-converting mailers 4. 18 direct mail flows to nurture, convert & retain customers 5. 7 direct mail campaigns to drive growth 6. 50+ examples of high-performing direct mailers
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