Longevity Communications

Happy Thanksgiving! ?? This year, I'm thankful for the newfound balance in my life. While launching Longevity Communications has been a whirlwind, it's also allowed me to prioritize what matters to me and have more control over how I spend my time – flexibility in how I engage with family and friends, working with client partners I respect and admire, pursuing opportunities I'm passionate about, and building a business that aligns with my values. ?? I'm incredibly grateful to the amazing client partners I get to work with every day and the professional opportunities that have come my way these past few months. Cheers to everyone in my network.?? May your Thanksgiving be filled with joy and gratitude! #Thankful #WorkLifeBalance #Entrepreneurship

While there were countless highlights from this year's Greenbuild International Conference & Expo, Longevity's latest "Insight" recaps actor and activist Don Cheadle's compelling conversation with Karen Weigert about the importance of storytelling in the fight for a sustainable future.

Yesterday’s election reminds us once again that we are a deeply divided country. It's easy to get caught up in the back and forth, wondering how these results will impact the environmental progress we've made. But if your business is already committed to addressing climate change, you know one thing: sustainability isn't a partisan issue. It's about the future of our planet and its people. While policies undoubtedly play a crucial role in driving large-scale change, we will never have the luxury of waiting for the perfect political climate. Businesses and organizations have the power – and the responsibility – to lead the way. Your sustainability story is not just a feel-good marketing tactic; it's a core part of your mission, a reflection of your values, and a roadmap for a better future. Read more on how you can communicate in a divided world:

The recent devastation caused by Hurricanes Helene and Milton is a stark reminder of the destructive power of climate change. Read Longevity's latest blog entry on how today's #communicators grappling with the responsibility of addressing these events while remaining sensitive to the immense suffering and loss can best navigate this complicated landscape. #storytelling #climatechange #sustainability #strategiccommunications #messaging

A growing wave of skepticism, fueled by instances of "greenwashing,” vague corporate promises, deceptive ESG milestones, and lack of universal metrics and standards, has created a sustainability storytelling gap. Businesses must go beyond buzzwords and embrace authenticity to connect with their audience and build trust. Read our latest blog to learn more.

In a world increasingly focused on environmental and social responsibility, businesses now recognize the importance of effectively communicating their sustainability efforts. But crafting a compelling story that resonates requires more than just listing out a bunch of initiatives. It demands authenticity, strategic thinking, and a deep understanding of the evolving sustainability landscape. That's why I am proud to launch Longevity Communications to help amplify brands and organizations committed to doing their part to address today’s climate and social issues. Over the last 20 years, I’ve worked at the intersection of the climate, clean energy, and green building sectors, partnering with businesses to translate their sustainability and CSR commitments into impactful narratives.?Visit our site and learn more!