LoneScale

I'm convinced we're witnessing a fundamental shift in B2B sales - not just another LinkedIn trend, but a real transformation across industries. For years, growth was simply a numbers game. More headcount, more emails, more cold calls. Brute force was the winning strategy. But that playbook is now obsolete. Why? ???Pre-2024: Quantity over Quality Volume drove revenue. SDRs were measured by activity metrics - calls made, emails sent, meetings booked. Companies invested heavily in automation and aggressive outbound because it worked. Even with low conversion rates, sheer outreach volume kept pipelines full. ??2024: AI-led (Re)Evolution The game changed. The decline of mass outreach wasn’t just about prospect fatigue—diminishing returns became impossible to ignore: - Spam filters crippled traditional outbound - Prospects developed immunity to generic messaging - Budget constraints forced companies to focus on win rates Many teams initially turned to AI as a silver bullet, but quickly realized that while it enhances productivity—it doesn't replace sales fundamentals. ???2025: The Quality-First Era The best sales teams now optimize for meaningful engagements through: - Signal-based outbound - Precision targeting - Personalization at scale (powered by quality data + AI) - Stronger sales-marketing alignment - AI-driven data processing that frees reps to focus on high-value interactions I'm excited to be part of this revolution and super proud of what we’re building at LoneScale. The future belongs to sales teams that embrace quality over quantity, precision over spam, and intent over guesswork. What strategies is your team implementing to drive outbound in 2025?

On average, B2B data decays at a rate of 2.1% per month, compounding into a significant problem that directly impacts your bottom line. Why does this matter? For years, RevOps teams have battled fragmented, inconsistent, and outdated data with ripple effects felt across every go-to-market function: - Sales teams waste precious hours chasing the wrong accounts or contacts who have moved on - Marketing campaigns underperform due to incomplete or inaccurate targeting - Financial forecasting becomes a guessing game built on unreliable or duplicate data - Outbound strategies rely on intuition rather than concrete signals What we're facing isn't merely an operational inconvenience—it's a fundamental barrier to revenue efficiency and go-to-market alignment. The real damage extends far beyond wasted time: - Customer experience suffers when interactions aren't personalized or relevant - Strategic decisions are compromised when based on flawed datasets - Team morale deteriorates when efforts consistently miss the mark - Market opportunities slip away while competitors are in front of opportunities you weren’t aware of I believe GTM teams need to be aligned on one common mission: driving revenue and chasing real opportunities. That starts with having the right data and working from one common operating system. We can’t afford to accept bad data as the status quo. At LoneScale, we're building the infrastructure that turns fragmented sales data into a revenue-generating powerhouse. The companies that solve this data challenge first will create an insurmountable competitive advantage.

"When you're alone in outbound, you have a lot of tools to manage and you can't fail—I needed to go fast and push a lot of data—good data—to my SDRs." When Briag Mazodier joined Tomorro as the sole Growth Operations Manager, he faced the classic B2B challenge: how to effectively prioritize accounts within their total addressable market while supporting a team of SDRs—as a team of one. The results after implementing LoneScale? ? Over €500k in pipeline generated ? 100+ deals influenced ? Doubled conversion rates for accounts with signals ? 75% of new hires discovered that weren't in their CRM And the impact extends beyond just numbers: "When we use the information from the signals, the pitch is better, they get more replies, and overall the conversations feel more connected. And more than anything, the quality of the deals is better." Want to learn more about how Tomorro implemented a signal-based selling strategy that delivered immediate ROI? ?? Check out the full customer story: https://lnkd.in/ghXa8nUA

My favourite HubSpot button...? ? One of my most loved features at?LoneScale that saves me 15-20 minutes per account when prospecting! Every SDR or AE that prospects knows the drill: 1?? You get a fresh account to target (or a new book of business). 2?? The account has been worked before 3?? But it's loaded with contacts You're left wondering: ?Are these contacts still at the company? ?Do they matter for my outreach? ?Who's new that I'm missing? Here's what we built: The "Clean Contacts" button. What happens next is pure magic: Outdated contacts? ?? Automatically moved to correct company/deactivated Missing decision-makers? ?? Added instantly Current contacts? ?? Enriched with fresh email & phone data Just like that, you're ready to prospect with confidence. No more manual cleanup. No more questionable data. Who else needs this button?

Why do some lead scoring systems succeed while others fail? ?? Most failed scoring systems suffer from poor implementation—the classic "garbage in, garbage out" scenario. Here's why: ?? Low adoption: No sales team buy-in means no trust in the system. Include them early in implementation and gather continuous feedback. ?? Loose ICP definition: Without a clear Ideal Customer Profile, you're scoring blindly. Define key demographics, technographics, and behaviors before building your model. ?? Ineffective signal prioritization: Focus on real-time buying signals like job changes and new hires to identify true buying intent. Not all signals carry equal weight (hint: use LoneScale for tracking signals ??). Scoring helps teams identify the priority leads to engage with and determines their suitability, preventing time wasted on unqualified prospects. Common myths, busted: Myth #1: More criteria = better results Reality: Focus on 4-5 proven indicators that correlate with conversion. Myth #2: Set it and forget it Reality: Regular refinement based on results is crucial. Myth #3: One size fits all Reality: Different segments need different models. Building it right: - Start focused: One model, clear values, test with historical data - Align with data: Base on actual conversion rates, include negative scoring - Maintain & govern: Regular cleanup, clear ownership, continuous feedback Building a successful lead scoring system requires constant evolution - treat it as a living framework that grows with your business rather than a one-time implementation. What’s been your biggest lesson from building a scoring system? ??

"As soon as we signed the contract, we were pretty much good to go." ?? This was Théo Riga's experience when Greenly chose LoneScale as their signal-based orchestration tool. Unlike other solutions that operate as a "black box" and require extensive setup, LoneScale integrated seamlessly with their existing tech stack. For a growing company with an established sales organization and a mission to increase pipeline, time was critical. LoneScale delivered by automating Greenly's signal tracking across two key areas: ? New hire signals (28% of pipeline) ? Job posting signals (18% of pipeline) The result? Over 7 figures in pipeline generated, representing 48% of Greenly's total outbound pipeline—making LoneScale one of their most effective tools for revenue generation. "For our ops team, LoneScale saves time because we don't have to manually set up a process to track buying signals. For SDRs, we save time by not having to manually track and research the target accounts to outreach," says Théo. Learn more about how Greenly | Certified B Corp transformed their pipeline generation: https://lnkd.in/dwfPVydy

We're proud to be featured in the 2025 mapping of French AI startups conducted by France Digitale with the support of Sopra Steria Ventures! This mapping shines a spotlight on 751 startups putting AI at the heart of their business to change the world with their French touch ???? Click here to explore the complete mapping (in French) ???https://lnkd.in/gBvSJkhK #MappingIA #AI #artificialintelligence #startups #Frenchstartups

After speaking with top GTM leaders at various high-growth, sales-led organizations ($10-50M ARR), I wanted to share 10 quick plays they're actually implementing to accelerate growth in 2025: 1. Following Executive Moves: Tracking when key-decision makers get hired and are ready to solve old problems in new ways 2. Champion Tracking: Keeping tabs on closed-won, closed-lost, and past users for potential re-engagement 3. Smart Job Posting Mining: Looking at what roles companies are hiring for can tell you exactly what projects they’re planning 4. Integrations Insights: When companies add new tools to their stack, it often signals the perfect time to reach out 5. Growth Signals: Companies growing headcount by 20%+ are usually dealing with scaling challenges you can help solve 6. Website Visits: When target accounts keep visiting your website, they're probably actively looking for solutions 7. Re-engaging Prior Closed-Lost Deals: Those deals you lost before? Circumstances change, and it might be time for a second outreach 8. Monitoring Recent Funding: Reveals increased purchasing power and project readiness 9. Headcount per Team: Reveals target accounts and roles that align with your ICP 10. Tier 1-2 Accounts with No Activity in 35+ Days: Reveals accounts prone to churn that might need re-engagement — What signals are you looking to track in 2025? P.S. You can automate your signal strategy with LoneScale, a B2B signal orchestration tool

Only 5% of your market is ready to buy at any given time. The challenge? Identifying those ready-to-buy prospects before your competitors do. ?? This is where tracking buying signals becomes critical. In our new G2 Industry Insights article, LoneScale CEO and Co-founder Alexandre Depres shares a 3-step framework for implementing a successful signal-based outbound strategy. Check it out ??

LoneScale and FullEnrich teamed up to supercharge your outbound game. Leverage?our data directly into LoneScale. Now you can spot when your target accounts are making moves (like hiring or launching projects), find the right people to talk to, and get their complete contact info automatically loaded into your CRM. No more digging around for prospect details or missing out on hot opportunities. Just jump right into connecting with the right buyers when they're most likely to buy. Pretty much a no-brainer if you're serious about crushing your sales goals.