In 2015, the Plus-Size Fashion Industry Looked Promising. So, What Happened? The plus-size market was thriving, with bold brands, groundbreaking campaigns, and a consumer base ready to be seen and celebrated. But somewhere along the way, progress stalled. What caused the setbacks? Where did brands go wrong? And, most importantly, how can we fix it? From Ashley Graham’s Sports Illustrated cover sparking important conversations to influencers like Samyra shining a light on daily frustrations, this article dives deep into the rise, fall, and future of plus-size fashion. It’s time to rethink, rebuild, and ensure that every body has a place in fashion’s future. ?? Read more and join the movement for real change. https://lnkd.in/gXPKN9aJ
Lola Getts
服装和时尚
Los Angeles，California 146 位关注者
Premium size inclusive active & athleisure brand that is “plus centric”.
关于我们
ABOUT US Lola Getts is a size inclusive activewear brand that focuses on the plus size woman first We know that this woman has often been an afterthought in the activewear market. Women size 14+ hold 28% of the active apparel spending power but spend only 17% because there are not enough choices. Unlike our competitors, we understand that fit varies by size and needs to be researched and customized accordingly. This approach is why we are able to provide a perfect fit on any size though choose to focus on the 67% of women in the United States who wear a size 14+. From fit, style and quality, everything we do is with the curvy woman in mind. ? We fit on a size 14/16 model so it is made specifically for her proportions - no sizing on a size 4 and grading up. Only when the fit is perfect does it go into production. ? We manufacture in Los Angeles which enables us to get new product to market quickly. It is fast fashion made in America. ? We select our fabrics based on quality regardless of price. We are committed to deliver a premium product with a luxurious hand and specific weight that makes her comfortable and confident without putting the cost on her even if that means less profit for our company. At Lola Getts, we are building community of women who are passionate about having a happy healthy lifestyle .We feel that every woman deserves to look good on their “Get Fit and Wellness” journey regardless of what size they wear. OUR TEAM We have a strong, women-led team helmed by our Founder & CEO, Stacey Goldstein, a veteran in the garment business and our Chief Brand Officer, Kecia Coby, a marketing and branding leader in the beauty industry driving growth to brands such as Elizabeth Arden, Bath & Body Works, and Avon. Additionally, we have tapped into the expertise of our advisors LuAnn Via, CEO of LSV Advisory, former CEO of PayLess, President of Lane Bryant & Cacique as well as Craig Levra, CEO of Gear Coop and former CEO of Sport Chalet.
- 网站
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https://www.lolagetts.com
Lola Getts的外部链接
- 所属行业
- 服装和时尚
- 规模
- 2-10 人
- 总部
- Los Angeles，California
- 类型
- 私人持股
- 创立
- 2012
- 领域
- active wear、plus size、compression、made in the usa、athleisure、plus size activewear、fashion和plus size fashion
地点
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主要
获取路线
US，California，Los Angeles，90049