LogRocket

?? Introducing Galileo AI, the newest member of your product team — reinventing how digital product teams create great digital experiences. In today’s digital-centric world, product teams are tasked with owning critical KPIs: conversion, adoption, retention, and more. When those KPIs don’t perform as expected, teams dig through massive amounts of data to figure out why. ?? ?? Too often, though, those teams fail to find the root cause of a conversion or adoption problem because the important issues are buried in all their data. ?? ?? That’s where Galileo comes in: ??♂? Galileo watches every user session in your app ?? Gains a human-like understanding of your app and its flows ?? Surfaces the most impactful user struggle and behavior patterns ?? Guides teams on where to invest for creating great user experiences ?? Each issue comes with session replays to see exactly what went wrong Find out why Common App (yes, the site used by millions of students to apply to colleges) uses Galileo to identify critical issues impacting students, saying: “In the past, we might hear that something was wrong with our application submission flows, but figuring out the root cause and its impact was a time-consuming process, and we couldn’t be sure that the changes we made would move the needle. LogRocket’s AI capabilities easily allow teams across Common App to proactively identify the highest-impact issues and their causes in the areas of our app we care about the most.” Read the whole blog post here: https://lnkd.in/esn2Kb5W

In our most recent Leader Spotlight, Tim McConville of Moda Operandi shares strategies for enhancing brand loyalty and talks about recognizing success as a signal for potential greater gains. #ProductLeadership #ProductManagementLeadership https://buff.ly/3Z1fXtk

Check out today's episode of LaunchPod where we talk to Prabhath Nanisetty! We also launched LaunchPod's own YouTube channel, so if you're enjoying our conversations with PM leaders, be sure to check it out and subscribe! Watch here: https://lnkd.in/gQDppGgy

On today's episode, Daniel Roe, Nuxt core team leader, talks about the wide-ranging topic of meta-frameworks. Discover the benefits, use cases, and how these frameworks can transform the productivity of your development team, and delve into the rise of server-side rendering, React server components, and the role of AI in web development. Apple: https://buff.ly/4i0qldt Spotify: https://buff.ly/3CAXdt7

In our most recent Leader Spotlight, Mark Kamyszek talks about the product launch process for B2B2C companies and how different strategies, principles, and personas apply to each side of the platform. #ProductManagementLeadership #ProductLeadership https://buff.ly/40SyRoG

In our most recent Leader Spotlight, Ariel McNichol of YesCraft.ai discusses her approach to product turnarounds and digital transformation. #ProductLeadership #DigitalTransformation https://buff.ly/3CwTZqJ

In our most recent Leader Spotlight, Eric Picard talks about his experience being on both sides of acquisitions, as well as how storytelling is crucial in getting everyone on board and aligned. #ProductManagementLeadership #ProductLeadership https://buff.ly/40LqQSr

Yuxi You, creator of Vue and Vite, talks about his new venture, void(0), covering the motivations behind its founding, the inefficiencies in JavaScript tooling, and the future of unified tooling stacks. Apple: https://buff.ly/4eqfYwJ Spotify: https://buff.ly/4etwGLG

Today on LaunchPod, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL , a fast-growingBoston-based footwear and apparel brand. For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base. It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone’s first eCommerce Analytics team from the ground up. By bridging the digital and in-store experiences, her team altered the company’s understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases. Listen now! ?? YouTube: https://lnkd.in/eKEbWbNc ?? Spotify: https://lnkd.in/eRDBdWsM ?? Apple: https://lnkd.in/egVFqKMh Other key takeaways: ?? How to balance data with usability and how analytics can’t always tell you everything ?“I have always had really smart people on my team, like data scientists that were just phenomenal at modeling and just doing some more advanced analytics. That team would be more focused on transactions and the other half of my team was more focused on behavior. And that was leveraging things like Adobe Analytics to go and understand what's going on from a customer journey standpoint. And so there was a lot of reading between the lines and mix of like art and science.” ??How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy ?“Online was supplemental to our overall business; our true core business was brick and mortar. AutoZone has been very successful at that. Online is, a crucial part because you can't ignore it, but also knowing that from a conversion standpoint, we know a lot of customers are going online and then they're buying in-store.” ?“You need to cut through all the bullsh*t to get them to their end goal. And the only way to do that is going back to that consumer behavior, really understanding what was their intent of their journey. Do you really understand that as an owner of the website, whether you're a product owner, analytics, or a a merchant, do you understand why your customer is engaging with that product or engaging with that part of your site? If you do, great, make sure you've got a good vision on how to make it the best experience possible.” ??How to solve perceived customer cannibalization ?“At the end of the day, what it did show is that there really wasn't cannibalization happening. We were able to show through the numbers, through this additional offering, something that nobody thought something as simple as a lead time would draw up that much business. And it was significant.” More on Julie: ?Spotlight interview: https://shorturl.at/Md6SR

In our most recent Leader Spotlight, Aashir Shroff of Eightfold talks about how to avoid building products or features that replicate what’s already in the market but, instead, truly stand out. #ProductLeadership https://buff.ly/3AC7cOd