LocDiscussion

Even Global Brands End Up Sounding Local ???? Which pronunciation of a familiar brand name has surprised you the most abroad? What works in one language or culture doesn’t always resonate the same way somewhere else. What seems like a universal constant, global car brands, turns into a playful symphony of accents, interpretations, and even entirely different pronunciations. While the laughter in this clip is genuine, the lesson is serious: This simple game highlights a core truth about localization: even the "universal" always has a local touch. ? Pronunciation changes meaning. ? Familiarity changes perception. ? Cultural context changes connection. Our world is increasingly global yet deeply diverse. Getting localization right isn’t just about avoiding missteps; it’s about creating moments of shared understanding and trust. So next time you think, “That brand speaks for itself,” remember this car ride and the laughter.

How do you decide what content to localize? ?????? For some, the answer is simple: localize everything. But for organizations that generate massive amounts of content that’s not always realistic and prioritization becomes essential. With LangOps, Localization can be about more than just translating pages; it can become about connecting teams, tools, and goals into a seamless, strategic framework. In our recent LocDiscussion Expert RoundUp, Edwin Trebels shared his vision which goes beyond just streamlining workflows: it’s about redefining them strategically. Through no-code/low-code connectors like Blackbird and easy platform integrations from software providers like Crowdin that localization managers are finding new ways to prioritize critical content. In the future knowledge graphs will further integrate data points, and ensure AI delivers high-quality results. This isn’t just tech talk: it’s a call for a conceptual re-organization, where data orchestration replaces massive silos and localization becomes a truly dynamic, strategic process. Imagine a world where CMS and TMS systems talk seamlessly to each other, where user behavior data triggers localization workflows, and where every piece of content is treated with the importance it deserves. That’s the future in which LangOps transforms localization from a step in the process to the framework that holds it all together. Watch Edwin break it down in this clip from our session. How are you seeing teams, tools, and goals come together in your localization strategy? Can data orchestration unlock your international content’s true potential? It’s all we are talking about recently at the LangOps Institute.

If Multilingual Content is to become “Hyper-Personalized” and “Real-Time”, we will need LangOps to turn Localization dynamic as well! And that’s why translation can’t stay stuck in time… In our recent LocDiscussion Jochen Hummel posed a fascinating challenge to the localization industry: Why do we continue to work with static pieces of text, frozen like Babylonian Clay Tablets? Imagine a future where content isn’t pre-written for an assumed audience but dynamically created in real-time—adapting to a user’s query, preferences, knowledge level, and language. This shift would redefine how we think about multilingual workflows. What does this mean for the translation industry ? ? Static to Dynamic: Translation workflows would move beyond adapting pre-written content to co-creating contextually relevant information on demand. ? Personalized at Scale: AI-driven systems would generate hyper-customized messages, requiring translation engines to respond in real-time with precision and cultural nuance. ? Language Decisions Evolve: Organizations would no longer ask, “Which languages do we translate into?” but rather, “How do we ensure this capability for all potential users?” Such a transformation will require not just advancements in AI but a new mindset for localization teams—one that sees translation as a living, adaptive process rather than a fixed task. Check out this thought-provoking clip from Jochen’s segment on how this future could unfold. What do you think—are we ready to leave behind the clay tablets and embrace a LangOps world of dynamic multilingual content? I am most excited about Arthur W.’s LangOps Institute announcement at the LT Innovate conference earlier this week in Vienna! Stay tuned for more outstanding news on that to come shortly! Thank you again Crowdin for sponsoring generously!

Struggling to grow your Localization client base? This free panel could be your turning point! ???????? I’m thrilled to join some of the brightest minds in the language industry for the Translation Business Development Masterclass—a free virtual panel session designed to help professionals in our field elevate their client acquisition and account growth strategies. ?? Date: November 21st ? Time: 1:00–2:30 p.m. EST Together with this stellar lineup of experts, we’ll explore proven tactics, actionable insights, and personal experiences that have shaped the way we grow businesses in the modern localization space: Bryan Montpetit Fabien C?té, C. Tr. ANDRE PALAGUINE ★ Scott Bass Richard Brooks Diane Dogon Tino Melita Don’t miss this opportunity to learn from seasoned professionals who have navigated challenges, embraced change, and mastered the art of building long-term client relationships in an evolving industry. Thank you, Mathieu Gautier and Elite Communication for inviting me to contribute to this incredible talent group! Secure your spot now and join us as we explore strategies to future-proof your business in a rapidly advancing localization landscape!

"A common challenge faced by organizations that produce large volumes of content in multiple languages is content prioritization. Edwin Trebels, Director of LangOps at the Philadelphia Church of God, highlighted what he called the 'priority paradox' the issue that arises when everything is treated as a priority, ultimately making nothing a priority. Organizations that handle millions of words each year have a need for a clear system to distinguish high-value content from the rest." "Edwin suggested a solution grounded in intelligent automation, a concept that combines data-driven insights with automated systems. By leveraging heat mapping and Google Analytics to understand user behavior and orchestrate multilingual workflows, he believes localization can shift from a manual, reactive process to a more streamlined, data-informed one. “Hyper-automated prioritization is the key. Gartner already has a term for this: ‘intelligent automation,’ and it’s the direction we need to pursue to harness analytics for real, actionable content strategy.” "...echoed the importance of knowledge graphs, noting their potential for improving workflow transparency and enabling real-time decision-making in content prioritization. “Knowledge graphs can serve as a centralized knowledge hub, allowing for domain-specific decisions that automate and refine workflows based on content usage, This, in turn, can make localization efforts more efficient, reducing costs and minimizing redundant work.” "...also envisioned a fully integrated system that combines user behavior data, CMS, and TMS tools. “Having a transparent, orchestrated data pipeline would allow multiple departments to view, analyze, and interact with the same content,” he said. “This level of integration could enable both automated and human-triggered decisions based on a holistic view of content performance across various channels.” "...emphasized the importance of connecting disparate data sources through low-code/no-code connectors, knowledge graphs, and AI-powered tools to ensure a seamless, transparent content workflow. He highlighted the “ontological approach” as a way to organize and connect data across roles and departments, predicting that this approach could revolutionize localization by providing structure and insight into multilingual strategies." "...in particular, championed the potential of connectors and low-code solutions, such as those offered by Blackbird.io and Crowdin, to enable seamless integration of diverse tools. Crowdin’s extensive range of over 600 integrations, for instance, sets it apart as a platform that not only meets localization needs but adapts to the unique demands of each client’s workflow." Thanks for writing up your takeaways, Stefan Huyghe!?Also, if I may add: automated quality prediction is another step for more advanced intelligent automation, preferably of the private, custom kind. #langops #intelligentautomation #localization #cms #tms #analytics #knowledgegraphs

One-Size-Fits-All is no longer enough in localization!??????? The Language Industry is evolving rapidly and so are the tools and strategies we rely on to create authentic connections across languages and cultures. How do you decide what international content matters most in a sea of priorities? In the latest edition of the AI-in-Loc Newsletter, we explore how specialized technology is redefining Localization by recapping last week’s Crowdin-sponsored LocDiscussion with Edwin Trebels, Eddie Wise, Jochen Hummel, Fabio Minazzi, Gregory Guttmann and Sean McCarthy. - What’s the Priority Paradox in Localization? - Going forward, how can we focus on resonance and provide more context aware translations that have a deeper impact? - How can we improve Multilingual Workflows with the Integration of Knowledge Graphs? - How are we preparing for a future in which Adaptive Content will be omnidirectional? - Will Integrated Content Hubs finally be able to break down departmental silos? - How can we move from Monolithic Solutions to Specialized, Connected Tools? - How can we best obtain Multilingual Content Automation with Flexible Platforms for a Dynamic Future? Thank you Serhiy Dmytryshyn, Oleksiy V. and Diana Voroniak for all your support! If these questions interest you, you should definitely check out the full article below:?

What an incredible discussion on Advanced Content Strategies in Localization! We had the privilege of exploring the forefront of content automation and prioritization with insights from some of the brightest minds in the industry. ?? Special thanks to our amazing LocDiscussion Expert Speakers: Jochen Hummel Fabio Minazzi Edwin Trebels Sean McCarthy Eddie Wise Gregory Guttmann Make sure to check out the replay recording to catch Key Takeaways on: ? Content Prioritization Challenges: Tackling the “priority paradox” with hyper-automated solutions like heat mapping and Google Analytics for smarter localization choices. ? Analytics & ROI: Leveraging analytics for a better ROI on localized content and exploring predictive analytics to understand user behavior. ? Future of Automation: Moving towards personalized, context-driven content generation by merging content creation and localization. ? System Integration: Emphasizing integrated workflows, debating monolithic vs. specialized tools, and exploring no-code/low-code connectors. Thank you, Crowdin for your sponsorship and continued support to make these conversations possible. Much appreciated Serhiy Dmytryshyn and Oleksiy V. Your commitment to the future of localization is truly appreciated! This LocDiscussion brought us one step closer to redefining multilingual content workflows in the age of AI. Thank you for joining: Josiane Barone, Bethan Thomas, Clara Cruz , Craig Adkins, Britta Aagaard, Cristina Adrio González, Cristina Feletto, David Bryant, Dennis Friis, Dilek Y., Dominique Béland, Giulia Barbieri, Pascale Tremblay, Luis Gonzalez Guerrico, Mark Jones, Paul Barlow, Lana Sivitskaja, Laura De Oliviera, Megan Hallowes, Rodrigo Fuentes, Rita Thiede, Hiroko Mackie, Esther Curiel, Gergana Toleva, Byoungsoo Cho, Brandon W. Roddey, Bea Verdasco, Adalberto Gonzalez Reyes, Iryna Vychavka, Boryana Nenova, Gergana Toleva, L'Meese G.

Imagine if your culture, along with the knowledge and stories, were lost. Not because they were unwanted, but simply because technology does not speak your language. For speakers of low-resourced languages, this is not just hypothetical; it’s a daily reality. Today, young generations in countries where their family’s first language is not taught in school or is not present in the digital world, gradually lose that language in favor of dominant ones. In my session, we will discuss how we can help reverse this trend by empowering low-resourced languages with AI and NLP. To register: https://lnkd.in/gJdXy2A8 #AITranslation2024

Reminder! Just ONE DAY until our special LocDiscussion Expert Roundup on Advanced Content Strategies in Localization! ?? Don't miss out on this opportunity to dive into the latest insights on optimizing multilingual content workflows in the age of AI, featuring six incredible experts: Edwin Trebels Eddie Wise Gregory Guttmann Jochen Hummel Sean McCarthy and Fabio Minazzi ?? Brought to you by Crowdin – huge thanks to Serhiy Dmytryshyn and Oleksiy V. for supporting this essential conversation! ?? Date:,Nov 14 ?? Time: 10am Texas (16:00 London. 17:00 Paris, 8am San Francisco) We’ll explore topics like: ? Localization Prioritization: Calculating content business value ? Automation in CMS: Balancing content workflows and oversight ? Data-Driven Localization: Using content analytics for predictive insights ? Unified Platforms: Integrating CMS, User Behavior, and TMS ? Engagement-Based Translation: Key content metrics for quality workflows ? Data Orchestration: Streamlining with seamless data flows ? Scaling High-Volume Content: MT, human translation, and post-editing ? Future Trends: AI’s impact on tomorrow's Content workflows Join us to gain insight from top industry minds and discover what’s next for localization. Don't miss out on shaping the future of content! ?? Over 220 have signed up already! Secure your spot now and be part of the conversation that’s leading localization into tomorrow!

What an incredible first day in Riyadh, Saudi Arabia! The images don’t do it justice. I don’t think I have quite experienced hospitality like this somewhere else before. May this reel give you a little glimpse…???????? I feel so privileged to be here with you: Charles Campbell, Bruno Herrmann, Dr. Miguel ángel Bernal Merino, Eddie Arrieta, Robin Ayoub, Mohamed Hassan, Mary Jayne McCullough, Amer Qobti, CT, Hani Alotaibi, Adam Wooten,Bandar Altalidi, Cintia K. , Gokhan Dogru, Sara Robertson FRSA FIIC Thank you Hailah Alkhalaf, PhD, FHEA and the ???? ????? ?????? ???????? | LPTC for your translation advocacy and putting together a world class forum! ????