LocalEyes Video Production

Executives often?need?to be in videos. But that doesn’t mean they?like?it. If you’ve ever seen an exec freeze up on camera or over-rehearse to the point of stiffness, you’re not alone. Video is a critical tool for modern marketing, but not everyone naturally knows how to act natural in front of the lens. Sound familiar? Here’s how to help them feel at ease: ??Start with casual conversation before jumping into scripted lines ??Remind them they’re the expert—they’re sharing insights, not performing ??Use prompts instead of rigid scripts to keep things conversational ??Try a few takes to help them settle into a natural rhythm The more relaxed they are, the more authentic and engaging the final video will be. What tricks have you found helpful for making on-camera moments feel effortless?

New data backs up what many marketers already knew: TikTok delivers the best short-term ROI. A recent study from Dentsu found that TikTok ads drive faster conversions than Meta, YouTube, and X. The reason? The?For You Page?prioritizes discovery over followers, meaning brands can go viral even without a huge audience. Good news for brands already experimenting with TikTok, and a reason for others to potentially try it out.?

For the first time in its 100-year history, Citizens Trust Bank launched a brand campaign—and they made it count. Instead of highlighting products or services, the campaign focuses on the bank’s founder, Heman Perry, and its century-long commitment to serving Black communities. By launching during Black History Month, the brand tied its message to a larger cultural moment, making it even more powerful. This is a masterclass in using storytelling to humanize a brand. When an ad connects history, mission, and emotional resonance,?it’s more likely to stick.?

YouTube’s new ad-free tier could shake up video marketing.?Will lower-priced subscriptions mean fewer ad impressions for brands? Check out the industry take in this article from Adweek.

Bringing in a production partner like us? Here’s the information you should have ready to set your team up for success. ??Budget & timeline:?What’s your ideal budget? Do you have a firm deadline or some flexibility? These details shape everything from creative approach to production logistics. ??Approval process:?Who needs to sign off on creative direction? Who has final approval? Too many rounds of feedback can drag things out, so having a clear approval structure keeps momentum going. ??Primary contact:?One point person streamlines communication and avoids delays. They’ll manage updates, gather internal feedback, and keep everything moving efficiently. ??Brand guidelines & creative direction:?If you have brand rules (colors, fonts, messaging, tone) share them early. The clearer the direction, the fewer revisions needed.

The latest in video news: X is rolling out AI-powered ad tools to automate ad creation and analytics. The promise? Faster, easier ad production. The risk? AI-generated content still struggles with brand voice, nuance, and creativity—the very things that make ads resonate. AI can optimize creative at scale, but it still works best when paired with human insight, strong messaging, and real strategy. Where do you stand on AI-generated ads?

Most people won’t sit through a 12-minute product video… unless you give them a reason to. Apple’s latest iPhone launch video is a masterclass in keeping viewers hooked. Tim Cook’s narration is supported by visuals, animations, and dynamic editing that keeps the energy high. Every key point is reinforced before the audience has a chance to tune out. Our takeaway? Long videos don’t have to feel long. Strong pacing, seamless transitions, and intentional production choices make all the difference. If you’re working on an information-heavy video, take a page from Apple’s playbook to keep your audience engaged.?

Nike has made some big strategic shifts to regain momentum, but real change won’t happen overnight. Cool article about what’s working and what challenges still lie ahead.

If your videos aren’t accessible, you’re missing out on a huge audience. Simple tweaks—like adding captions or ensuring high-contrast text—can make a big difference in who can engage with your content. Plus, accessibility features improve watch time and SEO. A few best practices to keep in mind: ???Use closed captions (80% of people watch videos without sound!) ???Provide transcripts to improve accessibility and searchability ???Add audio descriptions for visually impaired viewers ???Use high-contrast, readable fonts for on-screen text These small adjustments help more people connect with your content.?What’s your go-to accessibility tip?

Netflix is bringing its hit shows to the dinner table—literally. A new restaurant in Las Vegas will serve dishes inspired by?Chef’s Table,?Iron Chef,?and other Netflix originals. It’s an unexpected move that blurs the line between entertainment and real-world experiences. This is one to watch as brands try to build deeper connections with their audiences.?