?? 5 important ways to use AI to empower your editorial teams: For local newsrooms, the rise of artificial intelligence (AI) presents both opportunities and challenges. At a recent webinar hosted by the Local Media Association, David Arkin of?David Arkin Consulting?shared practical guidance on incorporating AI tools into newsroom operations. #journalism #localmedia
Local Media Association
科技、信息和媒体
Lake City，Michigan 5,192 位关注者
“We are intensely focused on helping local media companies discover new and sustainable business models.”
关于我们
A strong local media ecosystem is essential to a healthy democracy. Our two organizations are here to help. Local Media Association works with 3,000+ newspapers, broadcasters, digital news sites and R&D partners to help achieve their business goals. Local Media Foundation, a 501(c)(3) charitable trust, leads innovative programs that promote sustainability of journalism and news media.
- 网站
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https://localmedia.org
Local Media Association的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 11-50 人
- 总部
- Lake City，Michigan
- 类型
- 非营利机构
- 创立
- 1971
- 领域
- Publishing、Sales and Marketing、Newspapers、Digital Media、Social Media、Online Advertising、Television和Radio
地点
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主要
获取路线
PO BOX 450
US，Michigan，Lake City，49651
Local Media Association员工
动态
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Excited to announce the 46 newsrooms selected to part of three state cohorts of the 2025 Local Media Association Lab for Journalism Funding. Thanks to support from Google News Initiative these newsrooms in California, Illinois and New Mexico will get training and coaching in a peer-learning cohort over the next six months, to learn and apply fundraising strategies to sustain essential local journalism. Excited to do this important work with our passionate LMA team including Liz White Notarangelo and Nina Joss; and an incredible group of mission-driven, expert coaches including Joaquin Alvarado, Joanne Heyman, Jennifer Preston, Judi Terzotis, Samantha Johnston, SHRM-SCP, MBA, Mackenzie Warren, Sam Moody and Rashad Mahmood.
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?? Exciting news! Local Media Association is welcoming 46 newsrooms to the 2025 Lab for Journalism Funding state cohorts focused on California, Illinois and New Mexico. Over six months, these news leaders will learn fundraising strategies to sustain essential local journalism. We are grateful for the support of Google News Initiative for making these cohorts possible! #journalism #localmedia
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?? 2 great webinars coming soon! ?? MARCH 25: Newsletter strategies that drive engagement and grow your subscriber base - March 25, 2025 | 2:00 EDT w/ host David Arkin - MARCH 27: Unlock hidden revenue: Monetize the 90% exiting your front-end paywall - March 27, 2025 | 2:00 EDT Register for both here! https://lnkd.in/g8ePPUqU
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Founder Dream Local Digital, Creator of the SkillsBuilder Marketing Coach Program, Marketing Expert, Master Coach, Fractional CMO, Influential Digital Media Exec, Dynamic Keynote Speaker, Boston Business Women VIP Member
?? Exciting News! ?? I’m thrilled to share that I’ve been chosen by Local Media Association and The Branded Content Project to lead four 12-week cohorts designed to help media companies successfully generate revenue through branded content! The Branded Content Cash Camp is a hands-on program that equips media sales teams with the tools, training, and strategies to turn branded content into a high-performing revenue driver. With support from the Knight Foundation, this initiative is set to make a big impact! I can’t wait to work with media teams to help them price, pitch, and sell branded content effectively. Let’s build scalable, sustainable success together! ?? If you’re in media sales and ready to level up your branded content game, stay tuned for more details and subscribe to our newsletter at brandedcontentproject.com #BrandedContent #MediaRevenue #CashCamp #LocalMedia #ContentMarketing
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We can't wait to share the learnings and success stories from these cohort groups! ??
Founder Dream Local Digital, Creator of the SkillsBuilder Marketing Coach Program, Marketing Expert, Master Coach, Fractional CMO, Influential Digital Media Exec, Dynamic Keynote Speaker, Boston Business Women VIP Member
?? Exciting News! ?? I’m thrilled to share that I’ve been chosen by Local Media Association and The Branded Content Project to lead four 12-week cohorts designed to help media companies successfully generate revenue through branded content! The Branded Content Cash Camp is a hands-on program that equips media sales teams with the tools, training, and strategies to turn branded content into a high-performing revenue driver. With support from the Knight Foundation, this initiative is set to make a big impact! I can’t wait to work with media teams to help them price, pitch, and sell branded content effectively. Let’s build scalable, sustainable success together! ?? If you’re in media sales and ready to level up your branded content game, stay tuned for more details and subscribe to our newsletter at brandedcontentproject.com #BrandedContent #MediaRevenue #CashCamp #LocalMedia #ContentMarketing
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Oklahoma's 'Free Press Isn't Free' campaign shows engaging promise on Facebook! The nonprofit?Oklahoma Media Center?released a “Schoolhouse Rock!”-inspired animated video with a song designed to?bolster trust and support for local newsrooms. What did they learn as part of the campaign? https://lnkd.in/gSMACZXX Rob Collins Zachary McGrew Penny Riordan
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?? Get your invite here - https://lnkd.in/gt54Vftx
Chief Business Transformation Officer @LMA/LMF + GM @The Meta Branded Content Project
?? ?? We've got the secret sauce to Digital Special Sections on the next #BigBrandedCall! Jarrett Shaffer and Caitlin Hendee Montoya, our fabulous Branded Content Project coaches from Vuepoint Advertising, will share their playbook for building and monetizing digital special sections—a step-by-step approach to turning content into a revenue generator. ?? Get your invite here - https://lnkd.in/gt54Vftx The Branded Content Project Local Media Association Local Media Consortium
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Digital news executive Ethan Holland talks about emerging platforms,?the importance of local journalism?and what he plans to bring as a new member of the LMA board. https://lnkd.in/gkdXHjA6 Draper Media
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?? Newsletters remain one of the most powerful tools for driving audience engagement and loyalty, but how do you make yours stand out in an increasingly crowded inbox? In this webinar, we’ll dive into proven strategies to create newsletters that not only captivate readers but also grow your subscriber base. ?? Learn how to craft compelling subject lines, optimize content for your audience’s needs, and use personalization to boost open rates and click-throughs. We’ll also explore how to leverage segmentation, automation, and analytics to refine your strategy and keep your readers coming back for more. ?? Host: David Arkin, CEO of David Arkin Consulting https://lnkd.in/e3nHcD9x