Thanks to Net Influencer for catching up with our Co-Founder Brad Manuel ?? GDC... “If you’re trying to get new audiences, our data and experience have shown that brands will find them through gaming,” shares?Brad Manuel, co-founder of?Livewire, an award-winning gaming company that enables major brands to engage with players both in-game and across gaming culture and communities. “Your competitors are all advertising on YouTube, TikTok, or Meta, but not all brands are on?gaming platforms. Your marketing money actually goes further [in gaming]. You stand out more, and there’s less competition.”
Caught up with Net Influencer to talk about Livewire as a global leader in #gaming #marketing and authentic brand led #integration into games, platforms and measurement ?? Big thanks to Cecilia Carloni a fun filled interview, which we realised was 3+ years since my initial one ??