LiveRamp

?? Big news! SmartyAds is teaming up with LiveRamp, the leader in data collaboration platforms, to revolutionize the way advertisers connect with their audiences. ?? This partnership unlocks new possibilities for personalized, impactful campaigns by combining the precision of SmartyAds DSP with LiveRamp's cutting-edge data solutions. Now, advertisers can tap into high-value audience segments and improve campaign addressability. Curious about how this collaboration can supercharge your advertising outcomes? ?? Dive into the details and discover the benefits in the article! ?? ??https://lnkd.in/eVGTzCbW #AdTech #SmartyAds #LiveRamp #DataCollaboration #DigitalAdvertising #Innovation

?? Attention marketers: Your data strategy needs an upgrade. At MarTech's Spring Virtual Conference, LiveRamp experts are breaking down how data collaboration and cross-media measurement are revolutionizing advertising. ??Daniella Harkins explores how identity-powered data collaboration enhances customer engagement. ?? Chelsea Heredia (Eaton) & Jack Foster unveil Cross-Media Intelligence, the key to unified, deduplicated media measurement. Check out the agenda: https://bit.ly/4iH8JTB

When you think of AI in marketing, your first thought might be content creation. But what about using AI to better understand your audience while protecting their privacy? Dotdash Meredith's Lindsay Van Kirk explains how D/Cipher connects content and intent in the moment — no identifiers needed. Just smarter, more effective marketing. Watch the full session, "Beyond the Buzz: Powering Connectivity to AI, Marketers’ New Must-Have" (and more ?? insights) from RampUp 2025, now on demand. https://bit.ly/4bI0jZN

The future of healthcare data collaboration is privacy-first. LiveRamp’s RVP of Healthcare & Lifesciences, Jason Brenner, joined the podcast "She Said Privacy/He Said Security" to explore: ?? Best practices for secure data-sharing ?? Why marketing, privacy, and legal teams must collaborate early ?? How LiveRamp enables compliant healthcare data activation Don’t miss these expert insights! Listen to the episode here: https://lnkd.in/gjcgqRck

Your paid and owned channels aren’t separate — they’re part of the same story. Braze's Director of Technology Partnerships Growth, Alex Rees, breaks down why understanding your audience across channels is critical. Because why pay to acquire someone who's already engaging with you for free? Watch the full session "Martech is the New Frontier of Paid and Owned Marketing" for more thoughtful insights like this, on demand now: https://bit.ly/4bI0jZN

What do BookTok, Swifties, and sports leagues have in common? More than you think! You can’t always control how your brand reaches new audiences, but you CAN control how you keep them interested. The National Hockey League (NHL) is using data collaboration to connect with fans in unexpected ways — and it's working. Check out “Insights from the Ice: How the NHL Delivers Data-driven Delight to Every Fan” and the rest of our RampUp 2025 session library, available on demand! https://bit.ly/4bI0jZN

What’s your biggest marketing challenge? Customer acquisition? Campaign performance? Competitive intelligence? Whatever it is, our use case tool will show you exactly how LiveRamp can help. Start exploring now: https://bit.ly/3XRXNdH

The next big idea in the advertising industry? It’s already in the room. ???? Scott Howe's keynote at RampUp was a call to action: tap into the collaborative network, break barriers, and build the future — together. Who’s next?

Retail media, but make it ? actually measurable.? Giant Eagle, Inc. turned insights into action by partnering with LiveRamp and Braze, proving their ads drive real results — 48% more attributable interactions to be exact. See how they did it! Read the full customer story: https://bit.ly/4i1TQLA

If you don’t have the customer insights you need, find someone who does. That’s exactly what Albertsons Media Collective, Pinterest, and Mondelēz International did. Last week at #RampUp2025, I kicked off the event with this message—and it was reinforced by dozens of powerhouse brands like L’Oréal, P&G, Subway, Harley-Davidson, Uber, PayPal, Walgreens, and more. They didn’t just talk about data collaboration—they brought it to life with real-world examples of how it’s driving measurable impact. Across all the incredible content and conversations at RampUp, one theme stood out: more companies are reimagining how they drive brand and business value by tapping into an ecosystem of partners for richer data and sharper insights. And they’re using those insights to build deeper connections and create more personalized experiences for their customers. I can’t wait to share more of these stories with you right here on LinkedIn. Stay tuned!