LiveRamp

The next big idea in the advertising industry? It’s already in the room. ???? Scott Howe's keynote at RampUp was a call to action: tap into the collaborative network, break barriers, and build the future — together. Who’s next?

Retail media, but make it ? actually measurable.? Giant Eagle, Inc. turned insights into action by partnering with LiveRamp and Braze, proving their ads drive real results — 48% more attributable interactions to be exact. See how they did it! Read the full customer story: https://bit.ly/4i1TQLA

If you don’t have the customer insights you need, find someone who does. That’s exactly what Albertsons Media Collective, Pinterest, and Mondelēz International did. Last week at #RampUp2025, I kicked off the event with this message—and it was reinforced by dozens of powerhouse brands like L’Oréal, P&G, Subway, Harley-Davidson, Uber, PayPal, Walgreens, and more. They didn’t just talk about data collaboration—they brought it to life with real-world examples of how it’s driving measurable impact. Across all the incredible content and conversations at RampUp, one theme stood out: more companies are reimagining how they drive brand and business value by tapping into an ecosystem of partners for richer data and sharper insights. And they’re using those insights to build deeper connections and create more personalized experiences for their customers. I can’t wait to share more of these stories with you right here on LinkedIn. Stay tuned!

If you thought last year’s RampUp showcases were packed, you'd be right! But this year, we took it to the next level. With a bigger space and silent disco headphones for better insights, attendees got a front-row seat (literally and figuratively) to the latest in data collaboration, measurement, and activation. One of the biggest standouts? Cross-Media Breakthrough: Unveiling Multi-Party Collaboration and Measurement. With the unveiling of LiveRamp’s cross-media measurement capabilities, this session had everyone buzzing. Attendees got a firsthand look at how brands and publishers can finally measure impact across CTV, retail media, and more — bridging the gaps in today’s fragmented ecosystem. But that wasn’t all… some of our other showcases also dove deep into: ?? Maximizing CTV impact with RampID + Google PAIR, where attendees saw how to seamlessly connect and optimize CTV spend across streaming platforms—including a streamlined integration with Google’s PAIR. ??? Building commerce media networks beyond retail, demonstrating how brands of all kinds can leverage first-party data to activate audiences, optimize campaigns, and drive measurable growth. With standing-room-only crowds, it’s clear that industry innovations are striking a chord. If you missed out on our cross-media breakthrough showcase, catch up on the details here: https://bit.ly/3Xvca7I

If you missed RampUp this year, don’t worry — we captured all the magic for you. ? From game-changing insights to unforgettable connections, this year was one for the books. Watch the highlights and join us next year!

?? ICYMI: we're changing the measurement game. Cross-Media Intelligence gives you a single, de-duplicated view of campaign performance across channels and partners. No more guesswork, just better results.

From us to you: THANK YOU! ?? #RampUp2025 wouldn't be possible without the incredible speakers, sponsors, and attendees who bring this event to life. And while this is just some of the team behind the scenes, countless others played a role in making it all happen. Huge appreciation to everyone who helped make RampUp an unforgettable experience! We can't wait to do it all again next year! ??

Shoutout to our incredible RampUp sponsors! Your support makes this event possible, helping us bring together the best minds in data collaboration, marketing, and tech. If you’re already feeling the FOMO, mark your calendars for March 3-5, 2026 and join us at the Hilton San Francisco Union Square!

From last-minute bookings to lifelong loyalty — that’s the power of data collaboration. ?? At #RampUp2025, industry leaders from MGM Resorts International, Uber, and United Airlines unpacked how top travel brands are working together to deliver truly personalized guest journeys. With privacy-conscious partnerships and smarter insights, they’re transforming scattered transactions into seamless, connected experiences.

The marketing ecosystem is shifting—and the brands that adapt will win. Experts from The New York Times, Index Exchange, and New York Post broke down how they're driving stronger audience engagement. From authenticated identity to publisher-direct deals, brands are finding fresh ways to cut through the noise and measure what truly matters.