Live Oak Communications

Since the landmark implementation of Name, Image, and Likeness (NIL)?laws, collegiate athletes have been able to profit from their personal brands.? Sponsorships and brand partnerships have increased fan engagement, amplified visibility, and empowered athletes to take control of their careers. Check out blog written by Account Executive Callison Reing to learn more about NIL.

Travel planning can feel overwhelming—between booking flights, finding the best spots to visit, and navigating new cities. Fortunately,? in our data-driven world, travel apps leverage analytics to optimize the trip planning process. To learn more, check out the new blog written by Caroline Healey on our website.

Charli XCX may have officially declared brat summer over, but its influence isn’t fading anytime soon.?With its bold, unapologetic energy and neon-green aesthetic, BRAT inspired fans to embrace their inner “brat” and pushed brands across industries to rethink their marketing strategies. Check out the blog written by Logan Miller about the Business Behind "Brat Summer."

Last night's networking event hosted by Live Oak Communications was amazing! ?? It was an insightful evening filled with engaging conversations and new connections, thanks to our incredible partners at McKinney, Pace, and APCO ?? A huge thank you to everyone who joined us – your time and presence made it truly special. We’re grateful for the opportunity to share ideas and collaborate with such talented professionals! #Networking #LiveOakCommunications #McKinney #Pace #APCO?

Low-budget, high-impact content is the future, and TikTok is leading the way in political campaigns. Will it be the platform that reshapes political discourse? To learn more check out blog written by Branding Executive Celia Hearn.

TikTok's shopping is reshaping how we buy. With viral trends and easy purchases, it’s likely to get caught in a cycle of overconsumption. But at what cost? To learn more, read "Scroll, Shop, Repeat: How TikTok Fuels the Cycle of Overconsumption" by Account Executive Avery Simmons.

Whether you’re a first-year student just starting college or a senior looking to maintain your health in the final months, these insights can help you build an easy, healthy lifestyle that supports your academic and personal growth. Check out Lexi de la Sierra's blog for tips and tricks for making the most of your college experience while prioritizing your health!

At its core, advertising is all about communication – delivering the right message to the right audience at the right time. But how do we ensure that the message lands effectively? The answer:?Data In today’s digital age, data analysis is the backbone of successful advertising strategies. By harnessing the power of consumer behavior analysis, tracking ad performance, and identifying emerging trends, advertisers can transform raw numbers into actionable insights that drive results. Want to dive deeper into how data is reshaping advertising? Check out our latest blog post,?From Insights to Impact: The Role of Data in Advertising, written by Media Analytics Executive Clayton Karnavas.

Last night, Live Oak Communications welcomed Karen Lindsey, Ph.D. for a presentation and discussion on the intersection of?Artificial Intelligence and Professional Development. Dr. K shared her expertise on how AI is reshaping the professional landscape, which offers insights on how we can leverage these technologies to enhance skills, boost productivity, and stay ahead in an ever-evolving work environment. Thank you?to Dr. K for taking the time to join us and share her knowledge. Our agency members will continue to explore how AI can be beneficial in our professional lives. ???

Ilona Maher is?everywhere?right now—whether you’ve seen her at the 2024 Paris Olympics, on?Dancing with the Stars, or on the cover of?Sports Illustrated???, she’s a force to be reckoned with! Check out Branding Executive Elizabeth MacKenzie blog to learn more about the power brand Maher has created.