Live Events Coalition

Global Exhibitor Launches “Trade Show Basics” Training Series Just started in the trade show industry? You’re not alone – and chances are, you need this course! This week in Atlanta, Nov 14-15th. In person event! Special for Vets: You can use code: VET2024 to get 25% off the course. Trade Show Basics offers a comprehensive introduction to the trade show world, covering key topics such as the fundamentals of trade show production, the various roles and companies involved in the industry, and the essentials of on-site logistics. Attendees who complete the course will earn a certificate of completion, an important credential as they begin or advance their careers in the trade show sector. Trade Show Basics is endorsed by the Exhibitions and Events Workforce Development Federation and serves as part of a pre-apprenticeship program. Participants will earn competency credits that can be applied toward one of the Federation’s Department of Labor Registered Apprenticeship programs. Laura Palker, President of the Federation, added, “Drawing from his huge depth of industry expertise, Jeffrey Hannah has crafted a first-rate and comprehensive training program, giving participants a huge step forward in their career.” Learn more here: https://lnkd.in/enfVEDyj Register today: https://lnkd.in/dJ-T6XSz Read more about this event in Exhibit City News! https://lnkd.in/e3ZxrDqT Nancy Shaffer, Live Events Coalition, Jay Burkette, Sean Nagle, Nicole Klein, Dwayne Thomas, U.S. Department of Veterans Affairs

Trade Show Basics, a training course for professionals on the industry’s supplier side from Global Exhibitor, will debut Nov. 14-15 in Atlanta and tour major U.S. cities in the future. “If you have a broader understanding and foundation of how the whole industry works, not only do you have a bigger picture view of what career opportunities you might be able to go into, but you have a better understanding of how your role and responsibility is interacting with every other aspect of what is happening in the industry,” Jeffrey Hannah, Founder and President of Global Exhibitor, said. Trade Show Executive’s Young Professionals Corner dove into how the course can help new industry participants level up: https://lnkd.in/gTMQcP2J #events #tradeshows?

Join us on Thursday, November 14.? Our guest is Matt Fedorko, Director of Special Events at blue strike environmental.? Matt will dive into the ins and outs of waste sorting at events, offering a clear view of how the process works, where to begin, and the true value and impact it can bring. We’ll explore real-world challenges—like the difficulty of keeping loads from being landfilled—and share solutions and success stories. The session will also cover why waste sorting is essential for event sustainability, and how it can benefit both operations and the environment. Our goal is to empower you to implement effective sorting strategies that reduce waste, increase sustainability, and drive meaningful change. Get ready to learn how waste sorting can transform your event operations for the better! https://lnkd.in/dm33KG9b

The Exhibitions and Events Industry. Let’s Go from Invisible to Visible. The Exhibitions and Events Workforce Development Federation was founded in response to the challenges of individuals in our community network. We are made up of those whose livelihood comes from the work created by the exhibitions and events industry. By creating a centralized platform, the Exhibitions and Events Workforce Development Federation will help those in our community network find the support and resources they need right now and for their growth in the future. We work in partnership with other organizations to provide a central point to share the good works and advocacy being done by our many allied industry associations. By fostering collaboration, the six primary verticals within our industry – Corporate, Occasions, Fairs and Festivals, Performances, Sports, Political Conventions, and Fundraising – can unite around the shared objective of workforce development. This collective effort aims to establish the groundwork for a NAICS Code.?

Starting out in the trade show industry and feeling the pressure to catch up? Join us to CLOSE your experience gaps with practical insights into the supplier side of the business. From understanding how exhibits come together to navigating show services and on-site logistics, this course will equip you with the knowledge and confidence you need to thrive in the US trade show market. Global Exhibitor https://buff.ly/4dXqLy6 #exhibition #tradeshow #facetoface #goglobal #jeffhannah #globalexhibitor #event #eventpeeps #training #vocation #suwanee #atlanta #georgia #jobtraining #gwinnett

"You unlock this door with the key of imagination. Beyond it is another dimension - a dimension of sound, a dimension of sight, a dimension of mind. You're moving into a land of both shadow and substance, of things and ideas. You've just crossed over into the Twilight Zone." Some of us may remember the opening of an old TV show "The Twilight Zone" with host Rod Serling, who would introduce each episode with a narration similar to the one above. This came to mind after reading my friend Marco Barozzi's latest, insightful article "The Rise of Multi-Sensory Experiences in Trade Shows" "Imagine walking into an exhibition where each booth is not only visually striking but has a distinct scent that triggers curiosity, a tactile element that invites touch, or even a small tasty sample that reflects the brand’s story." Marco discusses how to incorporate sight, sound, taste, touch and smell into trade show experience. "Attendees long for authentic, immersive experiences that they can’t get online." Marco states. Engaging younger attendees at trade shows? Consider the power of "experiential experiences." These live events actively involve attendees through interactive activities, immersive environments, and sensory stimulation. Such experiences create lasting connections with brands, appealing to younger audiences who prioritize unique and shareable experiences. A recent article in Exhibit City News reports on a new Freeman Trend, "Generational Shift: How Gen Z & Millennials are Shaping the Future of Events" "...For organizers, this is an opportunity to embrace innovation, adapt to new trends, and deliver experiences that resonate deeply with today’s audiences...." Janet Dell which also reported key findings with "Reimagine Immersive Experiences: "While 51% of organizers highlight tech tools such as apps and digital displays as a priority, 64% of attendees prefer immersive experiences." Think outside of the box....You are about to enter another dimension.?A dimension not only of sight and sound, but of mind.?A journey into a wondrous land of imagination.?Next stop, the Trade Show Zone! Side note since we are on the subject, check out Marlys Arnold's "Characters You Meet in the Trade Show Zone" https://lnkd.in/gbR-a7Yy https://lnkd.in/gk4KP5nV Genesis Exhibits #TradeShows #ExperientialMarketing

The Elevator to Success "The clock was ticking and we were about to be late, but part of my group was missing somewhere between the second and third floors! Luckily, it takes more than a stuck elevator to rattle a bunch of event professionals." Kimberly Kee, director, event marketing, RealPage Inc. Thanking my friend Kimberly for sharing her insights in a recent Exhibitor Group article. I recently participated in a panel discussion with Kimberly, organized by Tey Young, CMP, CTSM (TBD), to explore strategies for handling unexpected issues at events. In live events, challenges can arise, highlighting the importance of not just having contingency plans but also fostering a mindset that embraces innovative problem-solving for unforeseen circumstances. During our discussion, we delved into the significance of preparedness and adaptability when confronted with unexpected challenges at events. As emphasized by event planning expert Frank Supovitz in his book, "What to Do When Things Go Wrong: A Five-Step Guide to Planning for and Surviving the Inevitable―And Coming Out Ahead," having a well-thought-out plan and the ability to think creatively are key in successfully navigating unforeseen event issues. I recently had the pleasure of interviewing Frank about Crisis Management as part of my new Mercuro Event Industry Interviews. If you missed it last week, you can catch the insightful discussion here https://lnkd.in/e33GwTuy #EventPlanning #ProblemSolving #EventManagement #PanelDiscussion #EventProfs https://lnkd.in/ezcknDg4

As part of our ongoing Mercuro #EventIndustry Interview Series, our own Al Mercuro interviews award-winning event producer Frank Supovitz. Frank has been at the helm of some of the nation’s most prestigious, widely experienced events for more than 35 years. This is a must-read for all #eventprofs everywhere. https://lnkd.in/gqwj5xY7