This is why we do it (not the awards, it’s all about proud clients and design that sells brands).
Shout out to our agency partner #LittleBigBrands on this exciting award for our refreshed Sun In packaging! #sunin
关于我们
Little Big is a strategic branding and design agency in the metropolitan NYC area. Our work is insightful, inspired, and never frivolous, and we’re committed to creative solutions that grow your business. Little Big’s core capabilities include brand strategy, research, packaging, identity, structure, naming, digital, and total brand experience. Little Big - not branding as usual.
- 网站
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https://www.littlebigbrands.com
Little Big Brands的外部链接
- 所属行业
- 设计
- 规模
- 11-50 人
- 总部
- White Plains，NY
- 类型
- 私人持股
- 创立
- 2001
- 领域
- Branding、Package Design、Brand Strategy、Research、Structure、Naming、Innovation、digital和Brand Strategy
地点
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主要
获取路线
One North Broadway, Suite 202
US，NY，White Plains，10601
Little Big Brands员工
动态
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Had a great day in NYC picking up some hardware at the PAC Global awards! Congrats to our client partners and hard working design teams! #winnerwinnerchickendinner #packaging #design #branding
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Of course Ethel's Baking Company is front and center of what's hot in the bakery! #branding #design #glutenfreegoodness
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Press is great and we so appreciate you GDUSA Magazine! Even more important - the fact that 63% of consumers prefer this redesign. That's effective branding!
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Love to see this redesign, so carefully crafted, is resonating with so many! Thank you Packaging Digest
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More Jolly Rancher love! Thank you Dieline!
Jolly Rancher partnered with?Little Big Brands?to refresh its #packaging, infusing it with vibrant colors, playful #typography, and dynamic fruit #illustrations to better reflect its bold, fruity personality. The new design emphasizes the candy’s flavors through hyper-realistic glass fruit visuals. The major updates include an updated #colorpalette, a refreshed wordmark, and streamlined product differentiation. Arianna "Pika" Toft Stearns, design director at?Little Big Brands, gave us the lowdown on the #redesigned packs. Subscribe and read more >>> https://lnkd.in/eE6JXDdQ
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Bursting with excitement (and fruity flavor) for this one. Not every day you get to redesign a candy icon! #branding #design #candy #packaging #heritagebrand
Jolly Rancher, the candy brand owned by The Hershey Company and known for its fruit flavors, has partnered with Little Big Brands to revitalize its #packaging and visual identity. Read more: https://lnkd.in/gfpXWYxA
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Research is in – consumers are loving the new Jolly Rancher look #designedbyLBB! ? ?? Always sweet when the work speaks for itself. Designalytics The Hershey Company
Have you seen Jolly Rancher’s fresh look? In collaboration with design agency Little Big Brands, the popular candy brand is putting its best fruit forward with its newest visual design system. In addition to updating the logo, the new design strategy emphasizes Jolly Rancher’s iconic candy and fruit flavors. Leaning into Jolly Rancher’s fruitiness resulted in magnifying imagery of both the candy and the fruit flavors, making them a focal point on pack while also delivering increased appetite appeal and brand recognition. All in all, these changes were fruitful: 63% of consumers preferred to purchase the new design, while only 37% chose the old version. One consumer shared their thoughts about the latest look: “These are brighter and happier packages. The photos of the candies are bigger and it is easier to see what the product actually looks like.” That’s pretty sweet, Jolly Rancher! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data The Hershey Company Allen Dark Tracy Malkowski Danielle Ford Kelly McManus Richard Palmer
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