Liquid Agency

#LiquidVintage: Speck Protective Phone Cases Since 2001, Speck has been more than just a protective case company—they help people discover the magic in their tech devices. At Liquid Agency, we’ve been part of Speck’s journey since the early days, initially helping them craft a bold, unmistakable brand identity that blended fun and functionality. Years later, when VMG Partners (their private equity investor) wanted to propel Speck to the next stage of growth, they turned to us again. We took on the seemingly impossible challenge of making protective gear look cool—and actually pulled it off. The new cohesive brand system spanned everything from strategy and messaging to packaging and web design. The result? Speck continued to turn the protective case industry upside down—so much so that they were acquired by Samsonite based on their unique market position. #Speck #BrandIdentity #WebDesign #PackagingDesign

Today we’re highlighting Project Manager extraordinaire Lauren Robeznieks for our Employee Spotlight! ?? When Lauren’s not overseeing internal workflows, managing project timelines and keeping track of deliverables with poise and professionalism, she’s spending time with family and friends (and likely enjoying a spicy margarita alongside her go-to karaoke song “Sk8er Boi” by Avril Lavigne ??). Lauren, you bring positivity, a collaborative spirit, and an undeniable energy to the team—we’re so lucky to have you. Cheers! #EmployeeSpotlight #LiquidAgency #EmployeeAppreciation

How do you launch a visionary brand in a crowded market dominated by tech giants? Acoustic, a MarTech solutions provider, spun out from IBM and needed to quickly build brand awareness. With Salesforce, Adobe, and HubSpot dominating the category, making a mark would be no small feat. Liquid Agency took the challenge head-on by crafting a dynamic, multi-channel campaign called “Free Your Inner Marketer.” Marketers were exhausted with counting clicks and impressions, and this creative message resonated with what had initially brought many of them to the field: connecting with their customers on a human level. The campaign reached this target audience through national print, out-of-home, digital, and specialized industry channels, along with exclusive digital events such as the? Wall Street Journal C-level series. When COVID-19 impacted the media landscape, we swiftly adapted by shifting print placements tied to business office subscriptions to their digital equivalents. The results? After just nine months: - Brand awareness skyrocketed by 600% - Familiarity climbed 183% - Purchase intent increased by 50% At Liquid, we don't just create brands—we help you drive growth and position your brand as the industry leader, even in the most competitive spaces. Read more here: https://lnkd.in/gUw8a9eP. #BrandAwareness #LiquidAgency #MarTech #Acoustic

Caring for employees goes far beyond standard perks and an HR benefits package. Care initiatives should closely align with what your brand stands for and what your employees truly value. In Part IV of our Strengthening Culture to Maintain Brand Momentum series, Ex Practice Lead Eric Harris shares how to build out and communicate authentic care to your employees and candidates. Read more: https://lnkd.in/gax-PkGq. #EmployeeExperience #BrandStrategy #EVP

105 years ago, on the 11th hour of the 11th day of the 11th month, the world celebrated the end of World War I. What began as Armistice Day has evolved into Veterans Day—a time to honor all who have stepped forward to serve our nation. On this Veterans Day, we pause to recognize those who have sacrificed for our country as well as the families who supported them. Your courage has shaped the course of our nation's history and continues to inspire its future. We also celebrate the discipline, problem-solving abilities, and keen understanding of teamwork that our veterans and military families bring to the civilian workforce. These are the very qualities that drive innovation, build resilience for uncertain times, and expand the possibilities for what organizations can accomplish. To all veterans and military families: Thank you for your tremendous contributions and for continuing to lead, inspire, and strengthen our communities. Read more about the history of Veterans Day here: https://lnkd.in/dtFCEjH6. #VeteransDay #veteranssupport #thankyou #MilitaryFamilies #Leadership #VeteransInBusiness #LiquidAgency

How do you truly measure a brand’s potential in an evolving marketplace? The Liquid x Avasta Challenger Index introduces a new methodology for assessing both the disruptors reshaping their categories and the incumbents striving to defend their turf. Here’s what makes our approach unique: 1. Future-focused insights ?? Instead of relying on historical data, our report includes a forward-looking analysis to predict which brands are set to dominate. 2. Brand momentum over time ??? Unlike conventional tools, we track how brand perception shifts across multiple years—revealing emerging opportunities and risks for the future. 3. Customer perception over traditional operational metrics? ?? Our analysis reflects how real customers perceive each brand category and what drives their consideration. This outside-in assessment is a stronger indicator of future success than standard operational metrics like profitability. The Challenger Index is more than a measurement tool—it reveals today’s game-changing strategies and who is positioned to take the lead tomorrow. Learn more: https://lnkd.in/gWPwiXuX #brandstrategy #LiquidXAvastaChallengerIndex #brandmomentum #brandoutlook

How do you truly measure a brand’s potential in an evolving marketplace? The Liquid x Avasta Challenger Index introduces a new methodology for assessing both the disruptors reshaping their categories and the incumbents striving to defend their turf. Here’s what makes our approach unique: 1. Future-focused insights ?? Instead of relying on historical data, our report includes a forward-looking analysis to predict which brands are set to dominate. 2. Brand momentum over time ??? Unlike conventional tools, we track how brand perception shifts across multiple years—revealing emerging opportunities and risks for the future. 3. Customer perception over traditional operational metrics? ?? Our analysis reflects how real customers perceive each brand category and what drives their consideration. This outside-in assessment is a stronger indicator of future success than standard operational metrics like profitability. The Challenger Index is more than a measurement tool—it reveals today’s game-changing strategies and who is positioned to take the lead tomorrow. Learn more: https://lnkd.in/gWPwiXuX #brandstrategy #LiquidXAvastaChallengerIndex #brandmomentum #brandoutlook

Happy Halloween from our creative crypt to yours! ?? As we embrace the spooky spirit, we’re reminded that brand experience knows no boundaries—even in the eerie corners of the unknown. Whether you're navigating the digital realm or conjuring your next big project, we're here to help turn your brand's story into something unforgettable. Because we all know that the best treats aren't just candy—they're meaningful connections with your audience. #HappyHalloween #Halloween #Branding #LiquidAgency

At Liquid Agency, we believe the heart of every great brand lies within its culture. Frost Bank, a Texas icon deeply dedicated to its people, had set its sights on growth. But that expansion came with a daunting challenge: preserving what made Frost a fantastic place to work in the first place. With growth in new markets came the need for many new hires—and the potential for their well-established culture to feel diluted. Our mission? Help Frost communicate a culture rooted in integrity, caring, and excellence to attract employees who would embody these values. Through our “That’s What It’s About” campaign, we brought the voices of Frost’s own brand advocates to the forefront, demonstrating that working at Frost was more than a job — it’s a way to make a real difference, both on and off the clock. By aligning Frost’s message for both consumer and employee audiences, we helped the company connect with candidates on a deeper level. The results speak volumes: a 2-week reduction in time to hire, a 42x increase in applicants per role, and a 12% decrease in regrettable attrition. The right people, the right purpose. That’s what it’s about. Read more: https://lnkd.in/g7ZXmnYD. #LiquidAgency #FrostBank #EVP #EmployeeExperience #employeecommunications

Incumbent brands often lack autonomy in their employee experiences. They reached the scale they’re at by operationalizing and injecting processes, and they believe continuing that direction will beget them more success. But when employees are empowered to innovate and take initiative outside of regular organizational processes, it not only enhances their job satisfaction but also drives motivation and productivity. On the flip side, a lack of autonomy can push out your most creative and high-performing employees. So how do you enable “autonomous work” in your culture? Read more in Part III of our Strengthening Culture to Maintain Brand Momentum series from Ex Practice Lead Eric Harris here: https://lnkd.in/gGRs29qJ #EmployeeExperience #BrandStrategy #autonomy #culture