Liquid Agency

We’re going to the Forrester B2B Summit next week—are you? Swing by Booth 280 to talk about category leadership and how your brand can thrive in today's business environment!

The rear-view mirror isn’t an effective GPS. Yet, that's how traditional business strategies are determined: they rely on historical data to predict future success. The business playbooks we've all been taught were written for an era when market dominance meant decades of comfortable leadership. Now, yesterday's roadmap leads to tomorrow's dead ends. This insight drove our work at Liquid Agency and Avasta to develop a new methodology that flips the script. Instead of asking "What worked before?" we're asking "What will matter next?" While conventional metrics can tell you where you've been, purpose and perception can show you where you're going. The future belongs to brands that make us believe in their vision, not just their features.

Awareness alone isn’t enough. B2C success belongs to the brands that resonate deeply with the right audience—and inspire those audiences to spread the word. Picture this: Your friend just recommended their favorite brand for the third time this week. They're not just sharing a link—they're gushing about how the company acted on its mission, and how the company’s new app lets them track stats that are important to them. Sound familiar? It's not about how many people know your name—it's about having people who can't stop bringing you up at dinner parties. The ones who feel like they've found their tribe when they discover your brand aligns perfectly with what they care about most. But here's the key: you can't just broadcast this message from afar. You need to show up online where your audience hangs out—be that in the trenches of TikTok or in LinkedIn webinars. The Liquid x Avasta Challenger Index keeps proving it: The brands winning hearts (and wallets) aren't necessarily the ones with the biggest billboards. They're the ones creating genuine connections that result in the best credibility that money can’t buy: word of mouth. Read on to start building your next audience of ambassadors: https://lnkd.in/gWPwiXuX. #brandstrategy #LiquidXAvastaChallengerIndex #brandmomentum? #B2C

In an industry where products often get reduced to specs and price points, DMC Global Inc. (NYSE: BOOM) needed a standout identity that resonated with both shareholders and operational firms. The challenge was harmonizing its two subsidiaries—NobelClad's high-reliability clad production and DynaEnergetics' innovative oil well completion systems—under one cohesive banner. To create a brand strategy for their next chapter of innovation and growth, we: ?? Positioned DMC Global as the innovation engine that amplifies each subsidiary's technical excellence, instead of just a parent company.?? ??? Built a brand architecture that highlights how all three entities create unmatched value together. ?? Crafted messaging that cuts through commoditization by focusing on DMC Global's unique approach: driving growth through technical innovation, strategic acquisitions, and market leadership. The result? From investor presentations to on-site operations, DMC Global now tells a clear and consistent story of a unified industrial technology powerhouse ready to shape the future of the sector. Read the full case study here: https://lnkd.in/g7A3X8Pk. #LiquidAgency #BrandStrategy #BrandArchitecture #IndustrialBrands

When SingTel, the 3rd largest telecom in the world, acquired Amobee, Adconian Direct, and Konterra, they set out to create a global marketing tech powerhouse. The challenge? Merge 3 brands and shift focus from AdTech to MarTech. Enter Liquid Agency: with Silicon Valley Thinking?, we rebranded, strategized, and delivered a campaign that communicated this bold new vision to the world. The result? A seamless transition into a dominant market leader. #LiquidAgency #LiquidVintage #MarketingTech #BrandTransformation #GlobalLeadership #Amobee

?? Introducing our 2025 Believer Awards Winners! ?? At Liquid, our values are the heart and soul of everything we do, and we are beyond excited to celebrate the incredible individuals who embody them every single day. The Believer Awards recognize the extraordinary talent and dedication of our team, honoring those who go above and beyond to make Liquid a truly special place to work. Congratulations to our winners! Your passion, drive, and belief in Liquid's mission inspire us all. You are the reason we shine and we couldn’t be more grateful for your contributions. Keep believing, keep shining, and keep making Liquid Agency the exceptional place it is. #LiquidAgency #employeeappreciation #employeeawards #BelieverAwards

The B2B landscape is changing faster than ever, and the Liquid x Avasta Challenger Index gives us the strategies to understand and shape this future. Here’s what we’ve learned so far: ↗? Momentum matters ↗? High-momentum brands consistently translate strategy into action, aligning their innovations with evolving market demands. Brands with strong momentum are likely to see gains in financial valuations. ? Execution gives an edge ? Brands that fail to execute after rebranding or innovating often lose their hard-earned momentum. It’s not enough to disrupt—you must deliver. ?? Technology drives convergence ?? Categories that were once separate—like CRM and AI—are now intersecting. Challenger brands leveraging this convergence are rewriting market norms. Explore the full Challenger Index to discover how the next generation of leaders build brand success: https://lnkd.in/gWPwiXuX. #LiquidAgency #LiquidxAvastaChallengerIndex #ChallengerIndex #b2b #businessinsights #brandstrategy #brandmomentum

Picture this: A coffee innovator sets their sights on the tea market. How could they reimagine a centuries-old ritual for modern tea lovers? Our team at Liquid Agency partnered with Keurig to create a vision for entering the global tea category. We immersed ourselves in understanding today's tea drinkers, uncovering a fascinating insight: the emergence of a group that is redefining tea culture through a distinctly American lens. This insight became our north star. Through deep customer journey mapping and brand experience prototyping, we created a strategic roadmap that honors tea's rich traditions while embracing Keurig's innovative spirit. Millions of tea lovers were now within Keurig's reach, marking a pivotal expansion beyond their coffee roots. Sometimes the biggest opportunities lie in evolving traditional experiences for modern consumers— and that’s our cup of tea! #LiquidAgency #Bx #brandexperience #brandstrategy #coffee #tea #brandidentity #Keurig #consumerinsights

Ever wonder what makes brands like HubSpot, Kia Worldwide, and HOKA so magnetic? They're what we call challenger brands—the fearless disruptors who dare to reimagine what's possible in their industries. Being a challenger isn’t just about being the small player taking on the giants—it’s about capturing tomorrow's customers today. They're the companies that are already winning the hearts and minds of early adopters and innovators. And the most fascinating part? Their demand outpaces their revenue. While today's numbers tell one part of the story, the real magic lies in their unstoppable momentum and future potential. Sure, they face pushback from industry incumbents. But challengers thrive on turning roadblocks into launching pads. They don't just adapt to change—they create it, reshaping their categories along the way. To learn more and download the Challenger Index, visit: https://lnkd.in/gWPwiXuX. #BrandStrategy #ChallengerIndex #LiquidxAvastaChallengerIndex #BrandMomentum #B2C #B2B

Today, we’re giving a shout out to Employee Experience Practice Lead, Eric Harris, for our employee spotlight ?? Eric is responsible for delivering on employee experience and ensuring our Ex and Bx work seamlessly in tandem. He’s the #1 Dad on the sidelines of his kids’ sporting events, as well as an avid hiker, runner and kayaker. Eric’s cartoon character outfit would definitely include a vest, plus an omnipresent cup of black coffee ? Eric, we continue to be inspired by your hard work and all that you do. Cheers to you! #EmployeeSpotlight #LiquidAgency #EmployeeAppreciation