Yes& | Lipman Hearne

In a world awash in strategies, Darden ideas stand out: they're all about creating real world impact and putting humans at the center. That's why we're proud and grateful for the opportunity to have worked with the team at University of Virginia Darden School of Business on this video spotlighting their thought leadership! ?? #NotBusinessSchoolasUsual #UVADarden #MarketingAgency #DCAdvertising

The Yes& | Lipman Hearne Darden team always comes away from a marketing conversation with Susan Sobbott feeling smarter, and we’re sure that will be the experience of people going to this panel.

From navigating the TikTok ban scare to uncovering donor motivations, this last quarter was certainly a busy one at Yes& Lipman Hearne. See what we were up to! #DonorArchetypes #GenZMarketing #HigherEdMarketing #TikTokBan Bob Sprague Debbie Bates-Schrott Zihla Salinas Arbit Alexia Koelling Mark DeVito Josh Golden Andy Blenkle Carmel McDonagh Jeff Nowak Andrew Teie Mark Pedersen Robb Lee Sarah Shirck

We're excited to announce we've been recognized as a winner in the GDUSA Magazine 2024 Graphic Design Awards! This recognition highlights our collaboration with Community College of Philadelphia on the impactful "Rise from Within" campaign. We're grateful for such a great client partner and proud to create work that drives meaningful impact. Take a look at the campaign here: https://lnkd.in/ecjsRQh7 A big thank you to GDUSA for this award!

It’s the most wonderful time of the year– time for this quarter’s Ampersand! From the value partnerships to designing stylescapes to learning when and why to use AI, see what insights Yes& is bringing into the new year... ?? #marketing #newsletter #Ampersand #AI #partnerships #highereducation #crisiscomms #design #creative Bob Sprague Zihla Salinas Arbit Mark DeVito Josh Golden Andy Blenkle Alexia Koelling Carmel McDonagh Jeff Nowak Andrew Teie Mark Pedersen Robb Lee Sarah Shirck Debbie Bates-Schrott

Tomorrow is the day! Register for the webinar here: https://lnkd.in/eg3hdhma and learn all about donor archetypes with Colleen O'Grady and Andrew Teie!

Monday is the final day to submit your question (or sign up to stay connected with our research findings) for our ongoing higher education research into the future of Gen Z! In the first two phases of our study, we explored how Gen Z envisions their futures and what they seek from higher education. Now, we're looking ahead to uncover deeper insights—and we want your input to shape the next phases of our research. Submit your question and learn more about our findings so far here: https://lnkd.in/ekr8iwHP #GenZResearch #HigherEdMarketing #HigherEducationMarketing Alexia Koelling Heidi Halseth Caitlin Krulikowski Moynihan Liz Murnin Debbie Bates-Schrott Libby Morse Jeremy Spaso

Throwback to last week when our team went to the American Marketing Association Conference! We had a blast connecting with attendees at our booth, presenting the Marketer of the Year Award, delivering a session on recruiting adult learners, and even playing Higher-Ed Jeopardy. Big thanks to the AMA's for hosting such an engaging event!

The Yes& | Lipman Hearne team had an incredible time at #AMAHigherEd! Here’s a look at some of our highlights from the conference: 1. Attendees had some fun finding their “&” at our booth, with unique “&” stickers and lively conversations with our team members! Debbie Bates-Schrott Liz Murnin 2. Alexia Koelling had the honor of presenting the Marketer of the Year Award, a recognition that we were thrilled to sponsor. 3. Kirsten Fedderke, Caitlin Krulikowski Moynihan and Cassie Mathes delivered a compelling session on recruiting adult learners, shedding light on how institutions can better connect with this elusive audience. 4. Jeremy Spaso, Yes& Lipman Hearne Account Director (and occasional jeopardy host) brought some extra Vegas-style fun to the booth with a few rounds of Higher Ed Jeopardy. A big thank you to the American Marketing Association for an outstanding experience! #HigherEdMarketing #HigherEducation #MarketeroftheYear #HigherEducationMarketing

Adult learners can be some of the most elusive and challenging to recruit for colleges and universities. Join Yes& Lipman Hearne’s Kirsten Fedderke and Caitlin Krulikowski Moynihan and our wonderful client Cassie Mathes at Ozark Technical Community College at #AMAHigherEd for our session, "It's Never Too Late: Recruiting the Adult Learner.” If you want to know how to retain and engage adult learners in higher education, we’ll dive into our research-based strategies so that you can leave equipped to do so. See you there! ?#HigherEdMarketing #AdultLearners #HigherEd #Networking Debbie Bates-Schrott Alexia Koelling Jeremy Spaso Liz Murnin American Marketing Association