Yes& | Lipman Hearne

Monday is the final day to submit your question (or sign up to stay connected with our research findings) for our ongoing higher education research into the future of Gen Z! In the first two phases of our study, we explored how Gen Z envisions their futures and what they seek from higher education. Now, we're looking ahead to uncover deeper insights—and we want your input to shape the next phases of our research. Submit your question and learn more about our findings so far here: https://lnkd.in/ekr8iwHP #GenZResearch #HigherEdMarketing #HigherEducationMarketing Alexia Koelling Heidi Halseth Caitlin Krulikowski Moynihan Liz Murnin Debbie Bates-Schrott Libby Morse Jeremy Spaso

Throwback to last week when our team went to the American Marketing Association Conference! We had a blast connecting with attendees at our booth, presenting the Marketer of the Year Award, delivering a session on recruiting adult learners, and even playing Higher-Ed Jeopardy. Big thanks to the AMA's for hosting such an engaging event!

The Yes& | Lipman Hearne team had an incredible time at #AMAHigherEd! Here’s a look at some of our highlights from the conference: 1. Attendees had some fun finding their “&” at our booth, with unique “&” stickers and lively conversations with our team members! Debbie Bates-Schrott Liz Murnin 2. Alexia Koelling had the honor of presenting the Marketer of the Year Award, a recognition that we were thrilled to sponsor. 3. Kirsten Fedderke, Caitlin Krulikowski Moynihan and Cassie Mathes delivered a compelling session on recruiting adult learners, shedding light on how institutions can better connect with this elusive audience. 4. Jeremy Spaso, Yes& Lipman Hearne Account Director (and occasional jeopardy host) brought some extra Vegas-style fun to the booth with a few rounds of Higher Ed Jeopardy. A big thank you to the American Marketing Association for an outstanding experience! #HigherEdMarketing #HigherEducation #MarketeroftheYear #HigherEducationMarketing

Adult learners can be some of the most elusive and challenging to recruit for colleges and universities. Join Yes& Lipman Hearne’s Kirsten Fedderke and Caitlin Krulikowski Moynihan and our wonderful client Cassie Mathes at Ozark Technical Community College at #AMAHigherEd for our session, "It's Never Too Late: Recruiting the Adult Learner.” If you want to know how to retain and engage adult learners in higher education, we’ll dive into our research-based strategies so that you can leave equipped to do so. See you there! ?#HigherEdMarketing #AdultLearners #HigherEd #Networking Debbie Bates-Schrott Alexia Koelling Jeremy Spaso Liz Murnin American Marketing Association

Yes& Lipman Hearne is thrilled to be a sponsor of this year's AMA Symposium for the Marketing of Higher Education! We are proud of our partnership with the American Marketing Association in establishing the Marketer of the Year Awards and look forward to celebrating this year’s inspiring winners on Tuesday, November 12th at the conference. We hope to see you there! Find more details about the awards here: https://hubs.ly/Q02WP9X_0 Alexia Koelling Liz Murnin Caitlin Krulikowski Moynihan Kirsten Fedderke Jeremy Spaso Debbie Bates-Schrott #AMAHigherEd #HigherEd #HigherEdMarketing #Networking

Earlier in October, the Yes& team had the privilege of working with the Humanities Division at University of California, Santa Cruz for a three-day photo and video shoot!?Humanities students at UC Santa Cruz are able to take their critical thinking skills and expansive perspectives out into the world to make meaningful changes. Our team members Julianne Otto and Libby Morse flew to Santa Cruz to help showcase the Humanities?division?to prospective students. ? Julie and Libby were able to meet UC Santa Cruz professors, students, and alum and gain first-hand insight into the incredible work they're accomplishing thanks to their background in Humanities. ? #Marketing?#Humanities #ReimagineTheWorld #HigherEd #HigherEdMarketing

Gen Z: their perspectives on higher ed, the workplace, and their future. ? Yes& Lipman Hearne is conducting a 4-phase research study on Gen Z's perspective on the current landscape of higher education and their aspirations ahead. We'll be exhibiting at Booth 112 at the 2024 AMA Symposium for the Marketing of Higher Education in a couple weeks, sharing the takeaways from our first two phases of research and how you can be a part of the next phases. Understanding Gen Z students isn't the only research we'll be bringing to #AMAHigherEd – stay tuned to hear more about our speaking session, where we'll be sharing our insights on recruiting adult learners! American Marketing Association Alexia Koelling Kirsten Fedderke Heidi Halseth Libby Morse Caitlin Krulikowski Moynihan Debbie Bates-Schrott Jeremy Spaso Liz Murnin #HigherEducation #HigherEdMarketing #GenZResearch #AdultLearners

Check out our work with Community College of Philadelphia (CCP) on this rebrand and campaign! Our team loved this collaboration in the higher ed space showcasing our design and creative expertise. Let us know what you think of “Rise from Within” ?? https://lnkd.in/eRHtpz8q #HigherEdMarketing #CommunityColleges #creative #branding #logo #website #marketing Libby Morse Rynnel Laughlin Cecile Bennett Josh Golden Sierra Bass Evangeline W.

The Yes&LH team attended the Association of Fundraising Professionals Chicago Chapter for the Annual Philanthropy Awards, where we left feeling inspired by the incredible dedication and skill of fundraisers, donors, and leaders in this sector! We're grateful to work alongside individuals who make a difference every day.

?A new edition of The Ampersand is out?This quarter, Yes& LH dives into the latest ADA guidelines for web accessibility, three key insights for engaging philanthropic donors in philanthropy, and lessons universities can take from the Brat social media trend. Zihla Salinas Arbit Mark DeVito Josh Golden Andy Blenkle Alexia Koelling Carmel McDonagh Jeff Nowak Andrew Teie Mark Pedersen Robb Lee Debbie Bates-Schrott Bob Sprague Sarah Shirck