?? Grab your headphones, and tune in to hear Linqia’s Keith Bendes on the latest episode of Building Brand Advocacy! Keith sat down with Paul Archer to discuss Why brands' Influencer campaigns aren't Big Enough... Yet! Here’s some of our top takeaways… ?? Why "unsexy" industries (finance, health, etc.) need creators more than beauty & fashion ? The real reason short-form video builds trust ?? Why is it not a choice of influencer OR creator? ?? How brands like E.L.F. BEAUTY, Liquid Death & Cheez-Its are getting it right Stream now: https://lnkd.in/gttFdnEB #creatoreconomy #influencermarketing #socialmedia
Linqia
广告服务
San Francisco，California 7,811 位关注者
Linqia is the calm in the chaotic sea of influencer marketing.
关于我们
Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled platform that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. While some influencer companies offer only technology and others operate as creative agencies, Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns with inspiring content optimized by metrics-driven confidence. We distill 1.5 billion data points down to answer who are the right influencers, what are the right social platforms, and what is the best combination of content to deliver the optimal business results. Combining proprietary technology with a data-driven methodology, our refined and tested process scales influencer marketing investments. A pioneer in the industry with over a decade of experience and backed by the industry's largest measurement suit, Linqia is trusted by more fortune 500 brands than any other influencer marketing company. We’ve partnered with over 650 brands — including McDonald’s, Clorox, Anheuser-Busch, GM, and Bayer — and run thousands of successful campaigns. We create long-lasting relationships with our clients and apply learnings from previous campaigns to drive ongoing success, regularly out-performing established benchmarks. Enterprise brands know that influencer activation is no longer a nice-to-have, but rather an essential piece of their marketing strategy. However, it’s a complex world to navigate. We take the guesswork out of the equation, ensuring the greatest experience for both our clients and their customers.
- 网站
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https://www.linqia.com
Linqia的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- San Francisco，California
- 类型
- 私人持股
- 创立
- 2012
- 领域
- Native Content Marketing、Content Marketing、Native Advertising、Content Distribution、Influencer Marketing、Influencer Outreach、Paid Advertising、Influencers、Creator Marketing、Creators、Demand Generation、Brand Awareness、Brand Lift、Measurement、Multivariate Testing、A/B Testing和Media Buying
产品
![点击此处查看Resonate: The Influencer Marketing Discovery & Insights Platform]()
Resonate: The Influencer Marketing Discovery & Insights Platform
影响力营销软件
Linqia is the leading influencer marketing platform that delivers guaranteed influencer ROI for the enterprise. Linqia’s unique combination of strategy and technology provides the world’s largest brands and their agencies with seamless execution.
地点
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主要
获取路线
965 Mission St
5th Floor
US，California，San Francisco，94103
Linqia员工
动态
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Creator Economy Live is headed to San Francisco!??? ?? ??? If you're in the Bay, this is a must-attend! Keith and Brendan will sit down with the incredible Marina Mogilko to unpack her story and rollercoaster journey to becoming a mega-creator.??? Here are the details: ?? Date: Wednesday, April 2 ?? Time: 5:00-8:00pm ?? Sign up link: https://lu.ma/9n5itnme SF’s creator scene is growing fast, and it’s great to see brands, creators, and agencies connecting. ?? Plus, a big thanks to Monica Khan and the Bay Area Creator Economy team for making this happen! We’ll see you there! ?? #creatoreconomy #bayareacreatoreconomy #influencermarketing #socialmedia?
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Episode 55 of the Creator Economy Live Economy Podcast is here! This week Keith and Brendan are joined by Adam Ornelas, Influencer Lead at DoorDash. Our top takeaways include… ??? Adam’s journey from Whole Foods Market, Chipotle Mexican Grill, and Coinbase to now leading influencer at DoorDash? ?? What it looks like for an organization to believe in and support influencer marketing as a practice? ? How to react fast to culture and capitalize as a brand to win the moment? ??? Thoughts on voice memos and the best montage movie scenes It's another episode you don’t want to miss out on! ?? Stream it now: https://lnkd.in/gA_HthYg #creatoreconomy #influencermarketing #socialmedia
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Did you know that college students have a spending power of $593B? ?? That’s why we partnered up with REACH and Home From College to create Linqia Campus! Our new program is here to help brands connect with Gen Z and scale their social media campaigns in the college space. ???? ?? Catch all the details in Net Influencer’s latest article: https://lnkd.in/g9uNih6f #creatoreconomy #influencermarketing #socialmedia
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Linqia is proud to introduce Linqia Campus, the ultimate way for brands to connect with influential students on college campuses! ??? With our new partnership with REACH and Home From College, brands can now tap into the college market like never before. Here’s what sets Linqia Campus apart: ?? Access to exclusive college networks with REACH and Home From College to activate creator campaigns across 75+ universities. ?? Target specific campuses and regions that matter most to your brand, reaching highly engaged student audiences. ?? Execute product sampling and live pop-up experiences to connect with students in real life and online. Engage Gen Z where they live and study with Linqia Campus. Read the full press release here:?https://lnkd.in/gNQcr6S9 #creatoreconomy #influencermarketing #socialmedia
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?? Roundup Release ?? Our February "Influencer Marketing Roundup" is live and there are plenty of social platform updates, brand influencers activations and reports worth reading. From TikTok being back in the app stores, to Instagram possibly releasing Reels as a separate app, to YouTube becoming more watched on TV's than phones.... let's just say it was another busy month in the industry. Here are some of our Linqia staffs favorite stories... ?? Instagram announced a new "Testimonial" ad format ?? Instagram explains how its algorithm weighs time spent watching longer clips ??? YouTube is giving creators a two-way space to communicate with fans ?? LTK is evolving into a social app to rival Instagram and TikTok ?? Social media platforms have overtaken Google as primary product discovery channel for Gen Z Be sure to subscribe to get the roundup in your inbox every month ?? #influencermarketing #socialmedia #creatoreconomy #influencerroundup
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Behind the scenes of something sweet. ??? Last week, our team was onsite in LA with Albertsons as they teamed up with Tia Mowry to celebrate their new line of baked goods and baking supplies, Overjoyed. From strategy to execution, we’re hands-on to ensure every detail comes together. Stay tuned for more soon!??? ?? #creatoreconomy #influencermarketing #socialmedia
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Episode 54 of the Creator Economy Live Podcast is here! Keith and Brendan are joined by Kim Larson, Global MD & Head of YouTube Creators, who shares insights on: ?? Her path from Nike and Jamba Juice to Google? ? The battle between long-form and short-form content ?? Why brands should prioritize their YouTube strategy ?? … & Where YouTube is headed next It's another jam-packed episode you don’t want to miss! Stream now:?https://lnkd.in/gXhRnsUU #creatoreconomy #influencermarketing #socialmedia #youtube
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?? Episode 53 of Creator Economy Live is here! ?? On this week’s special episode, Keith and Brendan sat down with Jon Youshaei LIVE from Las Vegas. After nearly a decade building creator teams at the biggest platforms, Jon took the leap to go solo. The group touched on topics like... ?? The paradox of production ?? Why Jon left his dream job ?? How he landed interviews with MrBeast, Logan Paul, Marques Brownlee, & Charli D’Amelio ?? Tips on how to find up-and-coming creators whose engagement punches above their following. This one’s packed with insider secrets you don’t want to miss. ?? Listen now: https://lnkd.in/gqu-xhWE #creatorconomylive #creatoreconomy #influencermarketing #socialmedia
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?? Data Alert! We analyzed 200+ of our campaigns that ran in 2024 to compare year-over-year insights. ?? With influencer marketing budgets growing, brands doubling down on TikTok, and new content formats on the rise, there’s a lot to unpack. Here’s what we found: ?? Investment in influencer marketing continues to grow—our campaign volume increased by 39% in 2024. ?? Despite the impending ban, TikTok campaigns doubled. ?? Influencers are being paid more—micro saw a 13% boost and mega saw 3%. ?? Nearly half of all influencer campaigns (49%) integrate paid media amplification, with brands allocating an average of 37% of their budgets to maximize reach and impact. ?? Looking forward, we anticipate the popularity of “on the street” content continuing to grow. We’ve already run double the number of OTS campaigns in 2025 than all of last year, and we’re only two months into the year. If you’d like the full breakdown of our research, head to our blog for more! ?? https://lnkd.in/dKA2iaF9 #creatoreconomy #influencermarketing #socialmedia?
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