Linqia

Last week, the Linqia team traveled coast to coast to be part of some of the industry’s most exciting conversations. ??? ?? Here’s a quick roundup... ?? Nader Alizadeh and Daniel Schotland were onsite at ProcureCon US Marketing in Los Angeles. Daniel hosted a fireside chat with Jessica Wendt from Danone on how big influencer marketing has become for marketers and why brands need to be investing in the space. ?? Nikki Doctor teamed up with Kelsey Ping from Riddell for a fireside chat on the role of partnerships and how to help elevate brand values at the Brand Innovators Summit in Chicago hosted by Molson Coors Beverage Company. ?? Keith Bendes hosted a gameshow-style panel with Adam Ornelas from DoorDash, Dan Dupont from Monster Energy, Derek Schoen from MGM Resorts International, and Shergul Arshad from Aston Martin F1 Team on all things influencer marketing and brand partnerships. ?? Karla Partilla spoke to a group of industry leaders at Masterclassing in New York about how to measure influencer marketing effectively. ?? Maria Sipka, Liz Griffin, and Eric Warddrip were onsite at MediaPost Insider Summit CPG and QSR in Santa Barbara soaking up the latest industry trends and connecting with some of the best in the biz! Have questions or want a deeper look into these topics? Send us a note to [email protected]—we’re always happy to share! ?? #creatoreconomy #influencermarketing #socialmedia

Why are sports leagues betting big on influencer marketing? ?? Sports leagues have some of the most influential people in the world attached to them. It may seem like they don’t need everyday social influencers to help them promote their brand, but they might be one of the best at social and influencer partnerships. They understand the power of social and the importance of reaching audiences that are not their own.??? Here’s why… ?? Connecting with younger audiences is a consistent theme across all leagues, and why they are doubling down on influencer partnerships ?? Leagues are prioritizing multicultural influencers and reaching multicultural fans to expand their core audiences ?? Some of the most engaged content is non-play content. Fans don't always want to watch highlights and analysis. Behind-the-scenes content, funny player interviews, etc. are some of the highest-performing.? ? Creators are becoming the players. What the PGA TOUR did with the Creator Classic is brilliant and we anticipate most leagues will follow suit. As football takes over our screens this Thanksgiving, it’s a reminder of how deeply sports are woven into our culture. Leagues are using influencer marketing to keep that tradition alive while reaching new audiences in fresh, creative ways. ?? ?? ?? Check out Keith Bendes' full article on Forbes for the full scoop: https://lnkd.in/g7PPc_-Q #influencermarketing #socialmedia #creatoreconomy National Football League (NFL) National Basketball Association (NBA) NASCAR

??Influencer & Social Media News Alert!?? ?? Instagram will let you reset your recommendations ? Instagram moved Highlights to a new tab ??? Spotify for Podcasters rebranded to Spotify for Creators ?? TikTok may add scripted dramas with short episodes ?? Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

It’s all about the sauce ??? ???? ?? In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments and Sauces at McCormick & Company to talk about how they are leveraging influencer partnerships. Here's a snapshot of our key takeaways: ?? Stay attuned to cultural shifts: social media moves fast and is less predictable. Always listen. ?? Authenticity is key: Partner with influencers who genuinely connect with your product, or risk losing trust. ?? Embrace life’s moments: Reflect on what resonates and extend experiences through social media for inspiration. ?? Check out our full recap and video here: https://lnkd.in/gDB8p88r #creatoreconomy #influencermarketing #socialmedia

?? Congratulations to Sean (Solme) Kim on becoming the new CEO of Triller! From cold calling to leading a major platform in the creator economy, Sean’s journey is nothing short of inspiring. ?? Earlier this year, he joined Keith and Brendan on Creator Economy Live, sharing insights on the future of creator monetization, the rise of direct fan monetization, the decline of ad revenue, and big 2024 predictions. ?? Listen to the full episode here: https://lnkd.in/gFzkp5_J & cheers to Sean on this incredible milestone! ?? #creatoreconomy #influencermarketing #socialmedia #triller

?? We’re fueling up for an epic discussion at Brand Innovators F1 in Vegas! ?? Linqia’s Keith Bendes will be hitting the stage with Adam Ornelas from DoorDash, Dan Dupont from Monster Energy, Derek Schoen from MGM Resorts International, and Shergul Arshad from Aston Martin F1 Team to talk all things influencer marketing and brand partnerships. Here’s the details:? ?? Friday, November 22 ? 1:30 PM PST ?? Four Seasons Hotels and Resorts If you’re in town, be sure to stop by, you don’t want to miss this! #brandinnovators #f1 #creatoreconomy #influencermarketing #socialmedia

?? Instagram doesn’t downrank sponsored content ?? It’s been a widely believed myth that the platforms suppress posts with the “Paid Partnership” label, but Instagram Head Adam Mosseri confirmed that the label is there strictly to understand the sponsored content ecosystem and help creators comply with local advertising laws. So why do many people believe this to be true? It’s likely because the sponsored content they see doesn’t get as much engagement as non-sponsored content. But the lesson here is not that the platforms are to blame, it’s that most sponsored content isn’t interesting enough. ?? ?? So if you want to ensure your sponsored content gets the desired engagement, here are a few very important tips… 1?? Do a content-to-feed match check: Look back at the influencer's previous posts and see how well the brief will match their typical style. If you're too far off, the post will likely not perform.? 2?? Give the content a media boost: Sometimes providing the creator and your content more exposure to audiences that may not have seen it otherwise creates a flywheel effect. 3?? Experiment with different content types: Sometimes having the product in the first 3 seconds is beneficial, sometimes it hurts engagement. There are a million little tests you can run, be strategic about which ones you choose. 4?? Work with Linqia. We are engagement experts ?? #creatoreconomy #influencermarketing #socialmedia

??Influencer & Social Media News Alert!?? ?? Instagram denies reducing reach for sponsored posts. ?? TikTok added retailer affiliates for creator posts. ?? Instagram highlights top view sources for posts. ?? Instagram added 'Deactivated Account' to follower lists. ?? YouTube rolled out Stickers for Shorts ads. ?? Trump expected to challenge TikTok ban. ?? YouTube tests vertical scrolling for long videos. ?? Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

??? Episode 46 of the Creator Economy Live podcast is here! ?? This week Keith and Brendan are joined with Lauren Flanigan, Head of Global Brands for Refreshments at Mondelēz International! ?? Stream now to hear about: ?? How iconic brands like Oreo and Ritz are leveraging influencers ?? The rise of retail influencers ? Instagram’s video quality downgrade ?? And more of the latest news in influencer marketing and social media ?? You don't want to miss this jam-packed conversation! ?? https://lnkd.in/gsnDQ-88 #creatoreconomy #influencermarketing #socialmedia

?? Linqia is ProcureCon bound! Our team will be onsite next week at the ProcureCon US Marketing Conference, where the future of marketing procurement takes center stage ???? Plus, don’t miss Daniel Schotland’s fireside chat with Jessica Wendt from Danone to learn about how big influencer marketing has become for marketers and why brands need to be investing in the space. We’ll unpack: ?? What's important in determining the right influencer marketing partner ?? Best practices for executing an RFP ?? How to ensure you are maximizing the value of the influencer marketing investment ?? … ?? and more! ???When: November 19, 2024 ?Time: 2:20 PM #creatoreconomy #influencermarketing #socialmedia #procurement #procurecon