Linkwell Health

As the U.S. population ages, healthcare spending grows. By 2030, Centers for Medicare & Medicaid Services projects healthcare spending will reach nearly $7 trillion, driven largely by an aging population and increased utilization. How can Medicare Advantage plans proactively adopt innovative care models to encourage better care, without raising costs even more? Our answer: whole-person care.

AEP/OEP, oh my. #MedicareAdvantage and #Exchange selling season is in full swing now. Now it is all about "Always be closing" ?? . All too soon it will be about "Always be activating", to make sure your new and returning members are delighted with their onboarding experience, understand benefits, and utilize them in appropriate ways. Here are some best practices to keep in mind from your expert friends at Linkwell Health. 1. Infuse your communications with what, why, and how. Said differently, what's in it for me. ??♀? 2. Embrace push then pull. Supplement your push (needed actions) with content that feels organic and engages members to build trust. 3. Think journeys, not content. Members need to be thoughtfully guided to take next best actions. ?? 4. Go where your members are.. digital. Phone and mail have a place, but they are expensive and difficult to scale. ?? ?? ?? 5. Make it easy for members to visit your site and take action. Outbound communications need to create an easy button to taking high value actions. ?? Curious about how Linkwell Health can help you make the most of onboarding, renewal, and CMS supplemental benefit compliance? DM me.

Fantastic insights by McKinsey & Company. "Members themselves play a key role in managing their health. Digital self-service tools are increasingly available to help members understand their care gaps and plan benefits. However, it’s insufficient to expect members to fully understand and address their healthcare on their own. Member outreach is imperative, and personalizing targeted messages can help ensure necessary actions are taken. Subsequently, tracking how such outreach initiatives affect results is important for reallocating resources away from low-ROI methods. Finally, as payers conduct outreach, the focus should be on recommending that members consider higher-quality yet lower-cost care. Given the broader margin pressures expected in MA, leaders should think about member experience in the context of medical-cost optimization. More coordinated and accessible care goes hand in hand with better member experiences and can lower total costs." Linkwell Health is laser focused on helping health plans achieve best in class personalized digital communications that drive high value actions. #medicareadvantage #memberengagement

Last chance! Unlock the future of #Medicaid member engagement by joining our upcoming #webinar, "Activate Today's Medicare Member: Effective Engagement Strategies." Our speakers, Erin Roth Clark and Elizabeth Anne Shaw will share insights from the successful partnership between Wellframe and Linkwell Health. Attendees will learn how the organizations collaborate to create informative and relevant content that builds member trust and improves clinical outcomes. Join us TOMORROW, June 5 for more information on: -Debunking the myth that seniors are tech-averse. -How to turn the latest CMS proposed supplemental benefit engagement regulations into an opportunity. -The keys to early and frequent #MemberEngagement. -Using an ominchannel approach to meet more members where they are. -Leveraging data to create highly targeted communications. Save your seat: https://ow.ly/H8fG50S8SPm