Business Freedom Group

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5 Small Business Marketing Tactics to See Results This Quarter Five quick and effective small business marketing strategies that can yield both short-term results and long-term success. There are plenty of former leads sitting in your customer relationship manager (CRM), email inbox or even your social media direct messages. These people were once interested but didn't buy, so you moved on. But things may have changed, and it's worth checking. So check. Create a list of contacts who went cold 3-6 months ago Send them a simple message by email, SMS or social media to re-engage them (example below) If you already have the tools, create an automation to message unconverted leads every 1-3 months If you don't have tools to automate, just put it on your to-do list to periodically send campaigns https://lnkd.in/gqgyS3Vi

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The No. 1 Skill Employers Want Job Applicants to Have Might Be the Hardest to Find, New Research Reveals Communication and problem-solving are important — but something else could be more critical than both. For small and mid-size businesses seeking new hires, "strong work ethic" was the most prioritized skill (53% and 40%, respectively), and it was the second most important for large businesses (42%), which cited "the ability to work on a team" as their No. 1 (45%). However, all businesses, regardless of size, agreed that a "strong work ethic" was the most difficult skill to find in new hires, per ADP's research: 36% of small and mid-size businesses and 33% of large businesses. https://lnkd.in/eZgegwmS

Gone in 30 seconds: Marketing in an increasingly distracted world Adapt your marketing strategy to win the battle for your audience's attention in the face of constant distraction. In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it. https://lnkd.in/e4ZSAjF6

3 Ways to Master the Art of Constructive Disagreement Respectfully disagreeing with someone requires some tact. Here's how to do it. A new study published in Psychological Science reveals that many individuals misinterpret disagreements as indications of poor listening. “We find that people evaluate a listener who disagrees with them to be a worse listener than a listener who agrees with them,” explains lead author Bella Ren and co-author Rebecca Schaumberg of the Wharton School of Business at the University of Pennsylvania. According to the researchers, people naturally favor those who share their viewpoints. They tend to evaluate individuals they like positively across various characteristics, perceiving them as better listeners, more agreeable, approachable, and even more humorous than others. This is called the “halo effect.” https://lnkd.in/eU73gUpA

How Effective Marketing Propels Small Business Success Running a small business involves managing various critical aspects simultaneously. Among these, marketing stands out as a key factor that can significantly influence the direction and success of your business. Effective marketing strategies can attract new customers, retain existing ones, and ultimately drive growth, making it an essential focus for any small business owner aiming for long-term success. Marketing drives sales and revenue, which in turn enhances cash flow, providing the necessary funds for growth and operational stability. Marketing is the catalyst that turns potential into performance and curiosity into customer loyalty, making it indispensable for small business success. https://lnkd.in/gn_cCMc9

How To Apply Systems Thinking To Business Leadership Systems thinking is all about looking at interactions between different elements of a system, rather than each element in isolation. This holistic approach can be especially effective when applied to certain areas of business leadership when you’re looking to make organizational improvements. By looking at how the parts of the whole function together, leaders can uncover hidden relationships, anticipate unintended consequences and develop more sustainable solutions for their organizations. Below, 16 Forbes Coaches Council members share different areas of business that can greatly benefit from leadership leaning into a systems thinking mindset and how. https://lnkd.in/ea6Qu47z

The ‘Why’ Of Coaching For C-Suite Executives Very often at the C-suite level, executives find that pursuing additional professional achievements is less motivating than it used to be. Instead, these leaders are driven by realizing their purpose and refining the impact and legacy they'll leave at the end of their careers. For many in the C-suite, engaging with an executive coach is a strategic way to determine what's most important to them and how they'll channel their energy to achieve their overall purpose. In fact, a 2023 Human Capital Institute and International Coaching Federation survey showed that 81% of senior executives and 60% of high-potential leaders receive coaching, and 78% of senior executives value this coaching in their organizations. https://lnkd.in/dyXHcggh