Linked Revenue

CEOs and Sales leaders know they should be using LinkedIn more—and it’s costing them in pipeline. 80% of B2B social media leads come from LinkedIn. Despite this, we see that many companies are still not doing enough. 1. Minimal Content Most Executives either don't have the time or don't know what to post. Because of this, they end up never warming up their network. 2. Unfocused Strategy Many Executives and Sales leaders I talk to don't have a sound strategy for generating leads from LinkedIn. The status quo is a "I think a few people tend to use it." 3. Misconceptions About Buyer Activity Many assume LinkedIn isn’t relevant to their buyers, though 73% of decision-makers consume thought leadership content to assess trustworthiness. Overlooking LinkedIn can mean bypassing 80% of potential B2B leads. So why is LinkedIn underused? - Companies lack the in-house expertise to implement demand generation on LinkedIn. - Most teams don’t have the capacity to post frequently enough to gain traction. - Revenue leaders often focus on “low-hanging fruit” and immediate SQLs, sidelining LinkedIn’s long-term potential. Today’s B2B landscape has evolved, and high-volume, low-intent lead models are no longer the standard. Those leveraging LinkedIn to build trust and generate demand are seeing real results. Is LinkedIn part of your growth plan?

Most people don’t spend enough time thinking about partnerships. They spend all their time thinking about their prospects and not enough on the people who routinely speak with their prospects. If you can provide value for those partners, you become someone that they want to recommend. And then that prospect comes to your conversation MUCH more willing to potentially work with you. Having that recommendation before the first sales meeting is a game changer. It makes things so much easier. and moves the process along so much quicker.

Ways to stick out (in a good way) on LinkedIn: 1. Send value focused messages to your prospects on what they care about 2. Create content on a consistent basis only you could write 3. Use the video message feature 4. Look up mutual connections for people you want to connect with 5. Constantly connect with your ICP after you meet with them And no matter what, don’t hard sell in the first message.

Creating content is good for finding new clients but it’s also good for existing clients. Sharing stories of how you are helping others can give them ideas for how to better utilize your product/services. Doing this only enhances your foothold within the partnership. It keeps you top of mind in a world where it’s hard to stay relevant.

You can hate on it or you can join the movement. Personal content (that relates to work) gets the most eyeballs and engagement on LinkedIn. I agree with those it’s better if there is some type of work connection but even if not, it gets a lot of engagement. At our core, we are human beings. And humans like to connect and do work with people they like.

The most common posts we see on LinkedIn are: ? Re-shares of a company’s blog post ? Commercials for your organization These are fine… But they’re never going to generate consistent leads. You need to create content that only you can write. If anyone in your org could write it OR AI could write it then don’t even bother sharing it. You want your stories and personality to come through.

What does a good B2B sales message look like? 1. Short 2. Focused on them 3. Not focused on getting a sale right away 4. Shows you did your research Be willing to play the long game and do whatever you can to provide value for that person.

Just saw a couple of stats from Forbes that intrigued us. 77% of consumers are more likely to buy from a company when its CEO uses social media. 82% trust companies more when their senior executives are active online. This is how companies are differentiating themselves right now.

One of the biggest and most underrated parts of having sales success on LinkedIn is the length of time you commit to it. 3 months = fine 6 months = good 12 months = really good 24 months = almost guaranteed success

Your first direct message to a B2B prospect should be: 1. About the other person 2. Two to Three Sentences max 3. Not trying to sell them anything You HAVE to build the relationship before you have any chance to actually sell them.