Link?Ability

The Impact of AI on YOUR job! My job title is LinkedIn trainer. But very soon, maybe as soon as the end of the year, it will need to be LinkedIn AI trainer. After two years of ignoring AI, I’ve realised that if I don’t learn how to use it IN my business, I’ll be OUT of business in short order. That view has been confirmed by LinkedIn’s inaugural list of 'Skills on the Rise – a data-backed ranking of the 15 skills that professionals are prioritising now'. It predicts that by 2030, 70% of the skills used in most jobs will change. And it’s clear that change is already underway. What’s at the top of the list of skills on the rise? You guessed it. AI literacy. If we’re to stay relevant – and employed! – we need to be learning about AI, finding out how to get the results we want from it and how to incorporate that into our businesses. I was hugely resistant to begin with because of the challenge it represented to my profession – writing. The quality of AI writing was poor and the use of it to generate text obvious. That is no longer the case and I’ll often ask AI to write content I am less skilled at – like sales material. Yesterday’s article about my Link?Ability members’ community is a good example. It also writes humour far, far better than I can. But this is only one use of AI, and a very basic one at that. Now, we can have it create mini programs that do specific tasks related to our jobs or help us with them. And that’s what I find exciting. I’ve realised – belatedly, yes! – that AI isn’t about to take over my job but it can help me do it better and faster. On an event about AI recently, it was claimed that we’ll need to be 10x more productive by the end of THIS year than we are now to remain relevant and competitive. I see no reason to doubt this. Lest you think otherwise, I’m not selling anything here. Certainly not my own AI skills which are in their infancy although I did build my first AI agent or gpt this week. What I am suggesting is that knowing how to use AI will very soon become as commonplace as using Word or Outlook, something everyone knows how to do. And those days are not far away. So, while I’m building gpts on ChatGPT, creating charts in Napkin.ai, and starting to navigate my new Copilot, I’m also getting on board with LinkedIn’s own training courses. And until April 18 it’s offering this free course Learn about AI systems and how they can benefit your work. https://lnkd.in/gQuHfzzT Because no matter how we slice it, we all need to learn this stuff! Disclaimer: Text by me, image by ChatGPT. ?????????? Don't know me? I'm Lynnaire Johnston: a LinkedIn specialist who shares tips and ideas to help you get best results for your time here. Learn how to leverage LinkedIn? to achieve your professional goals at linkability[.]biz. ?????? Tip of the day –?Complete a LinkedIn Learning course (all free with Premium membership) and a certification shows on your profile. #SkillsOnTheRise

LinkedIn can be a powerful tool – but only if you know how to use it effectively. If you’ve ever wondered how to get more visibility, make meaningful connections, or simply feel more confident showing up on LinkedIn, you’re not alone. That’s why having the right support makes all the difference. A community of like-minded professionals, practical guidance, and real conversations can help you navigate LinkedIn with clarity and confidence. (Not the folks claiming a zillion followers in just a few days and a 7-figure income in just a few weeks.) I’ve shared more in this article – have a read and let me know your thoughts! ?????????? Don't know me? I'm Lynnaire Johnston: a LinkedIn specialist who shares tips and ideas to help you get best results for your time here. Learn how to leverage LinkedIn? to achieve your professional goals at linkability[.]biz and follow our page Link?Ability, for business tips and ideas. ?????? Tip of the day – adding native videos to articles (and newsletters) is now very easy and highly effective. Check out my article to see.

EXCELLENT NEW FEATURE FOR ARTICLES AND NEWSLETTERS One of the best new features to emerge this year was reported at the weekend by Kevin D. Turner. ??????????????????????????????????????????????????????????????????????????????????????????????????????????? It’s a very simple change but one that could significantly improve our newsletters and articles. It is the ability to add native video. Until now, we’ve only been able to add video hosted on external platforms like YouTube and Vimeo. Now we can upload video from our own files. This reduces the barriers to including video and is another of the swathe of new features related to video this year. The video can be between anywhere 3 seconds and 15 mins long, can't be resized once loaded and captions are automated with no option to edit. While elsewhere we’re encouraged to publish videos in portrait mode, there’s no such stipulation here and I’ll be choosing landscape-oriented ones for my articles and newsletters. (At least until I can be convinced otherwise.) Reasons to welcome this: ?? Video adds huge visual value to an article or newsletter. ?? It adds authenticity and demonstrates you’re competent on camera. ?? Video allows you to share a screen, take viewers on a literal walk, or simply add additional value through sharing knowledge. ?? It levels the playing field for LinkedIn members by eliminating the need to involve additional platforms. ?? Articles and newsletters could reach a wider audience of those unwilling to spend time reading, preferring instead to watch. At this stage it doesn't appear that videos can be added retrospectively to previously published material. I’ve got both an article and a newsletter planned for this week so will be experimenting with adding videos to both. ?????????? Want to learn how to leverage LinkedIn?? to achieve your professional goals? Check out linkability[.]biz for ideas, strategies and techniques. Got something to add? ?? COMMENT ?? Would others find it useful? ?? REPOST ?? Want to see more like this? ?? ?? ?? Plan to refer back to this? ?? SAVE ?? Think I know my stuff? ?? ENDORSE ?? ?????? Tip of the day – if you're not comfortable with being on screen in video yourself, investigate ways to do it using AI. NB Image shows a native video added to an upcoming article.

March newsletter now out, featuring all the changes on LinkedIn of the past month. Catch up on those you've missed and bookmark relevant ones for follow up once they've been rolled out. ?????????? We help business professionals worldwide to leverage the power of LinkedIn? to achieve their goals. Whether you need a profile makeover, team training, 1:1 coaching, or content creation and network building, we can help. DM Lynnaire Johnston to chat about how.

It's not often that our work receives a public acknowledgement, so the Link?Ability team (Lynnaire Johnston, Cher Forgeson and Gillian Moore) thank Cristean Monreal, director running The Symphony Centre project in Auckland, for this post. Managing a LinkedIn company page can be a complex task as there are often multiple stakeholders but this one had more than most because of the size of the project. But with the guidance of Jack Bourke, our cheerleader within RCP, we've navigated the various challenges, turning them into opportunities wherever possible. The Symphony Centre will be a huge asset to all of Auckland Tāmaki Makaurau located as it is in the Aotea Arts Quarter. It will be an architectural wonder as it is a landmark project, combining transport, retail, hospitality, residential and commercial opportunities. If you haven't yet heard of it, you can find out more here: The Symphony Centre. And if you have a company page that needs professional attention, please do get in touch.

2025 New features and changes on LinkedIn – edition 3 ? Rumours of an imminent major change to LinkedIn are getting louder, backed by the near-collapse last week of the SSI (Social Selling Index) system, now restored. ? While glitches are common on the platform, their frequency and severity along with the plummet in number of new features in the past month indicate that something is up. ? There are different theories as to what that ‘something’ is but do not be surprised to wake up one morning soon and find massive change has occurred overnight. ? In the meantime, there are three new features we’ve been alerted to by Kevin D. Turner:? ? ?? New engagement metric The Comments button underneath our posts shows the total number of comments added, and includes any replies. This new metric tells us the number of Originating comments, i.e. the comments without the replies. We could also describe this as unique comments as it is a good indicator of the number of different people commenting, assuming people only comment once. To access this new metric tap on [xx comments] below the post to see the number of originating comments. ? ?? Display fonts blocked from profile Headlines Decorative fonts cannot be read by screen-readers and are unable to be indexed so if you have these in your headline (AND in your name field, in my opinion) you should remove them. They can no longer be added to headlines but it’s unclear if they have been removed from profiles which already have them. ? ?? Easier way to edit scheduled posts A line has been added to the top of scheduled posts, displaying the ‘Posting date and time’ along with an edit button. I’m not convinced that scheduling posts doesn’t result in lower reach, although that could be because we’re often not around when the post goes live and therefore don’t respond to comments or engage on others’ posts. ? ?????????? ? Don't know me? I'm Lynnaire Johnston: a LinkedIn specialist who shares tips and ideas to help you get best results for your time here. ? Learn how to leverage LinkedIn? to achieve your professional goals at linkability[.]biz and follow our page Link?Ability, for #linkedintips and #linkedinforbusiness ideas. ? Got something to add? ?? COMMENT ?? Would others find it useful? ?? REPOST ?? Want to see more like this? ?? ?? ?? Plan to refer back to this? ?? SAVE ?? Think I know my stuff? ?? ENDORSE ?? ? ?????? Tip of the day –?Using 3rd party tools that violate LinkedIn's user agreement can get you banned and this includes most Chrome extensions able to access your LinkedIn.

Getting Your LinkedIn Videos Seen: A New Strategy? Are your LinkedIn videos getting the visibility they deserve? If you’re finding that your content isn’t surfacing in the new standalone video feed, you’re not alone. But what if posting videos on your company page could change that? It might seem counterintuitive – after all, personal profiles typically see more engagement. But early signs suggest that company page videos could be getting better placement in LinkedIn’s evolving video landscape. Link?Ability's Lynnaire Johnston is putting this theory to the test, and this video is a demonstration of that approach. Will it work? We’ll see. But if you’re struggling to get your videos noticed, it might be worth trying. Check out the video and let us know: Have you seen a difference in visibility between personal and company page videos? ?????????? We help business professionals worldwide to leverage the power of LinkedIn? to achieve their goals. Whether you need a profile makeover, team training, 1:1 coaching, or content creation and network building, we can help. DM Lynnaire to chat about how. Got something to add? ?? COMMENT ?? Would others find it useful? ?? REPOST ?? Want to see more like this? ?? LIKE ?? Plan to refer back to this? ?? SAVE ??

In the past week we’ve seen a slew of reported new features for publishing videos on LinkedIn. Here’s a summary with examples below. ? NEW VIDEO FEATURES ?? Video feed available on desktop Just as when the standalone video feed first came to the app, access on desktop/web is via a ‘Videos for you’ section in the feed. Tap into any video to open the feed and scroll for more. Experience indicates those seen there are less likely to be from our connections. ? ?? Full-screen vertical video display format Like images, videos now take up the full width of the feed whether in vertical or horizontal format. ? ?? Larger video display in the mobile app Here too, videos take up the entire screen and whether this is a good thing will depend on your preferences. ? ?? More prominent follow option in full-screen video player In theory this is an excellent idea. ? ?? FINALLY! New video analytics For the longest time we’ve not had much data on our videos apart from what’s available on all posts. Now, we can also see video views, and total as well as average watch time. This last metric is likely to be the most important to improve. ?? Mini-profile overview, with video uploads highlighted When you tap on a video creator’s profile image or name in the video feed it gives instant access to a wealth of information including a summary of their most recent videos. This might be a great way to attract higher visibility. ? ?? More videos in search results LinkedIn will deliver more videos in our search results and most likely they’ll display ahead of other content, depending on your search query. VIDEO FEATURES YOU MAY NOT KNOW ABOUT ? ?? Native live video in iOS First reported back in October as a test on iOS devices, this may may now be a little more widely available although still not on Android. This is a fast and easy way to publish a video post but doesn’t allow you to add a thumbnail, edit the beginning and end, or add your own captions. But for publishing on the go, this is genius. ? ?? Notifications of videos We’re now seeing in our Notifications when videos are published. The curiosity or intrigue factor of this has merit and they will be eye-catching to many. Conversely, if you don’t like watching videos, you can see what to avoid. The notification shows two lines from the text and a tiny thumbnail. ? ?????????? ? Don't know me? I'm Lynnaire Johnston: a LinkedIn specialist who shares tips and ideas to help you get best results for your time here. ? Learn how to leverage LinkedIn? to achieve your professional goals at linkability[.]biz and follow our page Link?Ability, for #linkedintips and #linkedinforbusiness ideas. ? ?????? Tip of the day – If you’re not already doing video for LinkedIn, you need to start NOW! Seriously. ?

Link?Ability monthly newsletter now out covering all the new features and changes to LinkedIn in January 2025. ?????????? Want to learn how to leverage LinkedIn?? to achieve your professional goals? Check out our Link?Ability page and head over to linkability[.]biz for ideas, strategies and techniques. Got something to add? ?? COMMENT ?? Would others find it useful? ?? REPOST ?? Want to see more like this? ?? ?? ?? Plan to refer back to this? ?? SAVE ??

Is it the TikTokification of LinkedIn. Cringe? ?? Not really. It’s actually a good thing. More personality. More videos. More visibility. But here’s the catch: Visibility without credibility is worthless. If you want LinkedIn to bring you clients, revenue, and recognition, here’s what you need to know in 2025: →Engagement > content. Stop posting and hoping. Spend 10x more time commenting on strategic posts than writing your own. Visibility follows interaction. →DMs = deal flow. A well-placed voice note or short video message will outperform any viral post. If you’re not using DMs, you’re leaving money on the table. →Quality > quantity. You don’t need to post daily. You need to post value. One great post beats five forgettable ones. →Founder-led marketin = future-proofing. Business is good today. What about six months from now? Show up consistently so the right people remember you when they need you. →No more ‘post and pray.’ If your network isn’t engaging, either you’re talking to the wrong people or saying things they don’t care about. Fix that first. →Excessive Automation = credibility killer. Fake followers, and mass outreach bots won’t build a business. They’ll kill your credibility (or get you banned). →LinkedIn is a long game. Today’s post might not land you a client, but six months from now? Play for consistency, not instant wins. Lynnaire Johnston, many thanks for sharing the tips ?? Comment below with which of these points hit home for you. #founderledmarketing #personalbranding #b2bmarketing