Link?Ability

March newsletter now out, featuring all the changes on LinkedIn of the past month. Catch up on those you've missed and bookmark relevant ones for follow up once they've been rolled out. ?????????? We help business professionals worldwide to leverage the power of LinkedIn? to achieve their goals. Whether you need a profile makeover, team training, 1:1 coaching, or content creation and network building, we can help. DM Lynnaire Johnston to chat about how.

It's not often that our work receives a public acknowledgement, so the Link?Ability team (Lynnaire Johnston, Cher Forgeson and Gillian Moore) thank Cristean Monreal, director running The Symphony Centre project in Auckland, for this post. Managing a LinkedIn company page can be a complex task as there are often multiple stakeholders but this one had more than most because of the size of the project. But with the guidance of Jack Bourke, our cheerleader within RCP, we've navigated the various challenges, turning them into opportunities wherever possible. The Symphony Centre will be a huge asset to all of Auckland Tāmaki Makaurau located as it is in the Aotea Arts Quarter. It will be an architectural wonder as it is a landmark project, combining transport, retail, hospitality, residential and commercial opportunities. If you haven't yet heard of it, you can find out more here: The Symphony Centre. And if you have a company page that needs professional attention, please do get in touch.

2025 New features and changes on LinkedIn – edition 3 ? Rumours of an imminent major change to LinkedIn are getting louder, backed by the near-collapse last week of the SSI (Social Selling Index) system, now restored. ? While glitches are common on the platform, their frequency and severity along with the plummet in number of new features in the past month indicate that something is up. ? There are different theories as to what that ‘something’ is but do not be surprised to wake up one morning soon and find massive change has occurred overnight. ? In the meantime, there are three new features we’ve been alerted to by Kevin D. Turner:? ? ?? New engagement metric The Comments button underneath our posts shows the total number of comments added, and includes any replies. This new metric tells us the number of Originating comments, i.e. the comments without the replies. We could also describe this as unique comments as it is a good indicator of the number of different people commenting, assuming people only comment once. To access this new metric tap on [xx comments] below the post to see the number of originating comments. ? ?? Display fonts blocked from profile Headlines Decorative fonts cannot be read by screen-readers and are unable to be indexed so if you have these in your headline (AND in your name field, in my opinion) you should remove them. They can no longer be added to headlines but it’s unclear if they have been removed from profiles which already have them. ? ?? Easier way to edit scheduled posts A line has been added to the top of scheduled posts, displaying the ‘Posting date and time’ along with an edit button. I’m not convinced that scheduling posts doesn’t result in lower reach, although that could be because we’re often not around when the post goes live and therefore don’t respond to comments or engage on others’ posts. ? ?????????? ? Don't know me? I'm Lynnaire Johnston: a LinkedIn specialist who shares tips and ideas to help you get best results for your time here. ? Learn how to leverage LinkedIn? to achieve your professional goals at linkability[.]biz and follow our page Link?Ability, for #linkedintips and #linkedinforbusiness ideas. ? Got something to add? ?? COMMENT ?? Would others find it useful? ?? REPOST ?? Want to see more like this? ?? ?? ?? Plan to refer back to this? ?? SAVE ?? Think I know my stuff? ?? ENDORSE ?? ? ?????? Tip of the day –?Using 3rd party tools that violate LinkedIn's user agreement can get you banned and this includes most Chrome extensions able to access your LinkedIn.

Getting Your LinkedIn Videos Seen: A New Strategy? Are your LinkedIn videos getting the visibility they deserve? If you’re finding that your content isn’t surfacing in the new standalone video feed, you’re not alone. But what if posting videos on your company page could change that? It might seem counterintuitive – after all, personal profiles typically see more engagement. But early signs suggest that company page videos could be getting better placement in LinkedIn’s evolving video landscape. Link?Ability's Lynnaire Johnston is putting this theory to the test, and this video is a demonstration of that approach. Will it work? We’ll see. But if you’re struggling to get your videos noticed, it might be worth trying. Check out the video and let us know: Have you seen a difference in visibility between personal and company page videos? ?????????? We help business professionals worldwide to leverage the power of LinkedIn? to achieve their goals. Whether you need a profile makeover, team training, 1:1 coaching, or content creation and network building, we can help. DM Lynnaire to chat about how. Got something to add? ?? COMMENT ?? Would others find it useful? ?? REPOST ?? Want to see more like this? ?? LIKE ?? Plan to refer back to this? ?? SAVE ??

In the past week we’ve seen a slew of reported new features for publishing videos on LinkedIn. Here’s a summary with examples below. ? NEW VIDEO FEATURES ?? Video feed available on desktop Just as when the standalone video feed first came to the app, access on desktop/web is via a ‘Videos for you’ section in the feed. Tap into any video to open the feed and scroll for more. Experience indicates those seen there are less likely to be from our connections. ? ?? Full-screen vertical video display format Like images, videos now take up the full width of the feed whether in vertical or horizontal format. ? ?? Larger video display in the mobile app Here too, videos take up the entire screen and whether this is a good thing will depend on your preferences. ? ?? More prominent follow option in full-screen video player In theory this is an excellent idea. ? ?? FINALLY! New video analytics For the longest time we’ve not had much data on our videos apart from what’s available on all posts. Now, we can also see video views, and total as well as average watch time. This last metric is likely to be the most important to improve. ?? Mini-profile overview, with video uploads highlighted When you tap on a video creator’s profile image or name in the video feed it gives instant access to a wealth of information including a summary of their most recent videos. This might be a great way to attract higher visibility. ? ?? More videos in search results LinkedIn will deliver more videos in our search results and most likely they’ll display ahead of other content, depending on your search query. VIDEO FEATURES YOU MAY NOT KNOW ABOUT ? ?? Native live video in iOS First reported back in October as a test on iOS devices, this may may now be a little more widely available although still not on Android. This is a fast and easy way to publish a video post but doesn’t allow you to add a thumbnail, edit the beginning and end, or add your own captions. But for publishing on the go, this is genius. ? ?? Notifications of videos We’re now seeing in our Notifications when videos are published. The curiosity or intrigue factor of this has merit and they will be eye-catching to many. Conversely, if you don’t like watching videos, you can see what to avoid. The notification shows two lines from the text and a tiny thumbnail. ? ?????????? ? Don't know me? I'm Lynnaire Johnston: a LinkedIn specialist who shares tips and ideas to help you get best results for your time here. ? Learn how to leverage LinkedIn? to achieve your professional goals at linkability[.]biz and follow our page Link?Ability, for #linkedintips and #linkedinforbusiness ideas. ? ?????? Tip of the day – If you’re not already doing video for LinkedIn, you need to start NOW! Seriously. ?

Link?Ability monthly newsletter now out covering all the new features and changes to LinkedIn in January 2025. ?????????? Want to learn how to leverage LinkedIn?? to achieve your professional goals? Check out our Link?Ability page and head over to linkability[.]biz for ideas, strategies and techniques. Got something to add? ?? COMMENT ?? Would others find it useful? ?? REPOST ?? Want to see more like this? ?? ?? ?? Plan to refer back to this? ?? SAVE ??

Is it the TikTokification of LinkedIn. Cringe? ?? Not really. It’s actually a good thing. More personality. More videos. More visibility. But here’s the catch: Visibility without credibility is worthless. If you want LinkedIn to bring you clients, revenue, and recognition, here’s what you need to know in 2025: →Engagement > content. Stop posting and hoping. Spend 10x more time commenting on strategic posts than writing your own. Visibility follows interaction. →DMs = deal flow. A well-placed voice note or short video message will outperform any viral post. If you’re not using DMs, you’re leaving money on the table. →Quality > quantity. You don’t need to post daily. You need to post value. One great post beats five forgettable ones. →Founder-led marketin = future-proofing. Business is good today. What about six months from now? Show up consistently so the right people remember you when they need you. →No more ‘post and pray.’ If your network isn’t engaging, either you’re talking to the wrong people or saying things they don’t care about. Fix that first. →Excessive Automation = credibility killer. Fake followers, and mass outreach bots won’t build a business. They’ll kill your credibility (or get you banned). →LinkedIn is a long game. Today’s post might not land you a client, but six months from now? Play for consistency, not instant wins. Lynnaire Johnston, many thanks for sharing the tips ?? Comment below with which of these points hit home for you. #founderledmarketing #personalbranding #b2bmarketing

Link?Ability Radio with Lynnaire is back on the air with a new look, a different feel and a whole new way of livestreaming. Our Link?Ability Radio show is ‘audio with pictures’. Speakers have their cameras on and we include visuals such as video, image, presentations and live-screen. This time we’re experimenting with a countdown, adding music and including comments to the screen, if Streamyard allows it. We’ll retain our usual show format of: ?? A summary of the most recent LinkedIn? new features and changes ?? A discussion by Lynnaire on a LinkedIn? topic of the moment ?? The opportunity for attendees to join the stage to ask questions or share ideas. Click the link to Attend and you’ll be sent a reminder a couple of hours before the start time. To join the event, click Join (this may require you to refresh the page). Want to speak? Simply use the link we provide in the comments to join us backstage in the studio by following the guidelines. Can’t make the live event? Replays are available at https://lnkd.in/gsK_2-YF or via the LinkedIn event link. About the host: Lynnaire Johnston is an internationally recognised LinkedIn authority and author of two books about the platform. A New Zealander, Lynnaire’s mission is to help business professionals leverage the power of LinkedIn to achieve their goals. She does this through training, coaching, profile makeovers, her Link?Ability members community, masterclasses, LinkedIn Lives and audio events, and sharing useful content on LinkedIn. Connect with or follow her at https://lnkd.in/e9qfxzH Registering will ensure you receive reminders, but here are the details so you can diary it: NZ / Au / Sing: Thu Jan 16 at 1pm NZDT / 11am AEDT / 8am Sing US / Can: Wed Jan 15 at 4pm PT, 7pm ET

Prediction for 2025: LinkedIn events will go through a metamorphosis thanks to the new multi-media and interactive aspects of the new-look audio events. Read our Link?Ability blog on why we think this is a turning point for events on LinkedIn that very soon marketers will grab with both hands. ?????????? Follow #linkability for LinkedIn? tips, trends and strategies. We help business professionals worldwide to leverage the power of LinkedIn? to achieve their goals. Whether you need a profile makeover, team training, 1:1 coaching, or content creation and network building, we can help. DM @lynnaire to chat about how. Got something to add? ?? COMMENT ?? Would others find it useful? ?? REPOST ?? Want to see more like this? ?? LIKE ?? Plan to refer back to this? ?? SAVE ??

?? I’m about to have my podcast with one of the world’s top LinkedIn experts and best selling author Lynnaire Johnston. Back in 2020, I DMed Lynnaire with a copywriting question. Her advice worked like a charm, and I knew I had to have her kick this off. Fast forward to today, she’s joining me on my podcast to crack the LinkedIn code for 2025, sharing everything founders, coaches, and consultants need to know to: ? Communicate your message in a way that truly resonates ? Build authority and trust that keeps clients coming back ? Turn your LinkedIn presence into a business magnet Got specific LinkedIn questions? Drop it in the comments and I’ll make sure to include it in the podcast.??